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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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🤦I Screwed Up! Why You Should Never Trust Artificial Intelligence (AI) To Handle Your Library’s Closed Captioning

https://youtu.be/O87n6atiMg0 Watch Now The Library Marketing Show, Episode 177: I made a big mistake. I trusted Artificial intelligence (AI)! It was embarrassing but... it's a great lesson for me and for your library. In this episode, I'll share what I... Continue Reading →

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Paid Partnership for the Win! How a Library System Turned a Holiday Tradition Into an Opportunity To Reach New Library Marketing Goals

Photo courtesy Cincinnati and Hamilton County Public Library Trenton Smiley’s job in a library is what you might call a full-circle moment. At the age of 21, Trenton went to the library with his future wife to research careers. While... Continue Reading →

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There’s New Advice for Libraries About Posting to Social Media but… Should You Actually Take It?🤔

https://youtu.be/YazMN2h8qoM Watch Now The Library Marketing Show, Episode 176: A marketing agency has done the research and is unveiling the best days and times to post on social media. But is this the advice your library has been searching for?... Continue Reading →

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Is This the Beginning of the End for Social Media Marketing at Your Library? 4 Ways To Prepare Now!

https://youtu.be/00Z8Bv9CtOw Watch the video The #LibraryMarketing Show, Episode 175: Is this the end of social media marketing for libraries?? I know that's a scary thought. (But, is it really?) There are signs that social media, in general, is not holding... Continue Reading →

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“Pure Chaos”: A Library Marketer Reveals How She Turned a Scavenger Hunt for Six Baby Dinosaurs Into a Promotional Win

Photo courtesy Cincinnati and Hamilton County Public Library When Julia Pitts walks into a library or flips open a newly checked-out book, she remembers her grandmother, Velma. A frugal woman who grew up in the Great Depression, Velma embedded Julia... Continue Reading →

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The Library Marketing Lesson You Can Learn From the Greatest Out-of-Office Message Ever!

https://youtu.be/qAuZCknDknc Watch this video The Library Marketing Show, Episode 174: I received the best out-of-office message EVER from a librarian! And part of the reason it was the best was that it contained a marketing message. Find out how you... Continue Reading →

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How Does Your Library Marketing Compare to Other Libraries? New Survey Results Released!

https://youtu.be/x0IGjRZHLkA Select to watch this video The Library Marketing​​​​​​​​ Show, Episode 172: In this episode, I'm going to share the results of the 7th Annual Super Library Marketing survey and talk about the value of surveying your community. How does... Continue Reading →

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The 2023 Guide to Social Media for Libraries: Twitter

Photo courtesy Cincinnati and Hamilton County Library This is the final part of a series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: LinkedIn Facebook TikTok YouTube Instagram Twitter for... Continue Reading →

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Does Your Library Really Understand Your Community? How To Use Emotion To Elevate Your Promotional Impact!

https://youtu.be/QYMWkVqpYg4 Hit the play button above to watch the video The Library Marketing​​​​​​​​ Show, Episode 171: In this episode, I'm going to share an example of a marketing campaign from the makers of the game Monopoly. This campaign uses a... Continue Reading →

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