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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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library marketing ideas

Feeling Overworked? There’s a Secret Trick to Get More Mileage Out of Your Library Marketing Content!

Not long ago, I read the results of a new survey. It kind of blew my mind. Orbitz Media asked content creators about the amount of time they spend blogging. They found the average blog post now takes 3 hours... Continue Reading →

Why Libraries Lost HUGE Parts of Their Patron Base During the Pandemic and How to Fix It

WATCH NOW The Library Marketing Show, Episode 53.Angela issues a call to action to libraries to join in the movement to create a new utility... one that will ensure everyone in your community truly has access to library.Also Kudos to... Continue Reading →

Four Important Project Management Lessons You’ll Need to Survive the Next Year of Library Work

I'll never forget the day. It was hot and bright, the sun warm enough to leave no doubt that summer was here but not hot enough to melt the makeup clear off your face. I had been back from vacation... Continue Reading →

Worries in the Library World: Here are Answers to Your Four Biggest Library Marketing Concerns Right Now!

A few weeks ago, a good number of you were kind enough to respond to this question, "What is your biggest library marketing concern right now?" As you can imagine, many of those worries are not all marketing related. In... Continue Reading →

How to Tackle Library Signage in a Pandemic and Make Visitors Feel Comfortable With Your New Rules

Has your library physically reopened? I am collecting the reopening experiences of library staff members of all levels. Whether your library is now doing curbside or drive-thru service, books by mail or in-person interactions, how are you, your coworkers, your... Continue Reading →

Seven Cheap and Clever Ways to Bridge the Digital Divide and Promote Your Library to People Who Don’t Have Internet Access

  If I had a nickel for every time I was asked, how do we promote our library to people who don't have internet access or who choose to live offline?, I'd be a rich woman. This problem has always... Continue Reading →

Your Library is Reopening: How to Communicate New Rules to Your Staff and the Public During a Pandemic

What is your #1 library marketing worry or concern right now? In many parts of the United States, library boards and senior staff have decided to reopen in the next few weeks. My social media feeds are filled with posts... Continue Reading →

Marketing is Not a Dirty Word! Why Libraries Need to Promote Themselves Now, More Than Ever

Back in February, I had the great pleasure of attending and speaking at the Edge 2020 conference in Edinburgh, Scotland. While there, I heard from librarians across the United Kingdom as they shared stories about the fantastic work happening in... Continue Reading →

Butts in Seats: Which Video Metrics Count as Attendance in the New World of Virtual Library Programming?

This week's post is inspired by a question on the Libraries and Social Media Facebook page. A library staff member asked this: "We're being asked to track the virtual 'butts in seats' numbers for each of our programs and also... Continue Reading →

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