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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library strategy

Stop What You Are Doing! Before You Launch Another Library Event or Service, Take These 5 Steps to Define Your Promotional Strategy [ARTICLE]

Most libraries schedule programs, create exhibits, plan events, or buy services. Then they decide how they’re going to promote them.  And that, my friends, is the opposite of what we need to do for promotional success. It’s one of the... Continue Reading →

🎉🥳The New Year is Here! Here are Five Things for Your Library to Promote in 2021.

Watch Now The Library Marketing Show, Episode 75 In this episode, I'll go over five library strategies for 2021. Kudos in this episode go to the Elsmere Library for a Facebook post and their fun cookie recipe exchange! Do you... Continue Reading →

Don’t Stress Out! Here’s How To Tackle Library Marketing With a Small Staff AND Still Preserve Your Sanity

In July, I had the privilege to be part of a webinar by Recorded Books and the Library Journal on digital promotions of libraries. Many of you participated--thank you for attending! There were a lot of questions after the webinar... Continue Reading →

Call It What It Is: Toledo Public Library Explains Their New Brand Strategy

A couple of weeks ago, a Tweet from the deputy director of the Toledo Public Library caught my eye. Our marketing manager here at the library is leading a charge to "call things what they are" to reduce confusion for... Continue Reading →

My Library Doesn’t Really Have a Strategy-Now What?

When you go on a trip, you likely have a plan. You decide ahead of time where you'll stay, and how you'll move around the place you are visiting. You make arrangements to rent a vehicle or research public transportation.... Continue Reading →

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