https://youtu.be/1xK9rFMrBwc Select this to watch the video The #LibraryMarketing Show, Episode 182: I recently saw a Tweet that broke my heart. A library staffer put together a great program but... no one showed up. I know how much work goes... Continue Reading →
https://youtu.be/15Ta05vckXc Select this to watch the video The #LibraryMarketing Show, Episode 181: You are a solo librarian. You have only five minutes every day to promote your library. WHAT ON EARTH DO YOU DO? That was a question submitted by... Continue Reading →
Libraries Have a Huge Competitive Advantage: Customer Service! Here Are 3 Promotional Tips To Drive Home That Message
Photo courtesy Cincinnati and Hamilton County Public Library The best customer service experience I ever had was with a cell phone provider. No kidding. I was having issues getting my contacts to transfer to a new phone. The provider’s website... Continue Reading →
Click Here Now! How to Supercharge Your Calls to Action and Get People To Interact With Your Library
https://youtu.be/KBYCTSNZlrs The #LibraryMarketing Show, Episode 179: It's time to work on your calls to action! How do you motivate people to interact with your library promotions? It's time to supercharge your call to action or CTA game! You'll find tips... Continue Reading →
But I’m Not a Writer! 10 Free Tools To Help You With Library Blog Posts, Speeches, Emails, and More.
Photo courtesy Cincinnati and Hamilton County Public Library I do my best writing in the darkness. I wake up most workdays around 5:30 a.m. I pour coffee and add enough creamer to turn the liquid from black to beige. Then... Continue Reading →
8 Secrets to Writing Irresistible, Must-Open Library Email Subject Lines PLUS 6 Free Tools To Ensure Success!
Photo courtesy Cincinnati and Hamilton County Public Library Your subject lines play a significant role in the success of your library email marketing campaigns. They're the first thing your recipients notice about your emails. And a good subject line is... Continue Reading →
Photo courtesy Public Library of Cincinnati and Hamilton County The house I grew up in was surrounded by cornfields. The nearest town was four miles away. It featured a grain elevator, a tiny country store, a barber shop, and a... Continue Reading →