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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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marketing libraries

Break Free from the Poster-Flyer-Bookmark Cycle and Convince Your Library Co-Workers that Digital Marketing is Better than Print Marketing!

If there's one problem all library marketing professionals share, it's this:¬†Library staff ask us for lots of print promotional pieces: flyers, posters, and bookmarks. Then more posters and flyers and bookmarks. Unless you have a tight brand strategy with guidelines... Continue Reading →

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The Library Marketing Show Episode 12: How to Convince People that Flyers ARE NOT the Be All, End All of Library Marketing!!

Watch Now In this episode, we'll answer a reader question from Jenny at the Redwood City Public Library about how to address that age-old complaint: WHY CAN'T I HAVE MORE FLYERS? FLYERS ARE AMAZING! from your fellow library staff and... Continue Reading →

How Your Library Can Use Google Ad Grants to Supercharge Your Website and Reach a Huge Untapped Audience

A few months back, I was listening to an episode of the Library Figures podcast about a program from Google that gives money to libraries so libraries can buy keyword placement on Google. Maybe I'm the last library marketer to... Continue Reading →

Frustrated with Your Library Marketing Newsletter? Here’s Why You’re Not Getting the Results You Want AND How to Fix It

I hold a controversial opinion. Newsletters are an ineffective tool for library marketing. I totally understand why libraries create them. Our customers are a wide and diverse audience and our budget is limited. Newsletters are an easy and efficient way... Continue Reading →

The Library Marketing Show Episode 9: Make Your Library Website Accessible!

Watch Now What We Talked About Library News: A civil California Grand Jury decides that the Santa Cruz Public Library's potential use of a data analytics tool would threaten patron privacy. The library ended up not using the tool, but... Continue Reading →

The Library Marketing Show Episode 8: Fighting Back Against the Endless Poster-Flyer-Bookmark Cycle!

Alright my friends, you asked for it and I've delivered. The Library Marketing Show is now pre-recorded and posted on YouTube! This week's episode comes to you from the vintage newspaper stacks of my library. Watch Now Please subscribe, comment,... Continue Reading →

The Secret of the 60-Minute Meeting: Six Tips to Keep Your Library Marketing Team On Track and Stay Productive!

I dread Wednesdays. On that day of the week, I usually have between five and seven meetings. I basically spend the day hopping from one conference room to another. Not so long ago, most of those meetings would last beyond... Continue Reading →

The Library Marketing Live Show Episode 6: Figuring out Evergreen Content for a Library Blog

Watch Now What We Talked About Shandi from the Illinios Heartland Library System sent me this question: ¬†I just read your blog article "How to Launch a Library Blog." I would love to hear more about this! Specific question: Our... Continue Reading →

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