Image courtesy Cincinnati and Hamilton County Public Library Here is a question that has been the source of many an existential crisis for library staff. What is the value of your work? That proposition is at the heart of a... Continue Reading →
Is there any library marketing task as daunting as the annual report? I don't think so. Neither does reader Carrie Weaver of Peters Township Public Library. She is the inspiration behind this post. Carrie writes, "I am sure many other... Continue Reading →
For three days this week, more than a thousand library employees took part in the Library Advocacy and Funding Conference, sponsored by EveryLibrary. The organization helps builds support for libraries across the United States. This is the first conference of... Continue Reading →
I'll never forget the day. It was hot and bright, the sun warm enough to leave no doubt that summer was here but not hot enough to melt the makeup clear off your face. I had been back from vacation... Continue Reading →
Watch Now In this episode, Angela talks about how to navigate the tricky job of fundraising for your library during the pandemic... or anytime. Library Giving Day is April 23. I'll share three ideas for raising much needed library funds... Continue Reading →
WATCH NOW In this episode, we take a question from Emily of North Kingstown Free Library in Rhode Island. She says, "I'm struggling with getting our organization to see the value of opening up online donations. They see the cost... Continue Reading →
Boy, library marketers sure have a lot of responsibilities. We're expected to drive attendance to programs, increase circulation, plan big events, provide outreach support, and make sure everyone in our community knows about all the services we provide. In addition,... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 