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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Advertising Your Library

The Behind-the-Scenes Story of How Two Neighboring Libraries Teamed Up To Create a Fake Rivalry Video for Promotional Success

Photo courtesy Cincinnati and Hamilton County Public Library Tamara Murray moved around a lot as a kid. But her family settled in Westerville, Ohio when she was 11 years old. She’s lived there ever since and now works for the... Continue Reading →

Libraries Have a Huge Competitive Advantage: Customer Service! Here Are 3 Promotional Tips To Drive Home That Message

Photo courtesy Cincinnati and Hamilton County Public Library The best customer service experience I ever had was with a cell phone provider. No kidding. I was having issues getting my contacts to transfer to a new phone. The provider’s website... Continue Reading →

Paid Partnership for the Win! How a Library System Turned a Holiday Tradition Into an Opportunity To Reach New Library Marketing Goals

Photo courtesy Cincinnati and Hamilton County Public Library Trenton Smiley’s job in a library is what you might call a full-circle moment. At the age of 21, Trenton went to the library with his future wife to research careers. While... Continue Reading →

Is Your Small Library Competing with a Bigger, Neighboring Library? This Episode is For You!

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 149: In this episode, we will answer a viewer's question. "I am wondering if you have any marketing advice for a small-town library surrounded by much bigger libraries." "Some of our... Continue Reading →

Your Library Has a Chat Service–Now, How Do You Get People to Use It? Here Are 6 Promotional Tips! [VIDEO]

Watch The Video Now The Library Marketing​​​​​​​​ Show, Episode 143: In this episode, we'll answer a viewer's question. Sara of the Washington State Library asked for help promoting library chat services. I have six suggestions that will work for any... Continue Reading →

6 Simple Steps to Create the Most Important Asset in Your Library Promotional Arsenal: A Powerful Library Brand Style Guide [ARTICLE]

Photo courtesy Cincinnati and Hamilton County Public Library Every time I see a misaligned pink square on top of blue and white plaid, my heart skips a beat. I realize that may be the weirdest sentence I've ever posted to... Continue Reading →

A Library Staffer Reveals the Secret Formula for Connecting With and Entertaining Patrons. (Spoiler Alert: It’s a Podcast!) [ARTICLE]

Photo courtesy Cincinnati and Hamilton County Public Library digital collection At nearly every conference I attend, there is a session on podcasting for libraries. And no wonder, as podcasting has the cost of producing episodes has declined while listenership has... Continue Reading →

Ditch the Formal Document! How One Library Turned Their Ordinary Annual Report Into a Storytelling Masterpiece That Connected With Their Community

Image courtesy Cincinnati and Hamilton County Public Library Here is a question that has been the source of many an existential crisis for library staff. What is the value of your work? That proposition is at the heart of a... Continue Reading →

Spending Library Money on Social Media: The Beginner’s Guide to Buying Promotional Ads on Facebook, Instagram, and YouTube

Photo courtesy Cincinnati and Hamilton County Public Library When I was a kid, I was careful to always order the least expensive meal on the menu. When we shopped for clothes, I always picked the cheapest option. At the start... Continue Reading →

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