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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library marketing ideas

The Top Four Reasons To Use Content Marketing To Promote Your Library on Every Platform

My high school history teacher never assigned a textbook for his class. Instead, every day, Mr. David Ulmer would pace back and forth at the front of a room of students, explaining the events of the world in vivid detail... Continue Reading →

Need a Free Stock Photo or Illustration for Your Library Promotions? Here are the Top Ten Websites Where You Can Find Them!

A picture is worth a thousand words. That's so true in marketing. The visual you choose to accompany your promotions can make all the difference. The quality of that image may determine whether a person engages with your content... or... Continue Reading →

Why NOW Is the Time To Experiment With Your Library Marketing and Promotions!

WATCH NOW The Library Marketing​​​​​​​​ Show, Episode 95 In this episode, I want to inspire you to experiment with your library marketing and promotions this summer. I'll give you some ideas to help you do this, and I'll explain why... Continue Reading →

Take Your Library Email Newsletter to the Next Level with These Eight New Topic Ideas!

This week, I heard a truism about email marketing. Marketing expert Ann Handley said, “Email is the only place where people, not algorithms, are in control.” When the pandemic struck, email became the only reliable way libraries had to communicate... Continue Reading →

Rebuild Your Summer Reading Program! Here Are Ten Tips To Boost Participation This Year

In just a few weeks, the annual summer reading program will kick off at libraries in the U.S., Canada, and the U.K. And for the second year in a row, libraries are struggling to create a program that engages the... Continue Reading →

You Don’t Have To Be Cool To Promote Your Library to Teens! Here Are Seven Seriously Easy Ways To Connect With Gen Z

Once you have taken a look inside the minds and lives of Gen Z, you can focus energy on teens as a target promotional audience. Here are seven tips to create effective promotions that reach your teen audience. Create personas... Continue Reading →

Five Easy Fixes for the Little Mistakes That Threaten to Sabotage Your Library Marketing!

It’s been one year since I started working for NoveList.   I don’t often talk about my day job here on the blog. But the work I do gives me a unique perspective on library marketing. I get to meet... Continue Reading →

The Ultimate Library Marketing Checklist: How to Decide When and Where to Promote Your Library

I am a list maker. This is going to sound crazy but one of the most enjoyable parts of my day is the moment when I get to check something off my to-do list. Recently, one of my readers asked... Continue Reading →

Six Years Later, Library Marketing No Longer Stinks! Here are Four Forward-Thinking Things Libraries Must Do Now.

I started this blog six years ago. Can you believe it? When I published my first post, I really had one goal: To help other library workers. I believed that sharing tips, strategies, ideas, and best practices for library marketing... Continue Reading →

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