https://youtu.be/KBYCTSNZlrs The #LibraryMarketing Show, Episode 179: It's time to work on your calls to action! How do you motivate people to interact with your library promotions? It's time to supercharge your call to action or CTA game! You'll find tips... Continue Reading →
📹5 Easy and Surefire Ways To Decide What Videos You Should Create for Your Library’s YouTube Channel
https://youtu.be/Cc-NuIQxj9M Click here to watch the video The #LibraryMarketing Show, Episode 178: A viewer issues a plea for help! Grace wrote in with this request: "I am interested in working on our YouTube channel but I am really struggling with... Continue Reading →
But I’m Not a Writer! 10 Free Tools To Help You With Library Blog Posts, Speeches, Emails, and More.
Photo courtesy Cincinnati and Hamilton County Public Library I do my best writing in the darkness. I wake up most workdays around 5:30 a.m. I pour coffee and add enough creamer to turn the liquid from black to beige. Then... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library Your subject lines play a significant role in the success of your library email marketing campaigns. They're the first thing your recipients notice about your emails. And a good subject line is... Continue Reading →
Photo courtesy Public Library of Cincinnati and Hamilton County The house I grew up in was surrounded by cornfields. The nearest town was four miles away. It featured a grain elevator, a tiny country store, a barber shop, and a... Continue Reading →
Photo Courtesy Public Library of Cincinnati and Hamilton County The first time I went to a conference, I made a plan. I decided which sessions I would attend weeks before the conference began. I studied the floor map of the... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library There's nothing wrong with tooting your own horn. A few months ago, I received an email from a library marketer nominating her library system for recognition in the "Kudos" segment on The... Continue Reading →
I have a confession to make. I think about ya'll, quite often. Your problems and successes, your struggles and triumphs, are never far from my thoughts. I don't get sentimental very often. But I know your work is difficult and... Continue Reading →