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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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year in review

Your 2026 Library Marketing Kickstart: The Posts and Tips You Can’t Miss

Library friends, we did it! We made it through 2025. We faced numerous issues and threats to libraries, yet we celebrated many triumphs. I’m proud of you. I’m proud of this community. And if no one has told you this lately, GOOD JOB YOU!

And now, we look forward to a new year and new chances to grow the connection between your library and your community.

Want to make 2026 your best year yet? Let’s start by learning from the content your fellow library marketers found most helpful this year.

Most Popular Super Library Marketing Articles of 2025

#1: Here’s a 12 Month Promotional Campaign Plan To Skyrocket Database Usage at Your Library

#2: Finding the Perfect Name for a Library Program: A Checklist and Tips for Using AI

#3: The Dreaded Library Annual Report: How to Create a Masterpiece that Showcases Your Library’s Value and Inspires Your Readers

#4: The Top 8 Must-Attend Library Marketing Conferences of 2025 (Note: A new version of this blog will publish in February. Do you have a conference to suggest for the list? Let me know!)

#5: Beginner’s Guide to Promoting Your Collection: How to Get Started and Drive Circulation at Your Library

Top Episodes of The Library Marketing Show of 2025

#1: Stop Annoying (and Potentially Dangerous) Facebook Messenger Spam in 30 Seconds Flat

#2: 6 Common Library Marketing Mistakes To Avoid in 2025

#3: Is Bluesky the Next Big Thing for Libraries? Expert Weigh In

#4: How to Create a Library Marketing Strategy from Scratch! (Wow, this one is old!)

#5:  Unveiling Facebook’s New Rule on Content: Are Your Posts at Risk?

I hope you are looking forward to 2026 as much as I am. My next post will be on Monday, January 5, when I’ll unveil the State of Library Marketing. I’ve got a calendar full of posts and videos featuring tips to make your work easier, as well as profiles of libraries to inspire you. Happy holidays!

PS: Want more help?

Beginner’s Guide to Promoting Your Collection: How to Get Started and Drive Circulation at Your Library

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Library Promotion Mastery: Top 10 Tips You Need To Know for the New Year

This holiday week, I wanted to ensure you are set up for success in promoting your library in 2025. These are the most popular Super Library Marketing posts from the past year that you may have missed. (We’re all so busy!)

Most Popular Super Library Marketing Articles of 2024

#1: The 11 Best Conferences in 2024 for Anyone Looking To Learn More About Library Promotions and Marketing (and Some Are Completely Free!) Note: the 2025 version of this post will be published on March 3, 2025.

#2: The Dreaded Library Annual Report: How to Create a Masterpiece that Showcases Your Library’s Value and Inspires Your Readers

#3: 5 Surprisingly Easy Ways to Write Email Subject Lines That People Actually WANT to Read

#4: 10 New Infographic Ideas To Prove the Value and Power of Your Library

#5: 3 Library Marketing Experts Agree: It’s Time for Your Library To Abandon Twitter

Top Episodes of The Library Marketing Show of 2024

#1: Stop Annoying (and Potentially Dangerous) Facebook Messenger Spam in 30 Seconds Flat

#2: How to Create a Library Marketing Strategy from Scratch! (BTW: The episode is five years old!)

#3: 😖Why the Phrase “More Than Books” Is Problematic and What Your Library Should Say Instead!

#4: Millennials & Gen Z Could Be the Key to Your Library’s Success! The Results of a Massive New Survey

#5:  Here’s a Reasonable Way for Libraries To Promote Lesser-Known Services, Even With a Small Staff!

I hope you are looking forward to 2025 as much as I am. We’ll be tackling new library marketing and promotion subjects. Plus I have lots of library profiles on the calendar. You’ll be hearing advice from libraries just like yours. As always, I welcome your suggestions about topics you want to cover. Happy New Year!!

PS Want more help?

Beginner’s Guide to Promoting Your Collection: How to Get Started and Drive Circulation at Your Library

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Library Marketing Year in Review: The Top 10 Pieces of Advice for Library Promotion

On this holiday week, I wanted to let my loyal readers catch up on the most popular Super Library Marketing posts you may have missed.

Top Posts of 2023

#1: A Major Research Study Sheds Light on the Reading Habits of Millennials and Gen Z: What the Results Mean for Your Library Promotions

#2: 5 Surprisingly Easy Ways to Write Email Subject Lines That People Actually WANT to Read

#3: Putting ChatGPT to The Test: Will It Help Your Library With Promotions?  

#4: You Don’t Have To Be Cool To Promote Your Library to Teens! Here Are Seven Seriously Easy Ways To Connect With Gen Z

#5: The Dreaded Library Annual Report: How to Create a Masterpiece that Showcases Your Library’s Value and Inspires Your Readers

Top Episodes of The Library Marketing Show of 2023

#1: A Former TV Star May Use Your Library as a Publicity Stunt: How To Prepare Now Through Promotions 

#2: Is This the Beginning of the End for Social Media Marketing at Your Library? 4 Ways To Prepare Now! 

#3: Controversial Opinion: Why Your Library Should Stop Using the “R” Word in Your Promotions (Please!) 

#4: The Best Advice From the Top 4 Library Marketing Professionals

#5:  Be More Like Walmart! How To Build Library Marketing Success Like a Giant Retailer

I hope you are looking forward to 2024 as much as I am. We’ll be tackling new library marketing and promotion subjects. I welcome your suggestions.

Special note: there will be no post on Monday, Jan. 1, 2024. 

PS Want more help?

Two Key Areas of Marketing Focus That Will Deepen Your Community’s Loyalty to Your Library and Create the Truly Engaged Library User

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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