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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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The Five-Second Trick To Make Email and Social Media Promotions Accessible

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#LibraryMarketing Show, episode 270

I want to give you a quick tip to make your library’s digital marketing more accessible to everyone in your community. It’s really simple, and it only takes five seconds of your time. But it will make your library marketing truly inclusive. I’ll reveal that trick in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library recovering from a natural disaster… but that didn’t stop them from celebrating a big anniversary!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

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Finally… Here’s the First Ever Email Benchmark Report for Libraries

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#LibraryMarketing Show, episode 266

For the first time ever, libraries that email their community to promote their services have metric benchmarks!

I will discuss how this new report came about (spoiler alert: it was born out of my annoyance!) and how you can get your hands on it in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library that reached a whole new audience to promote their collection.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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📂How a Simple Change to Your Library’s Website Can Impact User Engagement

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#LibraryMarketing Show, episode 265

As you create content for your library’s website, there is one tiny feature you should consider: how do your links open? Are they in a new tab or open in the same window? This decision will impact the experience of anyone visiting your library’s online presence. I’ll give you my advice… and then tell you why you might want to ignore it (!) in this episode.

Plus we’ll give kudos to a library that has accomplished A LOT in the marketing space in a short time.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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The Five-Second Trick That Improves the Deliverability of Your Library’s Email Promotions

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#LibraryMarketing Show, episode 262

There’s one teeny, tiny thing that you can do to make sure your library’s emails not only make it into the inbox of your recipients but also build a connection with the people who sign up for your emails. And it only takes you five seconds to take this step! I’m going to share that tip in this episode of the Library Marketing Show.

Plus we’ll give kudos to a library that gave us a master class in crisis communication.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Top Social Media Platforms for Libraries to Engage Kids

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#LibraryMarketing Show, episode 260

A fascinating new report may help your library decide which social media platforms you should use to post content specifically aimed at your youngest readers! We’ll break down the topline results and talk about how to take advantage of this new data in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library mentioned on a major national comedy show… and they didn’t even plan this press!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Posting on Threads: A Smart Move for Libraries or a Waste of Time?

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#LibraryMarketing Show, episode 259

A viewer has a question: What is going on with Threads, and should your library start taking this newish social media platform seriously?

I’ve done some research and what I’ve found is very interesting. We’ll dive into that topic in this The Library Marketing Show episode.

Plus we’ll give kudos to a library with a fun, quirky approach to social media and send a special shout-out to the staff behind the magic!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Boost Teen Library Attendance: 6 Proven Strategies and Common Pitfalls

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#LibraryMarketing Show, episode 257

Teenagers. How do we get them to use the library?

This is a hot topic for many of my viewers. I have six tips for you, plus three things working against you that make this work harder in this The Library Marketing Show episode. This episode is a bit longer than normal but it’s worth it!

Plus we’ll give kudos to a library that did something very smart to get lots of press coverage for a recent event.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

1

Are Old Facebook Events Hurting Your Library’s Profile? Here Are 3 Things To Consider

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#LibraryMarketing Show, episode 256

Does your library need to delete old events from your Facebook account? It’s a great question that came in from a viewer. I’ve got three questions to ask yourself before you hit the “delete” button in this episode.

Plus we’ll give kudos to a library with a fantastic YouTube short that puts a library spin on an iconic sporting event.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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