Watch the Video Now The Library Marketing Show, Episode 156: In this episode, we'll explain the difference between library statistics and library metrics. We use the terms interchangeably. But the exact definition is really important to the success of your... Continue Reading →
Photo of the Old Main Library reading room for the blind, courtesy Cincinnati & Hamilton County Library The Town Hall Library in North Lake, Wisconsin occupies a quaint white building with black shutters that looks like it might have once... Continue Reading →
Let's be real. When you work at a library, the process of collecting and analyzing data on your marketing initiatives can be messy, tedious, time-consuming, and boring as hell. I speak from experience. I am a data-collection freak but I... Continue Reading →
Recently, one of my readers asked me to explain how to use Google tracking links to analyze the success of library marketing efforts. So I've created an easy step-by-step guide to get you on the right track. Google links let... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 