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Super Library Marketing: All kinds of promotional ideas for all kinds of libraries.

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library marketing ideas

Library Marketing is Different This Holiday Season: Four Promotional Ideas to Meet Community Needs During a Pandemic

It's hard to do library promotion during the holiday season in a normal year. When I worked for a large public library system, I both enjoyed and dreaded work in the months of November and December. I enjoyed it because... Continue Reading →

Library Programming and Promotions SHOULD Be BFFs! Here’s Why They Must Work Together.

Watch Now The Library Marketing Show, Episode 68 In this episode, Angela shows you three reasons why you must keep promotions in mind while you create your library programming. Kudos in this episode came from Evelyn Shapiro from the Champaign... Continue Reading →

Get Ready for 2021! How to Create an Effective Library Survey to Pinpoint the Needs of Your Community

If there was ever a time when your library would need to survey your community and cardholders, it’s now. This year has been wildly difficult for libraries and their communities. And the pandemic will be a factor in the lives... Continue Reading →

How to Gather Patron Stories for Library Promotion!

Watch Now The Library Marketing Show, Episode 67In this episode, Angela answers a question from Emily Orischak, Community Relations Coordinator at Berks County Public Libraries. She wants to know how to gather stories from your library patrons about why they... Continue Reading →

Targeted Email Marketing for a New Era, Part One: The Pros and Cons of How Most Libraries Segment Their Audiences

This is the first in a two-part series on email marketing for libraries. Part two is here. If there is one thing that I know about library promotion, it's this: If you want to be successful in library email marketing,... Continue Reading →

My Favorite 💜Ways to Use Customer or Patron Testimonials for Library Marketing!

Watch Now The Library Marketing Show, Episode 65In this episode, answers a viewer question about how to use customer testimonials for library marketing.Kudos in this episode goes to Madison County in Mississippi for creating a Virtual Library.Do you have a... Continue Reading →

The Virtual Library Conference is Over and Now the Work Begins! Here’s What to do Once You’ve Closed Your Laptop

This post is part two in my series on making the most of your virtual conference experience in 2020. If you haven't already, I'd love for you to read part one here. Once you close your laptop, the second part... Continue Reading →

The ONE Place Where You Can Market Your Library That You Might Not Have Thought Of!

Watch Now The Library Marketing Show, Episode 61 In this episode, Angela reveals the tiny piece of real estate where you can market your library that you might not have thought of! She also shares Kudos with the Tavistock Library... Continue Reading →

Why Your Library Should Have One Social Media Account to RULE THEM ALL!

Watch Now The  Library Marketing Show, Episode 59Angela answers a question from a viewer, who wishes to remain anonymous, about whether their library should have one social media account per platform for the entire library system.It's a good question, and... Continue Reading →

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