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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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marketing libraries

Feeling Overworked? There’s a Secret Trick to Get More Mileage Out of Your Library Marketing Content!

Not long ago, I read the results of a new survey. It kind of blew my mind. Orbitz Media asked content creators about the amount of time they spend blogging. They found the average blog post now takes 3 hours... Continue Reading →

Why Libraries Lost HUGE Parts of Their Patron Base During the Pandemic and How to Fix It

WATCH NOW The Library Marketing Show, Episode 53.Angela issues a call to action to libraries to join in the movement to create a new utility... one that will ensure everyone in your community truly has access to library.Also Kudos to... Continue Reading →

Four Important Project Management Lessons You’ll Need to Survive the Next Year of Library Work

I'll never forget the day. It was hot and bright, the sun warm enough to leave no doubt that summer was here but not hot enough to melt the makeup clear off your face. I had been back from vacation... Continue Reading →

COVID-19 is STRESSFUL for Library Workers. Here Are Tips to Help You Feel Better.

Watch Now The Library Marketing Show, Episode 52 Angela talks about the stress that many library staff feel because of the pandemic. The worries in our personal and professional lives are causing us to feel overwhelmed. It's okay. You are... Continue Reading →

Five Relevant Library Marketing Lessons Learned at the American Library Association Annual Conference (#ALAVirtual20)

At my former job at a large metropolitan public library, there was an unspoken rule when it came to library conferences. Librarians got first dibs on training money to attend. I thought that was totally fair. But I also found... Continue Reading →

How to Tackle Library Signage in a Pandemic and Make Visitors Feel Comfortable With Your New Rules

Has your library physically reopened? I am collecting the reopening experiences of library staff members of all levels. Whether your library is now doing curbside or drive-thru service, books by mail or in-person interactions, how are you, your coworkers, your... Continue Reading →

Seven Cheap and Clever Ways to Bridge the Digital Divide and Promote Your Library to People Who Don’t Have Internet Access

  If I had a nickel for every time I was asked, how do we promote our library to people who don't have internet access or who choose to live offline?, I'd be a rich woman. This problem has always... Continue Reading →

Email vs. Social Media: Which is Better for #LibraryMarketing Right Now?⚔️

Watch Now The Library Marketing Show, Episode 48 Angela is back in her outdoor work tent and this week, she's sharing her opinion about the best way for your library communicate wth cardholders. Is it email? Is it social media?... Continue Reading →

Want to Make the World a Better Place? Tools and Tips For Libraries to Combat Racial Inequity in Their Communities

In the United States, a week of riots and violence protesting racial inequities was enough to send me in paralysis of inaction. It was soul-crushing. Like many of you, I sat at my computer or scrolled through my phone. I... Continue Reading →

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