It's no secret that I'm a super fan of Jay Acunzo. This guy is smart and ambitious, yet he's truly dedicated to making the marketing world a more creative place. He's got credentials. He's a former employee of Google and Hubspot.... Continue Reading →
The great marketing and writing expert Ann Handley said in a recent session at the Content Marketing World conference, "Writing makes you vulnerable. There is no magic feather in writing. It's more ephemeral than words but it seems elusive and... Continue Reading →
This is the time of the year when I start to formulate strategies for the next 12 months for all aspects of my team's work, including social media, content marketing, contacting the press, and targeted email messaging. Three of the... Continue Reading →
I am a blessed library marketer. Every day, I get to work with a talented team of people to create meaningful content and graphics that connect with our cardholders. Some members of my team were here when I arrived. But... Continue Reading →
I have a secret for you, fellow library marketer. You have a superpower and you probably don't even know you have it. But I'm here to reveal it to you. Embracing this superpower won't cost extra money from your budget, doesn't... Continue Reading →
One of the things I noticed when I calculated the results of the latest State of Library Marketing survey is that you, my dear readers, are not fans of the podcast format. I am here to change that. You are... Continue Reading →
Sometimes, I'm a curious girl. And about six months ago, a Twitter post featuring this billboard piqued my curiosity. It caught my attention because it's different from any other library billboard marketing campaign I've ever seen. It's a story-driven content marketing... Continue Reading →
Okay everyone, let's have some real talk. Is it just me, or is it sometimes insanely hard to get any new marketing ideas to pass approval in a library? Libraries are bureaucratic organizations. If you've worked in one for your entire professional... Continue Reading →
The WordPress.com stats helper monkeys prepared a 2015 annual report for my blog. I sure wish I could do this at the library to show people their reading and checkout habits over the year. Wouldn't that be awesome?! Here's an excerpt:... Continue Reading →
