Search

Super Library Marketing: Practical Tips and Ideas for Library Promotion

Category

library marketing ideas

Small but Mighty: The 6-Step Plan To Promote Your Library When You Have a Tiny Staff

Photo courtesy Public Library of Cincinnati and Hamilton County The house I grew up in was surrounded by cornfields. The nearest town was four miles away. It featured a grain elevator, a tiny country store, a barber shop, and a... Continue Reading →

Plan for Library Marketing Success! How To Create an Effective Marketing Plan No Matter the Size of Your Library (Plus a Free Downloadable Template!)

Photo Courtesy Public Library of Cincinnati and Hamilton County The first time I went to a conference, I made a plan. I decided which sessions I would attend weeks before the conference began. I studied the floor map of the... Continue Reading →

Passport to Success: How One Intrepid Library Marketer Hatched a Plan To Bring People Back to the Library

Photo courtesy Cincinnati and Hamilton County Public Library There's nothing wrong with tooting your own horn. A few months ago, I received an email from a library marketer nominating her library system for recognition in the "Kudos" segment on The... Continue Reading →

📝Your Input Is Needed: The 7th Annual Super Library Marketing Reader Survey

I have a confession to make. I think about ya'll, quite often. Your problems and successes, your struggles and triumphs, are never far from my thoughts. I don't get sentimental very often. But I know your work is difficult and... Continue Reading →

There’s a NEW Social Media Platform for Senior Citizens… and It’s a Big Opportunity for Libraries!

Watch the Episode Now The Library Marketing​​​​​​​​ Show, Episode 151: In this episode, I'll introduce you to a new social media platform launched by the AARP called Senior Planet Community. This is an excellent promotional opportunity for libraries. I'll share... Continue Reading →

Marketing Your Library to Senior Citizens: How to Circumvent Stereotypes and Authentically Connect With Older Patrons

  Photo courtesy Cincinnati and Hamilton County Public Library A few weeks ago, I learned that, as a 50-year-old, I can technically join the American Association of Retired Persons (AARP). I have NO INTENTION of retiring for many, many more... Continue Reading →

Save Money at the Library! 5 Ideas For Promoting the Cost-Saving Benefits of Your Library

Photo courtesy Public Library of Cincinnati and Hamilton County My favorite bedtime snack is cereal. There’s something comforting about climbing into bed to watch TikTok while munching on Cheerios or Rice Krispies or, God forgive me, Cookie Crisp. But it... Continue Reading →

Promoting Library Programs on Social Media: How Far in Advance Should You Start Posting?

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 146: In this episode, we’ll answer a question from a viewer. They want to know how far in advance to start promoting their library programs on social media. I'll share some... Continue Reading →

Your Library Has a Chat Service–Now, How Do You Get People to Use It? Here Are 6 Promotional Tips! [VIDEO]

Watch The Video Now The Library Marketing​​​​​​​​ Show, Episode 143: In this episode, we'll answer a viewer's question. Sara of the Washington State Library asked for help promoting library chat services. I have six suggestions that will work for any... Continue Reading →

A WordPress.com Website.

Up ↑

%d bloggers like this: