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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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tracking marketing data

The Bloody Hell of Library Marketing Data and How to Stay Sane

Let's be real. When you work at a library, the process of collecting and analyzing data on your marketing initiatives can be messy, tedious, time-consuming, and boring as hell. I speak from experience. I am a data-collection freak but I... Continue Reading →

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How to Track Library Marketing with Google Analytics URL Builder

Recently, one of my readers asked me to explain how to use Google tracking links to analyze the success of library marketing efforts. So I've created an easy step-by-step guide to get you on the right track. Google links let... Continue Reading →

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