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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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tracking marketing data

What the Heck Is the Difference Between Library Statistics and Marketing Metrics? Here’s the Full Explanation and Why They Are BOTH Important!

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 156: In this episode, we'll explain the difference between library statistics and library metrics. We use the terms interchangeably. But the exact definition is really important to the success of your... Continue Reading →

Are You Sure Your Digital Library Promotions Are Working? Gain Confidence and Take the Guesswork Out of Marketing in Five Minutes a Day!

Photo of the Old Main Library reading room for the blind, courtesy Cincinnati & Hamilton County Library The Town Hall Library in North Lake, Wisconsin occupies a quaint white building with black shutters that looks like it might have once... Continue Reading →

The Bloody Hell of Library Marketing Data and How to Stay Sane

Let's be real. When you work at a library, the process of collecting and analyzing data on your marketing initiatives can be messy, tedious, time-consuming, and boring as hell. I speak from experience. I am a data-collection freak but I... Continue Reading →

How to Track Library Marketing with Google Analytics URL Builder

Recently, one of my readers asked me to explain how to use Google tracking links to analyze the success of library marketing efforts. So I've created an easy step-by-step guide to get you on the right track. Google links let... Continue Reading →

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