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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Advertising Your Library

Is Your Small Library Competing with a Bigger, Neighboring Library? This Episode is For You!

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 149: In this episode, we will answer a viewer's question. "I am wondering if you have any marketing advice for a small-town library surrounded by much bigger libraries." "Some of our... Continue Reading →

Your Library Has a Chat Service–Now, How Do You Get People to Use It? Here Are 6 Promotional Tips! [VIDEO]

Watch The Video Now The Library Marketing​​​​​​​​ Show, Episode 143: In this episode, we'll answer a viewer's question. Sara of the Washington State Library asked for help promoting library chat services. I have six suggestions that will work for any... Continue Reading →

6 Simple Steps to Create the Most Important Asset in Your Library Promotional Arsenal: A Powerful Library Brand Style Guide [ARTICLE]

Photo courtesy Cincinnati and Hamilton County Public Library Every time I see a misaligned pink square on top of blue and white plaid, my heart skips a beat. I realize that may be the weirdest sentence I've ever posted to... Continue Reading →

A Library Staffer Reveals the Secret Formula for Connecting With and Entertaining Patrons. (Spoiler Alert: It’s a Podcast!) [ARTICLE]

Photo courtesy Cincinnati and Hamilton County Public Library digital collection At nearly every conference I attend, there is a session on podcasting for libraries. And no wonder, as podcasting has the cost of producing episodes has declined while listenership has... Continue Reading →

Ditch the Formal Document! How One Library Turned Their Ordinary Annual Report Into a Storytelling Masterpiece That Connected With Their Community

Image courtesy Cincinnati and Hamilton County Public Library Here is a question that has been the source of many an existential crisis for library staff. What is the value of your work? That proposition is at the heart of a... Continue Reading →

Spending Library Money on Social Media: The Beginner’s Guide to Buying Promotional Ads on Facebook, Instagram, and YouTube [ARTICLE]

Photo courtesy Cincinnati and Hamilton County Public Library When I was a kid, I was careful to always order the least expensive meal on the menu. When we shopped for clothes, I always picked the cheapest option. At the start... Continue Reading →

The Magic Secret To Create Effective Library Marketing: How To Set Up Your Library’s Promotional Calendar!

Now that you’ve created a library promotional strategy, it’s time to take the next step. And that is to create a calendar for all your library promotions. Three main reasons a library promotional calendar is important A promotional calendar is... Continue Reading →

How to Name Your Library Program or Event for Best Marketing Results… (Yes, This is a Marketing Function!)

Watch Now The Library Marketing​​​​​​​​ Show, Episode 111 In this episode, we'll talk through some tips for coming up with a name for your library program or event that will help you with promotion. Yes, this has marketing and promotional... Continue Reading →

Planning for Magic! How To Keep Your Eyes (and Your Schedule) Open for Unexpected Library Promotional Opportunities

I have never been one for spontaneous excursions. When I travel (boy, do I miss travel!), I like to have a plan. I research restaurants. I research tourist attractions. I check to see if there's a library in the area.... Continue Reading →

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