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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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marketing

How a Last Minute Idea Can Lead to Amazing Library Marketing Results

I have a theory about the kind of person who becomes a journalist. The general news reporter who gets sent to the drug busts and homicides and fires and tornadoes is a junkie of sorts. They like the high that... Continue Reading →

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I Want To Go To There: How To Be a Better Marketer

Many libraries hire librarians with very little marketing experience to do the marketing. If you've found yourself in this position, don't panic. Anyone can learn to be a marketer. It's not an easy profession, but if you are new to the job,... Continue Reading →

Be Flexible: The Benefits of Drop-In Marketing

I have a theory about the kind of person who becomes a journalist--in particular, the local or national general news reporter without a beat... the one who gets sent to the drug busts and homicides and fires and tornadoes.  They're... Continue Reading →

Want to be the World’s Greatest Marketer? Read More Fiction!

I'm here to evangelize for the cause of reading fiction. First, let me be clear. I believe your professional life will be enhanced by reading a great business or career-oriented book. I can think of a few inspiring examples, like... Continue Reading →

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