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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library marketing ideas

Take Your Library Email Newsletter to the Next Level with These Eight New Topic Ideas!

This week, I heard a truism about email marketing. Marketing expert Ann Handley said, “Email is the only place where people, not algorithms, are in control.” When the pandemic struck, email became the only reliable way libraries had to communicate... Continue Reading →

Rebuild Your Summer Reading Program! Here Are Ten Tips To Boost Participation This Year

In just a few weeks, the annual summer reading program will kick off at libraries in the U.S., Canada, and the U.K. And for the second year in a row, libraries are struggling to create a program that engages the... Continue Reading →

You Don’t Have To Be Cool To Promote Your Library to Teens! Here Are Seven Seriously Easy Ways To Connect With Gen Z

Once you have taken a look inside the minds and lives of Gen Z, you can focus energy on teens as a target promotional audience. Here are seven tips to create effective promotions that reach your teen audience. Create personas... Continue Reading →

Five Easy Fixes for the Little Mistakes That Threaten to Sabotage Your Library Marketing!

It’s been one year since I started working for NoveList.   I don’t often talk about my day job here on the blog. But the work I do gives me a unique perspective on library marketing. I get to meet... Continue Reading →

The Ultimate Library Marketing Checklist: How to Decide When and Where to Promote Your Library

I am a list maker. This is going to sound crazy but one of the most enjoyable parts of my day is the moment when I get to check something off my to-do list. Recently, one of my readers asked... Continue Reading →

Six Years Later, Library Marketing No Longer Stinks! Here are Four Forward-Thinking Things Libraries Must Do Now.

I started this blog six years ago. Can you believe it? When I published my first post, I really had one goal: To help other library workers. I believed that sharing tips, strategies, ideas, and best practices for library marketing... Continue Reading →

The 2021 Guide to Social Media for Libraries: Pinterest

This is the final installment in a six-part series on social media best practices for libraries in 2021. Learn about Facebook here.Get the guide for Twitter here.Make Instagram work for your library here.Get the guide to YouTube success here. Create... Continue Reading →

Library Marketing is Different This Holiday Season: Four Promotional Ideas to Meet Community Needs During a Pandemic

It's hard to do library promotion during the holiday season in a normal year. When I worked for a large public library system, I both enjoyed and dreaded work in the months of November and December. I enjoyed it because... Continue Reading →

Library Programming and Promotions SHOULD Be BFFs! Here’s Why They Must Work Together.

Watch Now The Library Marketing Show, Episode 68 In this episode, Angela shows you three reasons why you must keep promotions in mind while you create your library programming. Kudos in this episode came from Evelyn Shapiro from the Champaign... Continue Reading →

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