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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library marketing ideas

Your Library Has a Chat Service–Now, How Do You Get People to Use It? Here Are 6 Promotional Tips! [VIDEO]

Watch The Video Now The Library Marketing​​​​​​​​ Show, Episode 143: In this episode, we'll answer a viewer's question. Sara of the Washington State Library asked for help promoting library chat services. I have six suggestions that will work for any... Continue Reading →

3 Promotional Goals to Re-engage Inactive Cardholders and Get Them to Use the Library MORE Than Before the Pandemic!

Photo courtesy Cincinnati and Hamilton County Public Library Libraries spend a lot of time focused on getting people to sign up for a library card--particularly during summer. That's a worthy promotional goal. Imagine how great the world would be if everyone had... Continue Reading →

Solo Library Marketers! Here Are 4 Helpful Tips for Promoting Your Library With a Staff of One [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 139: In this episode, I'll answer a question I hear frequently at conferences and events. There are thousands of small and rural libraries across the world that depend on a very small staff... Continue Reading →

Ditch the Formal Document! How One Library Turned Their Ordinary Annual Report Into a Storytelling Masterpiece That Connected With Their Community [ARTICLE]

Image courtesy Cincinnati and Hamilton County Public Library Here is a question that has been the source of many an existential crisis for library staff. What is the value of your work? That proposition is at the heart of a... Continue Reading →

My Favorite Session at #PLA2022: How One Library Increased Circulation by 79 Percent DURING the Pandemic! [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 137: In this episode, I'll share highlights of my favorite session at the #PLA2022 Conference in Portland, Oregon. One library saw a 79 percent increase in circulation during the pandemic. How did they... Continue Reading →

14 Completely Random and Free Tools You Need in Your Life To Make Your Library Promotional Work Easier

My mother believes the old-fashioned way is the best way to do most things. She prefers mixing cookie dough with a spoon rather than using her KitchenAid mixer. She likes wrapping gifts with paper rather than using gift bags. She... Continue Reading →

3 Easy Ways to Update Your Library Marketing Plan for the New Year

Watch Now The Library Marketing​​​​​​​​ Show, Episode 125 In this episode, I'll share three tips to help you update your library marketing plans for 2022. This exercise will help you to promote your library in a way that is strategic... Continue Reading →

The 2022 Guide to Social Media for Libraries: Pinterest

This is the fifth part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: FacebookInstagramTikTokLinkedInYouTube The series concludes next week with the best practices guide for Twitter. These... Continue Reading →

Beginner’s Guide to Promoting Your Collection: How to Get Started and Drive Circulation at Your Library

I have an obsession. I check my holds list on my library's website pretty much every single day. This is no lie. At my library, each cardholder has a dashboard. You can see all the items you've put on hold... Continue Reading →

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