Photo courtesy Cincinnati and Hamilton County Public Library In my day job, I create and teach professional development courses about library marketing. In a recent class, I asked the learners whether they wanted to learn about podcasts as promotional tools.... Continue Reading →
It's no secret that I'm a super fan of Jay Acunzo. This guy is smart and ambitious, yet he's truly dedicated to making the marketing world a more creative place. He's got credentials. He's a former employee of Google and Hubspot.... Continue Reading →
This is the time of the year when I start to formulate strategies for the next 12 months for all aspects of my team's work, including social media, content marketing, contacting the press, and targeted email messaging. Three of the... Continue Reading →
I have a secret for you, fellow library marketer. You have a superpower and you probably don't even know you have it. But I'm here to reveal it to you. Embracing this superpower won't cost extra money from your budget, doesn't... Continue Reading →
Sometimes, I'm a curious girl. And about six months ago, a Twitter post featuring this billboard piqued my curiosity. It caught my attention because it's different from any other library billboard marketing campaign I've ever seen. It's a story-driven content marketing... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 