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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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visual marketing

Show, Don’t Tell: Why Infographics are an Essential Component in Your Library Marketing

Infographics are visual marketing pieces that help explain facts and figures or lay out a complex set of information in a way that is easy to understand. They're an incredibly effective marketing tactic. Until recently, I thought infographics were a... Continue Reading →

Don’t You Wish Libraries Could Do This?

The WordPress.com stats helper monkeys prepared a 2015 annual report for my blog. I sure wish I could do this at the library to show people their reading and checkout habits over the year. Wouldn't that be awesome?! Here's an excerpt:... Continue Reading →

Why a Rock Star Graphic Artist is the Most Valuable Member of Your Team

I recently had a conversation with another library marketer who was looking to build her team. She was trying to figure out where to start. Without hesitation, I told her to start hunting for a rock star graphic designer. With the emphasis... Continue Reading →

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