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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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LinkedIn strategy

The 2022 Guide to Social Media for Libraries: Everything You Need to Know About LinkedIn

This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: Facebook Instagram TikTok In the coming weeks, I'll be sharing the latest best practices for Pinterest,... Continue Reading →

Don’t Stress Out! Here’s How To Tackle Library Marketing With a Small Staff AND Still Preserve Your Sanity

In July, I had the privilege to be part of a webinar by Recorded Books and the Library Journal on digital promotions of libraries. Many of you participated--thank you for attending! There were a lot of questions after the webinar... Continue Reading →

Unlock the Truth About LinkedIn and Library Marketing

Whenever my staff and I talk about increasing our library marketing reach in the community through social media, one particular staff member always says, "What are we doing on LinkedIn?" For a long time, we all had a little laugh... Continue Reading →

Solve the Mystery Of LinkedIn With One Seriously Easy Step

This is a short post. Because the answer to the question, "How did your library double engagement on LinkedIn?" is easy. We started posting more often. Let's back up a bit. Why would a library even consider being on LinkedIn? It's just one... Continue Reading →

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