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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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Welcome New Cardholders and Make Them ❤️ Your Library! The Library Marketing Show: Episode 24

Watch Now Lisa at Oshkosh Public Library asks "Do you have any examples of libraries that do an exceptional job welcoming new cardholders? What do they focus on when someone signs up for a library card? How do they follow... Continue Reading →

Don’t Forget This Important Step in Library Marketing! The Library Marketing Show: Episode 23

Watch Now There is ONE THING that many libraries miss when they are making big decision. This thing is super important to marketing and to serving our communities. In this episode,  learn about this step is, why it matters, and... Continue Reading →

How a Last Minute Idea Can Lead to Amazing Library Marketing Results

I have a theory about the kind of person who becomes a journalist. The general news reporter who gets sent to the drug busts and homicides and fires and tornadoes is a junkie of sorts. They like the high that... Continue Reading →

I Want To Go To There: How To Be a Better Marketer

Many libraries hire librarians with very little marketing experience to do the marketing. If you've found yourself in this position, don't panic. Anyone can learn to be a marketer. It's not an easy profession, but if you are new to the job,... Continue Reading →

Be Flexible: The Benefits of Drop-In Marketing

I have a theory about the kind of person who becomes a journalist--in particular, the local or national general news reporter without a beat... the one who gets sent to the drug busts and homicides and fires and tornadoes.  They're... Continue Reading →

Want to be the World’s Greatest Marketer? Read More Fiction!

I'm here to evangelize for the cause of reading fiction. First, let me be clear. I believe your professional life will be enhanced by reading a great business or career-oriented book. I can think of a few inspiring examples, like... Continue Reading →

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