Search

Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

Category

Advertising Your Library

How Your Library Can Use Google Ad Grants to Supercharge Your Website and Reach a Huge Untapped Audience

A few months back, I was listening to an episode of the Library Figures podcast about a program from Google that gives money to libraries so libraries can buy keyword placement on Google. Maybe I'm the last library marketer to... Continue Reading →

Advertisements

Four Sneaky Ideas to Insert Marketing Tactics Into Your Everyday Work as a Librarian

I need your help! In a few weeks, I'm giving a short online seminar to library directors about marketing! I have 15 minutes to convince them to throw their full support behind library marketing. I really want this talk to... Continue Reading →

Want More Media Coverage for Your Library? Here’s How to Fix Your Press Release!

It's ironic that a former broadcast journalist can find herself without a good plan for getting more positive news coverage for her library. And yet, that was the situation I found myself in last year. I run the content marketing... Continue Reading →

How to Hook New Cardholders and Make Them Loyal with Email

We talk a lot about emailing our cardholders with information about new products, services, and collection items. But you can also use your email list in a powerful way to reach people who have just signed up for a library... Continue Reading →

How to Get Media Coverage Without a Press Release

I have a revelation to share with you. You don't always have to send out a press release to get media attention. I KNOW, RIGHT!! Now, don't get me wrong. You should not stop sending press releases completely. In fact,... Continue Reading →

Manipulating Cardholder Feelings to Get Results

A cardholder recently leveled an accusation against my marketing department for making her feel all the feels. Here's the brief story: our library is trying to raise money for a facilities plan. We have several Carnegie-era branches that are not... Continue Reading →

Get Your Library’s LinkedIn in Shape for the New Year!

This post is part of a series on revamping and re-evaluating your library's social media platforms. At least once a year, you should look at your library's Facebook and Twitter accounts and do the following: Clarify your library's social media... Continue Reading →

Make Your Library Marketing Explode with Success for Very Little Money

Fact: customers hate ads. Researchers at IPG Mediabrands Media Lab asked 11,000 consumers about their ad-watching habits and published the results earlier this year. 65 percent of respondents told the surveyors they skip online video ads. The most recent survey... Continue Reading →

A WordPress.com Website.

Up ↑

%d bloggers like this: