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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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marketing strategy

Stop What You Are Doing! Before You Launch Another Library Event or Service, Take These 5 Steps to Define Your Promotional Strategy [ARTICLE]

Most libraries schedule programs, create exhibits, plan events, or buy services. Then they decide how they’re going to promote them.  And that, my friends, is the opposite of what we need to do for promotional success. It’s one of the... Continue Reading →

3 Easy Ways to Update Your Library Marketing Plan for the New Year

Watch Now The Library Marketing​​​​​​​​ Show, Episode 125 In this episode, I'll share three tips to help you update your library marketing plans for 2022. This exercise will help you to promote your library in a way that is strategic... Continue Reading →

Don’t Stress Out! Here’s How To Tackle Library Marketing With a Small Staff AND Still Preserve Your Sanity

In July, I had the privilege to be part of a webinar by Recorded Books and the Library Journal on digital promotions of libraries. Many of you participated--thank you for attending! There were a lot of questions after the webinar... Continue Reading →

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