Search

Super Library Marketing: Practical Tips and Ideas for Library Promotion

Open Search
Category

library marketing ideas

The Secret To Stock Photos That Actually Work for Your Library Promotions

Watch this video now

#LibraryMarketingShow, episode 308

Are you looking to increase clicks on your library’s emails, social media, and websites? The secret may be the faces that you choose in your promotions!

In this episode of The Library Marketing Show, I’ll reveal the one thing that makes stock photos actually work… and this is backed by science.

Plus, I’ll give kudos to a library that started a basic service but promoted it in a not-so-basic way!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

How To Make Your Library Content More Helpful and Rank Higher on Google!

Watch this video now

#LibraryMarketingShow, episode 307

Is your library’s online content working as hard as it could? Google has released some guidelines to help you create content that’s not only helpful for your patrons but also gets noticed by search engines, including Google, of course!

I’ll break down the latest advice in this episode of The Library Marketing Show.

Plus, we’ll share kudos with a library that went above and beyond on social media!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

Can Facebook Events Increase Your Program Attendance? How To Decide if It’s Worth the Effort

Watch this video now

Special note: Don’t forget to take the 2025 Super Library Marketing Reader Survey! It closes on Friday at 11:59 a.m. ET.

#LibraryMarketingShow, episode 306

A viewer wants to know if it’s worth it to make a Facebook Event for every program that the library puts on, or if that strategy is just kind of spammy, busy work. In other words, do Facebook events really drive attendance to library programs?

You might be surprised by the answer! I’ll share that and a checklist to help you decide if you should use a Facebook Event in this episode of The Library Marketing Show.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

Be Heard: The 2025 Super Library Marketing Reader Survey Is Open

Photo courtesy Public Library of Cincinnati and Hamilton County
Photo courtesy Cincinnati and Hamilton County Library

Take the 2025 Super Library Marketing Reader Survey

This year marks the 10th anniversary of the Super Library Marketing Reader Survey. Over the past decade, library marketing has grown and changed in exciting ways, and so have the questions in this survey. And since I can’t visit every library (as much as I’d love to!), this survey helps me understand what’s working for libraries, what’s challenging them, and what’s next.

Your responses will shape the blog posts, videos, and presentations I create over the next year. The survey takes about 5-7 minutes. I’d be so grateful if you’d also share it with anyone at your library who works on promotions, whether or not “marketing” is in their job title.

I’ll publish the results on January 5, 2026. Thank you for being part of this amazing community.

Take the 2025 Super Library Marketing Reader Survey

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

The Secret to Better Library Emails (and It’s Easier Than You Think!)

Watch this video now

#LibraryMarketingShow, episode 304

Fans of this show know I’m a big believer in email as one of the most powerful tools in your library’s marketing toolbox.

Now, a brand-new survey is packed with insights to help you boost opens and clicks — and make your emails even more effective. But here’s the real headline: there’s one SUPER secret trick that top marketers use to dramatically improve results.

It’s surprisingly simple, requires no extra tools or tech, and you can start using it right away. I’ll reveal exactly what it is in this episode of The Library Marketing Show.

Plus, we’re giving kudos to a library that introduced a brilliantly-named new mascot.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

Unveiling Facebook’s New Rule on Content: Are Your Posts at Risk?

Watch this video now

#LibraryMarketingShow, episode 303

Here’s some big news: Facebook is cracking down on unoriginal content on its platform. This update will have a significant impact on your engagement and strategy.

In this episode of The Library Marketing Show, we’ll go through the warning from Facebook and discuss how your library should respond to it.

Plus, we’ll share kudos for a library that is posting some incredibly moving patron testimonial videos.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

1

Revolutionize Your Library’s Reach with These Secret Retail Strategies

Watch this video now

#LibraryMarketingShow, episode 302

What do the big retail giants know about consumer behavior that libraries should also know? I’ll share some brand-new insights with you in this episode of The Library Marketing Show.

Plus, I’ll give kudos to a library with a YouTube playlist that’s causing my TBR to balloon!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

QR Codes Are Back in Full Force! New Ideas For How To Use Them To Boost Your Library Marketing

Watch this video now

#LibraryMarketingShow, episode 301

You may have noticed, but QR codes are everywhere these days. A new report has just been released, packed with information on how to use QR codes to enhance your library’s marketing effectiveness.💡 So…

I’m going to share that new data with you in this episode of the Library Marketing Show! Plus, we’ll give kudos to a library with a brilliant strategy for sharing stories of connection and library impact.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

A WordPress.com Website.

Up ↑