A summer reading program is the cornerstone event of the year for most public libraries. But in my conversations with other library marketers, there is a central worry: slipping participation numbers. Our summer programs compete so many other things: camps and... Continue Reading →
In the library world, there are two seasons--summer reading and the rest of the year. Thousands of libraries across the United States and around the world create a specific program each year to engage readers during the summer months. Arguably,... Continue Reading →
If you are a library marketer, chances are you knee-deep in preparations for summer reading. This fantastic campaign is the most important program of the library year. Summer is prime time for libraries to bring in new customers, and to engage with people who... Continue Reading →
