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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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psychographics

Does Your Library Really Understand Your Community? How To Use Emotion To Elevate Your Promotional Impact!

https://youtu.be/QYMWkVqpYg4 Hit the play button above to watch the video The Library Marketing​​​​​​​​ Show, Episode 171: In this episode, I'm going to share an example of a marketing campaign from the makers of the game Monopoly. This campaign uses a... Continue Reading →

Psychographics Are the Key to Powerful Email Marketing: How to Unlock the Motivations and Aspirations of Your Cardholders

This is the second in a two-part series on email marketing for libraries. Read part one here. At the Library Advocacy and Funding Conference in September, a new buzzword seemed to be on the lips of many of the presenters.... Continue Reading →

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