Tuesday, Jan. 14 at 2 p.m. Engage Your Cardholders with Targeted Email Marketing (with Orangeboy). Targeted email marketing is one of the most effective ways to directly reach the right customer with the right message at the right time. I’ll share how I keep my customers engaged and aware of what is happening at the library. From what a typical email marketing campaign looks like to her marketing content schedules to the tools I use, you’ll learn how to keep cardholders engaged and aware of what is happening in the library; key metrics your email marketing campaign should be using; and email marketing trends. Registration is now open.

NEW! February 27-28, 2020: Edge 2020 in Edinburgh, Scotland. Registration is now open.

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