Watch Now The Library Marketing Show, Episode 85 In this episode, I'll talk about why it's sometimes okay to send out marketing emails and e-newsletters that are *NOT* perfect. Kudos in this episode go to the Clearwater Public Library System.... Continue Reading →
Watch Now The Library Marketing Show, Episode 72In this episode, Angela lays out a step-by-step plan for libraries who may be forced to close their physical buildings again because of rising COVID cases. Kudos in this episode go to the... Continue Reading →
Watch Now The Library Marketing Show, Episode 49Angela addresses a serious subject. As libraries reopen their physical buildings, library staff members are worried about dealing with patrons who are upset. Angela offers some tips for dealing with patrons who are... Continue Reading →
What is your #1 library marketing worry or concern right now? In many parts of the United States, library boards and senior staff have decided to reopen in the next few weeks. My social media feeds are filled with posts... Continue Reading →
Watch Now The #LibraryMarketing Show, Episode 44 When you're trying to figure out how to get all the work you have to get done during this pandemic and you're feeling overloaded, the one thing you SHOULD NOT sacrifice is communication... Continue Reading →
Watch Now In this episode, Angela shares tips for self-care for anyone who is trying to manage a library social media account in the midst of a crisis, like a global pandemic. More Help Library Marketing During a Pandemic: Tips... Continue Reading →
This week has been super crazy. Many libraries have closed their doors to help quell the spread of COVID-19. Some have chosen to remain open. I'm not here to judge one way or another. I'm here to help you work... Continue Reading →
It’s Not Personal: How to Deal with Negative Comments and Bad Online Reviews of Your Library
The lowest moment in my library career came about four years ago, when my library endured a year of bad press. First, a local TV news station ran a story about drug overdoses at the library. Then, our administration briefly... Continue Reading →
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