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Super Library Marketing: All kinds of promotional ideas for all kinds of libraries.

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The 2021 Guide to Social Media for Libraries: Twitter

This is the second in a six-part series on social media best practices for libraries in 2021. I’m researching the most up-to-date tips for posting on the platforms most frequently used by libraries and sharing new insights every Monday. Learn... Continue Reading →

Get Your Twitter in Shape for the New Year!

This post is part of a series on revamping and re-evaluating your library's social media platforms. At least once a year, you should: Clarify your library's social media goals. Audit the current status of your library's social media accounts. Set... Continue Reading →

Social Media Research and What It Means for Libraries

I've been mulling over a fascinating bit of research just released by the Pew Research Center. It focuses on the use of social media platforms by adults. There are some big findings for library content marketers. 1. Use of all social... Continue Reading →

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