I notice it, groggy from sleep. I check my email, as one does, first thing in the morning before getting out of bed. 😉 The sight of it causes my heart to skip a beat. "It's going to be a... Continue Reading →
I realized something significant in the past few months. It has changed the way I think about library marketing. I have built a pretty great team and I’ve been vigilant about using data to help me market my library with... Continue Reading →
Watch NowLori at Edmonton Public Library in Canada asks: "My question is around newsletters and specifically, how to get people to sign up. In previous (non-library) roles, one of the main tactics we would use to achieve this goal is... Continue Reading →
This is the fourth and final installment in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy... Continue Reading →
Every library is fighting a battle for the attention of cardholders on social media. And it feels like we are losing. Most library marketers see the entire picture of social media and are intimated. There are so many platforms, so... Continue Reading →
Watch Now In this episode, we go through advice for the effective use of digital signs in libraries! Plus kudos to the Columbus Metropolitan Library. For the opening of their Martin Luther King Branch, the system commissioned an original poem... Continue Reading →
In my former life as a web journalist for a television news station, crafting the best headline for each story was the most challenging part of my day. It was also the most crucial task. A compelling headline for any... Continue Reading →
One of my staff members has a request for every event, conference, and convention I attend. "Hey boss, bring me swag!" Who doesn't love free stuff? And seeing what other organizations give out to promote their institutions and brands is... Continue Reading →
