The Library Marketing Show, Episode 103 Watch Now In this episode, I share two social media updates that are relevant for libraries. I'll tell you about YouTube's "New to You" feature and Facebook explained how its algorithm works! Kudos in... Continue Reading →
Watch Now The Library Marketing Show, Episode 102 In this episode, I share some tips for how to use your library's FAQ's into marketing opportunities. This idea can be a great way to establish your library as a place of... Continue Reading →
Read Now! Seven Surefire Tips To Create an Effective Call to Action for Any Library Marketing Piece.
If you want your community members to do something, you must tell them what you want them to do. Explicitly. That means you must add an amazing call to action for every promotional piece you create. What Is a Call... Continue Reading →
Watch Now The Library Marketing Show, Episode 101 In this episode, I answer a viewer question from Natasha Buran of Thousand Oaks Library. She asked, "I was curious if you've seen other libraries use 'Revue' - Twitter’s newsletter tool for... Continue Reading →
Use the feedback button to share your most pressing email marketing question. I'll answer these in a future blog post! I love opening the "reports" tab on an email platform. There is a second or two of anticipation as the... Continue Reading →
Watch Now This is the 100th episode of the Library Marketing Show. It's a celebration of YOU... the person who does marketing and promotions at your library. I think you are amazing and awesome, and I'm sharing the five reasons... Continue Reading →
My high school history teacher never assigned a textbook for his class. Instead, every day, Mr. David Ulmer would pace back and forth at the front of a room of students, explaining the events of the world in vivid detail... Continue Reading →
I was asked a deep question this week. What is engagement? I mean, you might as well ask me to explain the meaning of life. (I'm kidding. Please don't ask me that question.) There are two ways to define engagement... Continue Reading →
