Sept. 25-27, 2019: Ohio Library Council Convention and Expo. Registration deadline is Sept. 16.
My session is Friday, Sept. 27 at 9 a.m. in Room 237. It’s titled “Email Marketing: What Works and What Doesn’t Work for Libraries.”
If your library isn’t sending regular, targeted emails to you cardholders, you are missing out on a huge marketing opportunity. In this session, we’ll bust the myth that email marketing is dead. In fact, for libraries, email marketing can be the key to increasing circulation, usage, and program attendance. Angela Hursh will show you how to create a strategy and, what messages work and don’t work. She’ll also share easy and actionable tips for improving the click-thru and conversion rates for your cardholder emails. This session is intended for libraries that are considering email marketing or that are sending emails but are struggling to see results.
Nov. 13-14, 2019: Library Marketing and Communications Conference. Registration is full. But if you’re already registered, I’m doing two sessions!
Hook New Cardholders with Targeted Emails is on Wednesday, Nov. 13 at 2 p.m. with a rep from Orangeboy. The details are here.
Why is This So Hard? The Top 20 Things You Need to Know to Make Social Media Actually Work for Your Library is on Thursday, Nov. 14 at 2 p.m. The details are here. Be sure to sign up through the attendee app so I can memorize your face and feel like I’ve got friends in the audience!
Interested in having Angela speak at your next event?