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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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retaining cardholders

How to Hook New Cardholders and Make Them Loyal with Email

We talk a lot about emailing our cardholders with information about new products, services, and collection items. But you can also use your email list in a powerful way to reach people who have just signed up for a library... Continue Reading →

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Love the One You’re With! Why Libraries Should Nurture Current Cardholders

  Libraries spend a lot of time focused on getting people to sign up for a library card--particularly during summer. That's a worthy promotional goal. After all, imagine how great the world would be if everyone had a library card! But I... Continue Reading →

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