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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

How to Really Measure What’s Working in Library Marketing… Without Invading Patron Privacy

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#LibraryMarketingShow, episode 334

How do you prove your library marketing is working without tracking everything your patrons do?

It’s a challenge many library marketers face. You’re expected to show results, but the usual tools and tactics don’t always fit.

In this episode of The Library Marketing Show, I share a few meaningful metrics you can use to demonstrate impact while still respecting patron privacy.

Plus, we’ll give kudos to a library in the UK for their unusual “outreach librarian!”

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

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How to Do Social Media When You Don’t Have Time or Staff!

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#LibraryMarketingShow, episode 333

Running social media for a library is challenging. Running it alone is something else entirely.

A viewer recently asked how one person is supposed to handle it all — and it’s a question many library marketers are quietly asking.

In this episode of The Library Marketing Show, I share strategies to help you stay consistent, reduce overwhelm, and focus your efforts where they’ll have the biggest impact.

Plus, we’ll share kudos for a library that received a huge shout-out from a major author in a major magazine.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

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AI Just Changed the Rules About Email Marketing. Here’s What Libraries Need to Know

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#LibraryMarketingShow, episode 332

You might be writing the same great library emails, but getting very different results lately.

That’s because email platforms like Gmail, Yahoo, and Outlook are changing how messages are delivered and displayed, with AI playing a bigger role than ever.

In this episode of The Library Marketing Show, I walk through what these changes mean and how to adjust your email marketing strategy to keep reaching your audience.

Plus, a library nominates their neighboring organization for kudos… find out why!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

1

Circulation Trends Every Library Marketer Should Know

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#LibraryMarketingShow, episode 331

Library circulation isn’t what it used to be — and that’s not necessarily a bad thing.

A viewer recently asked about these changes, so I dug into the data. In this episode of The Library Marketing Show, I walk through five circulation trends and what they mean for how libraries should market their collections moving forward.

Plus, we’ll give kudos to a library whose promotion helped some unhoused people move into a safer situation!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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How Libraries Can Promote Their Collections in the Age of AI

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#LibraryMarketingShow, episode 330

AI can generate quick answers, but that doesn’t mean it replaces the value of a library collection.

A viewer recently asked how libraries can promote their collections as an alternative to AI, and I thought it was a fascinating question.

In this episode of The Library Marketing Show, we explore ways to position the library’s collection as something deeper, richer, and more trustworthy than an AI summary.

Plus, find out why a project that involves the whole of the United States is getting kudos!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

1

Opt-In vs Opt-Out Email Marketing: What Should Libraries Do?

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#LibraryMarketingShow, episode 329

Should libraries stick with traditional opt-in email marketing or consider moving to an opt-out model?

A viewer recently asked this question, and it opens up an important conversation about reach, engagement, and email reputation.

In this episode of The Library Marketing Show, I share my perspective on this sometimes controversial topic and offer guidance for libraries that might be considering a change.

Plus, we’ll award kudos to a library using social proof to promote its value across its whole community.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Is Format Placement to Blame For Low Circulation? How to Tell and What To Do About It!

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#LibraryMarketingShow, episode 328

What do you do when one format in your library collection just isn’t circulating the way it used to?

A viewer of The Library Marketing Show is facing exactly that challenge and reached out for advice. In this episode, I share a few marketing ideas that could help revive interest and invite you to contribute your own suggestions as well.

Plus, we’re giving kudos to a library that is handing out VERY special, limited edition library cards!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Life Update: A New Chapter Begins in My Library Marketing Journey

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#LibraryMarketingShow, episode 327

Today I’m sharing some personal news: I’m starting a new chapter in my career that brings me back to where my library marketing journey first began — my hometown library.

In this short episode, I’m sharing where I’m headed next, why this opportunity meant so much to me, and what it means for the future of Super Library Marketing and The Library Marketing Show.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

10

How to Get Library Staff Excited About Appearing in Short-Form Library Videos

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#LibraryMarketingShow, episode 326

Creating short-form videos is one of the best ways to reach your community. But… convincing colleagues to step in front of the camera is difficult!

If you’re running into resistance — or just quiet reluctance — this episode is for you. I break down how to reframe video participation, build buy-in internally, and help staff feel confident instead of self-conscious on camera.

Plus, I’m giving kudos to a library that created a hilarious parody video with staff in the midst of a snowstorm!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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