This is the fourth and final installment in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy... Continue Reading →
Video is an important tactic for library marketing. I really believe that. To help you make the leap to video, I've created a tutorial to help you set up and run your library's YouTube channel. This post, and the one... Continue Reading →
Now that you understand the importance of video marketing for your library and you know how to create a video that will be interesting, suspenseful, and drive cardholders back to your channel for more content, let's spend some time talking about... Continue Reading →
I am so excited that the focus of marketing in the current era is video. I'm positively giddy at the prospect of how this medium will help us transform the popular view of libraries. The power of video is mind-blowing.... Continue Reading →
Amy Schmittauer Landino is an expert on video and video blogging. Not surprisingly, she is all in on video marketing. She's the Founder of SavvySexySocial.com, Vlog Boss Studios, and author of Vlog Like a Boss. I've watched her channel... Continue Reading →
If you follow me on Twitter, you know that I'm all in on video marketing. I recently hired a new social media strategist who has a background in documentary filmmaking... you can probably guess where the future of my library... Continue Reading →
