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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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social media marketing

There’s New Advice for Libraries About Posting to Social Media but… Should You Actually Take It?🤔

https://youtu.be/YazMN2h8qoM Watch Now The Library Marketing Show, Episode 176: A marketing agency has done the research and is unveiling the best days and times to post on social media. But is this the advice your library has been searching for?... Continue Reading →

Is This the Beginning of the End for Social Media Marketing at Your Library? 4 Ways To Prepare Now!

https://youtu.be/00Z8Bv9CtOw Watch the video The #LibraryMarketing Show, Episode 175: Is this the end of social media marketing for libraries?? I know that's a scary thought. (But, is it really?) There are signs that social media, in general, is not holding... Continue Reading →

The 2023 Guide to Social Media for Libraries: New Facebook Success Secrets for This Year

Photo courtesy of the Cincinnati and Hamilton County Public Library This is the second installment in my series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: LinkedIn Twitter TikTok YouTube... Continue Reading →

YouTube Adds Handles and TikTok Launches Photo Mode: Here Are the Top Social Media Headlines for Libraries!

https://youtu.be/xV04cRLQcTY The Library Marketing​​​​​​​​ Show, Episode 164: Click the video link above to hear about the top two social media headlines for libraries. YouTube channels are getting their own handles. And TikTok fires back at Instagram with a new feature.... Continue Reading →

Is Instagram’s Chronological Feed Returning? The Top Social Media Headlines for Libraries!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 124 In this episode, I'll share the latest social media headlines for December 2021 and talk about how this news will impact your work in library marketing and promotion. Kudos in this episode... Continue Reading →

My Most Controversial Episode Ever: Should Libraries Quit Facebook?!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 120 In this episode, I'll lay out a three-point argument for why it may be time for libraries to consider moving away from posting on Facebook. I know this feels likes it's in... Continue Reading →

Conquering Social Media for Your Library: The Seven Decisions You Need To Make Before You Create Your Next Post!

I love libraries. I work with libraries. I talk to library staff every single day. I like, share, and comment on library social media posts. But every time I open my app for any of the platforms, I NEVER see... Continue Reading →

Twitter Changes Their Image Policy, New Instagram Trends, and the Best Times to Post on Each Platform!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 96 In this episode, we'll go through the latest updates for social media platforms and what they mean for libraries. This month's headlines include a change in Twitter's image cropping policy, a new... Continue Reading →

New Research on Social Media Use Plus Updates on YouTube and Facebook for Libraries!

Watch Now The Library Marketing​​​​​​ Show, Episode 92 In this episode, we'll go through the three big new stories on social media that impact your library work. This includes new Pew Research on social media use, YouTube's overview on how... Continue Reading →

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