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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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library strategy

Don’t Stress Out! Here’s How To Tackle Library Marketing With a Small Staff AND Still Preserve Your Sanity

In July, I had the privilege to be part of a webinar by Recorded Books and the Library Journal on digital promotions of libraries. Many of you participated--thank you for attending! There were a lot of questions after the webinar... Continue Reading →

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Call It What It Is: Toledo Public Library Explains Their New Brand Strategy

A couple of weeks ago, a Tweet from the deputy director of the Toledo Public Library caught my eye. Our marketing manager here at the library is leading a charge to "call things what they are" to reduce confusion for... Continue Reading →

My Library Doesn’t Really Have a Strategy-Now What?

When you go on a trip, you likely have a plan. You decide ahead of time where you'll stay, and how you'll move around the place you are visiting. You make arrangements to rent a vehicle or research public transportation.... Continue Reading →

The Most Important Post: You Need a Marketing Strategy–Now!

Time for some real talk. Most library marketing is an afterthought. A library will schedule programs, create exhibits, plan events, or buy services first, then decide how they're going to promote it. And that, my friends, is backwards thinking. When you put product before... Continue Reading →

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