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#LibraryMarketingShow, episode 324

Short-form video trends can help libraries reach new audiences… but only when theyโ€™re used at the right time.

In this episode of The Library Marketing Show, I explain how to recognize which trends are worth following, when to act quickly, and how to avoid content that feels clichรฉ.

Plus, I’ll share kudos for a library marketer whose promotional tactics bring new visitors from around the world (!) to his programs.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching!โ€‚

P.S.: If you wish, you may download a transcript of this episode.


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