A summer reading program is the cornerstone event of the year for most public libraries. But in my conversations with other library marketers, there is a central worry: slipping participation numbers. Our summer programs compete so many other things: camps and... Continue Reading →
I don't know about you, but my library is full steam ahead with plans for summer reading. This is going to make me sound insane, but I love this time of year. There's a certain adrenaline rush that comes from the... Continue Reading →
In the library world, there are two seasons--summer reading and the rest of the year. Thousands of libraries across the United States and around the world create a specific program each year to engage readers during the summer months. Arguably,... Continue Reading →
I love you guys. I love this industry. I want every single library to succeed because, when they do, the industry as a whole grows stronger. Sometimes, it pays to take a long, hard look at what we're doing and... Continue Reading →
