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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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December 2024

Library Promotion Mastery: Top 10 Tips You Need To Know for the New Year

This holiday week, I wanted to ensure you are set up for success in promoting your library in 2025. These are the most popular Super Library Marketing posts from the past year that you may have missed. (We’re all so busy!)

Most Popular Super Library Marketing Articles of 2024

#1: The 11 Best Conferences in 2024 for Anyone Looking To Learn More About Library Promotions and Marketing (and Some Are Completely Free!) Note: the 2025 version of this post will be published on March 3, 2025.

#2: The Dreaded Library Annual Report: How to Create a Masterpiece that Showcases Your Library’s Value and Inspires Your Readers

#3: 5 Surprisingly Easy Ways to Write Email Subject Lines That People Actually WANT to Read

#4: 10 New Infographic Ideas To Prove the Value and Power of Your Library

#5: 3 Library Marketing Experts Agree: It’s Time for Your Library To Abandon Twitter

Top Episodes of The Library Marketing Show of 2024

#1: Stop Annoying (and Potentially Dangerous) Facebook Messenger Spam in 30 Seconds Flat

#2: How to Create a Library Marketing Strategy from Scratch! (BTW: The episode is five years old!)

#3: 😖Why the Phrase “More Than Books” Is Problematic and What Your Library Should Say Instead!

#4: Millennials & Gen Z Could Be the Key to Your Library’s Success! The Results of a Massive New Survey

#5:  Here’s a Reasonable Way for Libraries To Promote Lesser-Known Services, Even With a Small Staff!

I hope you are looking forward to 2025 as much as I am. We’ll be tackling new library marketing and promotion subjects. Plus I have lots of library profiles on the calendar. You’ll be hearing advice from libraries just like yours. As always, I welcome your suggestions about topics you want to cover. Happy New Year!!

PS Want more help?

Beginner’s Guide to Promoting Your Collection: How to Get Started and Drive Circulation at Your Library

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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6 Predictions for Social Media in 2025 and How They Will Impact Your Library

Watch this video now

#LibraryMarketing Show, episode 271

2025 is almost here, and I have six library social media predictions. Well, these actually come from Social Media Today. But I want to share them with you and tell you how they might impact your library marketing in this episode.

Plus we’ll give kudos to a library that put a billboard in an unusual but clever spot… right where they have a captive audience!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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The Five-Second Trick To Make Email and Social Media Promotions Accessible

Watch this video now

#LibraryMarketing Show, episode 270

I want to give you a quick tip to make your library’s digital marketing more accessible to everyone in your community. It’s really simple, and it only takes five seconds of your time. But it will make your library marketing truly inclusive. I’ll reveal that trick in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library recovering from a natural disaster… but that didn’t stop them from celebrating a big anniversary!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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4 Things To Do Instead of Panicking When Your Social Media Stats Take a Nosedive📉

Watch this video now

#LibraryMarketing Show, episode 269

What do you do if you log on to your social media metrics and suddenly notice that your stats are dropping?

Your first instinct is probably to panic, but don’t! We will talk through 4 steps to take when this happens in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library that managed to receive press coverage for a very important event.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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