Watch Now The Library Marketing Show, Episode 124 One note: This is the last episode of 2021! The Library Marketing Show will return with new tips and information on Wednesday, January 5, 2022 after I give my brain a rest.... Continue Reading →
Watch Now The Library Marketing Show, Episode 120 In this episode, I'll lay out a three-point argument for why it may be time for libraries to consider moving away from posting on Facebook. I know this feels likes it's in... Continue Reading →
This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: InstagramTikTokLinkedInYouTubePinterest These are the top platforms used by libraries according to a survey I conducted. Facebook... Continue Reading →
I love libraries. I work with libraries. I talk to library staff every single day. I like, share, and comment on library social media posts. But every time I open my app for any of the platforms, I NEVER see... Continue Reading →
Watch Now The Library Marketing Show, Episode 96 In this episode, we'll go through the latest updates for social media platforms and what they mean for libraries. This month's headlines include a change in Twitter's image cropping policy, a new... Continue Reading →
Watch Now The Library Marketing Show, Episode 92 In this episode, we'll go through the three big new stories on social media that impact your library work. This includes new Pew Research on social media use, YouTube's overview on how... Continue Reading →
Watch Now The Library Marketing Show, Episode 83 I'm starting a new segment! On the last Wednesday of every month, I'll be updating you on three headlines related to social media that pertain to library marketing. In this episode, I'll... Continue Reading →
Watch Now The Library Marketing Show, Episode 74In this episode, I talk about whether it's worth it for libraries to spend budget on social media ads! Do you agree with my assessment? Have you purchased ads on social media for... Continue Reading →
Watch Now The Library Marketing Show, Episode 63 In this episode, Angela answers a viewer request. "I need help justifying to my people why our organization should have a targeted strategy rather than just 'will you post this, please?'" She... Continue Reading →