Your library website is getting quite the workout right now. In fact, during this pandemic, your website is the most important connection between your patrons and your services. It's your digital doorway. It's your news center. It's a promotional tool. So,... Continue Reading →
It's important to make professional growth a part of your day as a library marketer. How else will you get better at your job? Keeping up-to-date with changes in the marketing industry is difficult. You can read blogs and Tweets... Continue Reading →
Library marketers don't have time for long, elaborate content marketing pieces. Our staff is small (or one person, in many cases) and the demand on our time is huge. I believe this is one of the main reasons that many... Continue Reading →
I am a fan of Jane Austen. I don't have to extol the virtues of the Regency-era authoress to you--you work in a library. But I do want to share an experience I had this weekend and the marketing lessons... Continue Reading →
You are pressed for time. I know it. I have the statistics to prove it. In a recent post, I asked you to name your biggest hurdle to successful library marketing. I confess I thought the answer would be budget.... Continue Reading →
My entire perspective on library marketing changed this week while listening to a 20-minute podcast episode. Jay Acunzo's Unthinkable podcast highlights marketers who are changing the way their companies interact with their customers for the better. He's tired of average content... Continue Reading →
Tell me something... I'm about to tell you something you already know. Those big library events, like Summer Reading, are hard to promote. Every library has at least two of these high-stakes events each year. Libraries spend a significant portion of their budget... Continue Reading →
I see a new trend on social media for libraries and I'm loving it! More libraries are reducing the number of Tweets they send promoting programs and they're doing more curating and advocating for the library industry. I think that's great! It... Continue Reading →
Websites are a big deal for libraries. They run the gamut from simple portals to the catalog to complex Pinterest-like gateways And every library is searching for the right way to make the most of their website real estate, giving cardholders... Continue Reading →
