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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Your Website is the MOST Important Gateway to Your Library Right Now. Here Are Eleven Quick Design Tweaks to Make It Amazing.

Your library website is getting quite the workout right now. In fact, during this pandemic, your website is the most important connection between your patrons and your services. It's your digital doorway. It's your news center. It's a promotional tool. So,... Continue Reading →

Outstanding YouTube Channels Every Library Marketing Insider Must Watch

It's important to make professional growth a part of your day as a library marketer. How else will you get better at your job? Keeping up-to-date with changes in the marketing industry is difficult. You can read blogs and Tweets... Continue Reading →

Write Like the Dickens: How To Make Sensational Serialized Content

Library marketers don't have time for long, elaborate content marketing pieces. Our staff is small (or one person, in many cases) and the demand on our time is huge. I believe this is one of the main reasons that many... Continue Reading →

Three Marketing Lessons Learned at the Jane Austen Festival

I am a fan of Jane Austen. I don't have to extol the virtues of the Regency-era authoress to you--you work in a library. But I do want to share an experience I had this weekend and the marketing lessons... Continue Reading →

How to Get Stuff Done: A Guide to Time Management

You are pressed for time. I know it. I have the statistics to prove it. In a recent post, I asked you to name your biggest hurdle to successful library marketing. I confess I thought the answer would be budget.... Continue Reading →

Three Secrets To Reach a New Audience For Your Library

Tell me something... I'm about to tell you something you already know. Those big library events, like Summer Reading, are hard to promote. Every library has at least two of these high-stakes events each year. Libraries spend a significant portion of their budget... Continue Reading →

Four Ways to Fire Up Your Social Media And Create Super Library Fans!

I see a new trend on social media for libraries and I'm loving it! More libraries are reducing the number of Tweets they send promoting programs and they're doing more curating and advocating for the library industry. I think that's great! It... Continue Reading →

Tips to Have the Best Conference Ever

I love conferences. I think they're a valuable way to learn new stuff. I love stepping away from my normal work space and meeting new people who are excited about libraries and marketing. It's a great way to re-energize yourself.... Continue Reading →

Why Libraries and Content Marketing Make the Perfect Couple: A Content Marketing Institute Interview

A crazy thing happened to me this week. Content Marketing Institute published a profile I did a few weeks ago with them. Each week, they highlight attendees of their big, fabulous Content Marketing World conference and I was lucky enough... Continue Reading →

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