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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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Give Your Digital Library Marketing an Accessibility Overhaul and Make Access to Your Library TRULY Open and Equal for All. Here’s Your Starter Kit.

Libraries all over the world have one thing in common (besides books). If you look at the mission statement of most any library, you will likely find a sentence about equal access to information for all. I believe most libraries... Continue Reading →

Your Website is the MOST Important Gateway to Your Library Right Now. Here Are Eleven Quick Design Tweaks to Make It Amazing.

Your library website is getting quite the workout right now. In fact, during this pandemic, your website is the most important connection between your patrons and your services. It's your digital doorway. It's your news center. It's a promotional tool. So,... Continue Reading →

This Free Tool Will COMPLETELY Change Your Library’s Social Media Posts!

Watch Now The Library Marketing Show, Episode 54 Angela shares a new free tool that will help you create social media posts that are optimized for each of the different platforms. Also Kudos to the Vancouver Island Regional Library for... Continue Reading →

Google’s New Social Media Platform and What it Means for Library Marketing!

Watch Now The Library Marketing Show, Episode 51Angela talks about Google's new Keen app, which appears to be a competitor for Pinterest. What does this new development mean? Does your library need to jump onboard? Check it out here.Also Kudos... Continue Reading →

Should You Post Non-Library Content on Your Library’s Social Media Accounts? The Answer is…

  Watch Now The Library Marketing Show, Episode 50Angela answers a viewer question from a viewer who asked, "Is it okay to post non-library content on your library's social media accounts?" Also Kudos to Starkville Public Library in Starkville, Mississippi.... Continue Reading →

Tips for Dealing With Angry Patrons When Your Library Reopens

Watch Now The Library Marketing Show, Episode 49Angela addresses a serious subject. As libraries reopen their physical buildings, library staff members are worried about dealing with patrons who are upset. Angela offers some tips for dealing with patrons who are... Continue Reading →

Email vs. Social Media: Which is Better for #LibraryMarketing Right Now?⚔️

Watch Now The Library Marketing Show, Episode 48 Angela is back in her outdoor work tent and this week, she's sharing her opinion about the best way for your library communicate wth cardholders. Is it email? Is it social media?... Continue Reading →

Why the Circle of Promotion is Your Best Bet for Library Marketing

Watch Now The #LibraryMarketing Show, Episode 46Angela explains the Circle of Promotion and how all of your marketing tactics should tie together so we can reach our whole community. Here is the blog post by Angela's former library that she... Continue Reading →

Three SUPER Easy Ways to Get More Results from Your Library Email Marketing!

WATCH NOW The #LibraryMarketing Show, Episode 43 In this episode, Angela shares three very simple ways you can add punch to your email subject line and header text. Doing one of these three things every time you send an email... Continue Reading →

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