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Library Marketing Show

The Real Difference Between Marketing and Promotion and Why It Matters for Your Library’s Success

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#LibraryMarketingShow, episode 325

Are “marketing” and “promotion” the same thing? We say they are… but should we?

One of my readers challenged me to think more intentionally about our terminology, and it sent me down a fascinating rabbit hole.

In this episode of The Library Marketing Show, I’m making the case for why these words matter more than we think, and how rethinking them can change the way your library connects with your community.

Plus, I’m giving kudos to a library staff member who had a recent brush with fame for their work outside the library!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

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When Should Libraries Jump on Social Media Trends?

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#LibraryMarketingShow, episode 324

Short-form video trends can help libraries reach new audiences… but only when they’re used at the right time.

In this episode of The Library Marketing Show, I explain how to recognize which trends are worth following, when to act quickly, and how to avoid content that feels cliché.

Plus, I’ll share kudos for a library marketer whose promotional tactics bring new visitors from around the world (!) to his programs.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Making Confident Library Marketing Recommendations to Leadership

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#LibraryMarketingShow, episode 323

Have you ever known exactly what your library should be doing but struggled to convince senior leadership to agree? You’re not alone.

In this episode of The Library Marketing Show, I respond to a viewer facing a tough leadership challenge and share tips for making the case to library leadership with confidence. Even if her situation isn’t identical to yours, the lessons apply to anyone navigating library marketing decisions and internal buy-in.

Plus, we’ll give kudos to a library with a landing page on its website that you should add to yours!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Meta’s Next Move Could Hurt Libraries on Social Media! Here’s What We Know Right Now

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#LibraryMarketingShow, episode 322

As if social media wasn’t already hard enough for libraries, Meta may be about to raise the difficulty level — again.

A potential change is on the horizon that could significantly impact how libraries reach their communities on Facebook and Instagram. In this episode of The Library Marketing Show, we break down what’s coming, why it matters, and what libraries should be thinking about now so they’re not caught off guard later.

Plus, we have a kudos award that proves you can’t always plan for greatness!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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I’ve Uncovered 3 Library Marketing Opportunities Hidden in a New Trends Report!

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#LibraryMarketingShow, episode 321

The Urban Libraries Council’s new trends report is out, and it’s packed with clues about where library marketing needs to go next.

I’ve done the digging for you. In this episode of The Library Marketing Show, I pull out the trends with the biggest marketing implications and show how libraries can use them right now to reach more people and stay relevant.

Plus, I’m giving kudos to a library whose photo choice for a promotional post was spot on!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Listening to Library Users: A Wake-Up Call for Library Marketing

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#LibraryMarketingShow, episode 320

A few weeks ago, I made a shocking discovery.

I talked to library users. And what they revealed shook me.

The conversation ignited unexpected controversy on LinkedIn and exposed a blind spot many libraries don’t realize they have. In this episode of The Library Marketing Show, I break down what I heard, why it matters, and how libraries can turn this uncomfortable insight into a powerful opportunity.

Plus, kudos go to a library reaching a new section of its community with book recommendations!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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How to Write Email Subject Lines That Actually Work: The Text Test

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#LibraryMarketingShow, episode 319

A few weeks ago, I heard a tip for writing email subject lines that made me equal parts excited and annoyed. Excited because it works. Annoyed because it’s so obvious in hindsight.

In this episode of The Library Marketing Show, I’m sharing the simple shift that can make your library emails more compelling and more likely to get opened!

Plus, the first kudos of the new year go to an academic library that managed to poke fun at AI and highlight the staff’s human expertise.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Your 2026 Library Marketing Kickstart: The Posts and Tips You Can’t Miss

Library friends, we did it! We made it through 2025. We faced numerous issues and threats to libraries, yet we celebrated many triumphs. I’m proud of you. I’m proud of this community. And if no one has told you this lately, GOOD JOB YOU!

And now, we look forward to a new year and new chances to grow the connection between your library and your community.

Want to make 2026 your best year yet? Let’s start by learning from the content your fellow library marketers found most helpful this year.

Most Popular Super Library Marketing Articles of 2025

#1: Here’s a 12 Month Promotional Campaign Plan To Skyrocket Database Usage at Your Library

#2: Finding the Perfect Name for a Library Program: A Checklist and Tips for Using AI

#3: The Dreaded Library Annual Report: How to Create a Masterpiece that Showcases Your Library’s Value and Inspires Your Readers

#4: The Top 8 Must-Attend Library Marketing Conferences of 2025 (Note: A new version of this blog will publish in February. Do you have a conference to suggest for the list? Let me know!)

#5: Beginner’s Guide to Promoting Your Collection: How to Get Started and Drive Circulation at Your Library

Top Episodes of The Library Marketing Show of 2025

#1: Stop Annoying (and Potentially Dangerous) Facebook Messenger Spam in 30 Seconds Flat

#2: 6 Common Library Marketing Mistakes To Avoid in 2025

#3: Is Bluesky the Next Big Thing for Libraries? Expert Weigh In

#4: How to Create a Library Marketing Strategy from Scratch! (Wow, this one is old!)

#5:  Unveiling Facebook’s New Rule on Content: Are Your Posts at Risk?

I hope you are looking forward to 2026 as much as I am. My next post will be on Monday, January 5, when I’ll unveil the State of Library Marketing. I’ve got a calendar full of posts and videos featuring tips to make your work easier, as well as profiles of libraries to inspire you. Happy holidays!

PS: Want more help?

Beginner’s Guide to Promoting Your Collection: How to Get Started and Drive Circulation at Your Library

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