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Super Library Marketing: All kinds of promotional ideas for all kinds of libraries.

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social media marketing

The 2021 Guide to Social Media for Libraries: Facebook

This is the first in a six-part series on social media best practices for libraries in 2021. I'm researching the most up-to-date tips for posting on the six platforms most often used for promotions by libraries: Facebook, Twitter, Instagram, LinkedIn,... Continue Reading →

Five BIG Reasons Why Your Library Needs a Targeted Social Media Strategy

Watch Now The Library Marketing Show, Episode 63 In this episode, Angela answers a viewer request. "I need help justifying to my people why our organization should have a targeted strategy rather than just 'will you post this, please?'" She... Continue Reading →

What to Do When Someone Tells Your Library to CALM DOWN on Social Media!

Watch Now The  Library Marketing Show, Episode 58 Angela is back in her outdoor work space. She answers a question from a viewer who said: "We have gotten a lot of criticism recently for posting too much on social media.... Continue Reading →

The VERY LATEST Info on Pinterest and What It Means For Library Marketing!

Watch Now The Library Marketing Show, Episode 56Angela reveals the juicy nuggets inside the Pinterest Advertising Guide and explains how this new info applies to libraries doing marketing on Pinterest. Also Kudos to the Monroe County Public Library in Bloomington,... Continue Reading →

This Free Tool Will COMPLETELY Change Your Library’s Social Media Posts!

Watch Now The Library Marketing Show, Episode 54 Angela shares a new free tool that will help you create social media posts that are optimized for each of the different platforms. Also Kudos to the Vancouver Island Regional Library for... Continue Reading →

Should You Post Non-Library Content on Your Library’s Social Media Accounts? The Answer is…

  Watch Now The Library Marketing Show, Episode 50Angela answers a viewer question from a viewer who asked, "Is it okay to post non-library content on your library's social media accounts?" Also Kudos to Starkville Public Library in Starkville, Mississippi.... Continue Reading →

Email vs. Social Media: Which is Better for #LibraryMarketing Right Now?⚔️

Watch Now The Library Marketing Show, Episode 48 Angela is back in her outdoor work tent and this week, she's sharing her opinion about the best way for your library communicate wth cardholders. Is it email? Is it social media?... Continue Reading →

I Broke This Library Social Media Rule… and You Should Too!

WATCH NOW The #LibraryMarketing Show, Episode 42In this episode, Angela talks about discovering that she was breaking a Twitter Policy Rule repeatedly, for years and years. Hear about why she panicked... and how she figured out it's actually a good... Continue Reading →

How #COVID-19 is Impacting Social Media Marketing and What That Means for Libraries

Watch Now In this episode,  I'll share the latest research on how the #COVID-19 or #Coronavirus pandemic is affecting social media marketing. This research comes from Rival IQ. I mentioned I'm doing three live webinars this Thursday, March 26 on... Continue Reading →

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