Hello there! I started this blog in 2015 to strengthen the library marketing industry through shared information.
I am the Brand and Communication Director for the Cincinnati & Hamilton County Public Library. There, I oversee and lead the Library’s strategic communications efforts, ensuring cohesive and impactful messaging across all platforms. This role is a homecoming of sorts: I spent nearly seven years as the Marketing Content Team Leader at the library, from 2013 to 2020.
Between my two library stints, I worked for NoveList, where I spent seven years on strategic library marketing. I also have more than 20 years of experience as an Emmy-award-winning broadcast TV journalist. A 2023 Library Journal Mover & Shaker, I’m passionate about library marketing and have expertise in collection marketing, strategy, public relations, email, and social media.
Quite honestly, I am happiest when I’m in a room with library staff, talking about the struggles and triumphs of promoting libraries. I’ve had the good fortune to speak with engaged audiences at conferences around the world for organizations including:
📚Library Marketing and Communications Conference
📚Content Marketing World
📚Association for Rural and Small Libraries
📚Association of Public Libraries of Quebec
📚Wisconsin Valley Library Service
📚West Georgia Regional Library Service
📚Michigan Library Association
📚American Library Association
📚Ohio Library Council
📚Indiana Federation of Libraries
📚Illinois Library Association
📚Edge Conference for the City of Edinburgh, Scotland Council
📚Mississippi Library Association
📚New England Library Association
📚Inland Northwest Council of Libraries
📚Ontario Library Association Super Conference
📚Wild Wisconsin Winter Web Conference
📚Bergen County Cooperative Library System
📚New South Wales, Australia Libraries
📚 Northeast Florida Library Information Network
📚Marigold Library System
📚Northern Lights Library System
📚Atlantic Provinces Library Association
📚Southwest Ohio Libraries Consortium
📚Alberta Library Association
You can hire me to speak at your next event.
It’s important to note that the posts and videos on this blog are my own opinions based on my experience and do not represent the opinions of my employer.
Fun fact: I also have a blog about vintage cookbooks! The best place to find me is on LinkedIn.
Super Library Marketing: Practical Tips and Ideas for Library Promotion 
July 13, 2015 at 1:40 pm
Good morning, Angela – Wow! We just discovered you through your blog. Since I’m also a j-school grad and now doing library marketing, I agree on so many things it’s almost spooky! Rather than waste your time now, I’ll try to read more of what you’ve done. Again, thanks for giving two Hoosier library marketers a boost. TCPL Comm has come a long way, but we have miles of exploration and negotiations ahead of us. Marina Neal
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July 13, 2015 at 1:48 pm
So good to hear from a fellow “recovering journalist.” Thanks for reading and good luck to you! I hope you share stories of your successes with me as you go along.
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June 18, 2020 at 9:45 am
Angela, we are in the process of rewriting our library’s PR and Marketing Coordinator job description in hopes of finding just the right person for the job. What are the skills, experience and education we should be looking for from a potential candidate for this type of position? I’d love to get your input on this!
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June 19, 2020 at 5:57 am
I believe I have my formal job description from my library on a flashdrive so I’ll find it and send it to you by email.
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June 19, 2020 at 10:31 am
That would be fantastic! Thank you!
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August 24, 2020 at 2:43 pm
Hi Angela,
After 18 years and 100’s of library customers, we have pivoted our manufacturing to address the current pandemic – specifically the spread of virus through shared computers in libraries. We have created a unique touchless, USB driven, hand-sanitizer dispenser specifically for libraries, that is designed to block access to any computer until hand sanitization is performed. It makes hand disinfection MANDATORY if the patron wants to use the computer, otherwise, the computer remains locked. Multiple options available, including a cloud-based portal to manage, report and control any number of qkClean™ units in the library.
I thought this might be of interest to your readers especially highlighting the level of innovation out there to combat this problem.
Check it out at: http://www.qkClean.com
Thank you
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September 2, 2020 at 11:21 am
Hello-
I’d like to send you some information about a new free photo-library (nature oriented).. What e-mail can I send that to?
Thank you!
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October 20, 2020 at 12:30 pm
How do you deal with patron Zoom overload? We are finding dwindling audiences even when we partner with other organizations or use program ideas they suggest. Help please?
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May 12, 2021 at 2:02 am
Hola Ángela, saludos desde un lugar perdido de México llamado Chilpancingo Guerrero, antes que nada me permito felicitarte por tu contenido el cual es genial y bastante ilustrativo, es casi la 1:00 am y me e perdido dentro del disfrute de tus aportaciones, soy empleado en una biblioteca universitaria en la cual lamentablemente el marketing es prácticamente inexistente, sin embargo estoy esforzándome por hacer algo en favor de mi biblioteca, gracias por tomarte el tiempo y ser un faro para muchos bibliotecarios. te envió un saludo y mi admiración a tu labor.
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May 12, 2021 at 10:31 am
Ramiro, ¡muchas gracias! Tus amables palabras han reconfortado mi corazón. Hágame saber si puedo ser útil de alguna manera o si tiene una sugerencia para una futura publicación de blog, no dude en hacer una sugerencia. ¡Te deseo mucho éxito!
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May 14, 2021 at 4:25 pm
Hi Angela,
I am currently working as a Media and Marketing Assistant for my library. I was considering going back to school; first, what, if any, degrees do you hold (if you don’t mind my asking!), and second, should I focus on Marketing or Graphic Design? Thanks! Clara
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May 17, 2021 at 7:11 am
Hi Clara! How exciting for you! I would consider a communications degree: marketing, journalism, or public relations would all work well with library marketing. I have a journalist and general communications degree. I would focus on the marketing aspect over graphic design, unless graphic design is your passion. I say that because there are many free tools you can use to help you create beautiful graphics, but marketing in general, including writing, strategy, and data analysis, are skills that can’t be replicated by free tools (unfortunately). I hope this helps!
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December 13, 2021 at 3:52 pm
Hi Angela – We don’t have a large marketing budget at the Stow-Munroe Falls Public Library. But we are investing in a social media person 20/hrs. week. I’m trying to pitch an actual social media budget but I have no idea what the average is. Can you help with this, or do a post about it? Thanks!
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December 13, 2021 at 4:06 pm
Can you post the newest posts first?
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April 6, 2025 at 7:55 pm
Hi Angela,
I am currently staying in Hamilton, New Zealand. The library here is losing visitors, and it doesn’t have a large budget (limited budget). Can you suggest some strategies for the library? People here are very active on social media. Please give some advice.
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April 27, 2025 at 9:25 am
Please be sure you watch the Library Marketing Show episode this week… I’ll be answering your question. Thank you for writing in!
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May 4, 2025 at 9:15 am
I wanted to make sure you saw: https://youtu.be/FXE1QROKLIk?si=zwZ-nyTaFr35doMk
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January 2, 2026 at 6:54 pm
Hi Angela (and community!),
I just started a few months ago at my local public library as Marketing Manager – thank you for this amazing site! Hope (and would love) to see some Canadian specific content and resources too. Thanks for sharing!
Mark
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January 5, 2026 at 11:10 am
Thanks Mark, great suggestion!
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