If I had a nickel for the number of times I heard one of my library marketing friends say, "Wow, this was a crazy week" to me, I would rich. The pandemic has wide-ranging implications on libraries and library marketing.... Continue Reading →
This week has been super crazy. Many libraries have closed their doors to help quell the spread of COVID-19. Some have chosen to remain open. I'm not here to judge one way or another. I'm here to help you work... Continue Reading →
The Library Marketing Show Episode 36 Watch Now On March 12, people in the U.S. will start to receive an invitation to participate in the census. This is the first time respondents will be urged to respond online. In this... Continue Reading →
Anytime I hear anyone talk a new marketing trend, I must consciously remind myself not to roll my eyes. Marketing trends tend to be nonsense created by agencies hoping to generate buzz. So, when I first learned about a trend... Continue Reading →
The Library Marketing Show: Episode 32 WATCH NOW In this episode, we answer a question from Tiffani from the St. Charles City-County Library. She asked, "What analytics are the most helpful to determine if social media is working?" Angela shares... Continue Reading →
Infographics are visual marketing pieces that help explain facts and figures or lay out a complex set of information in a way that is easy to understand. They're an incredibly effective marketing tactic. Until recently, I thought infographics were a... Continue Reading →
The Library Marketing Show: Episode 31 Watch Now In this episode, get tips to get the most out of the next conference you attend! You may also want to read this:Â The 2020 List of Best Conferences for Library Marketing in... Continue Reading →
I have a confession to make. For more than a year now, I've been amid an internal struggle that caused me some anguish. It started when I realized that I was hearing the same phrase from many administrators and staff... Continue Reading →
The Library Marketing Show: Episode 29 WATCH NOW A Library Marketing show viewer recently asked me: Do you target specific audiences with different social media venues? I do, but I reverse engineer it! I'll explain in this video. Also, kudos... Continue Reading →
