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Library Marketing Show

There Are 4 Major Updates to the Instagram Algorithm. 😲#3 May Be a Deal Breaker for Some Libraries!

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#LibraryMarketing Show, episode 248

Instagram has made four major changes to its algorithm! One of these changes might be a deal-breaker for your library, especially if you are a team of one person. We’ll unpack the four new things you’ll have to keep in mind when posting to Instagram and how those changes impact the work of your library marketing in this episode.

Plus we’ll give kudos today to a library that won’t have to worry about changing their Instagram strategy because they’re already following best practices for one of these four new Instagram algorithm changes.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

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Why the Phrase “More Than Books” Is Problematic and What Your Library Should Say Instead!

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#LibraryMarketing Show, episode 247

There is a phrase that pops up quite frequently in library marketing which has bothered me for quite some time: “More than books.” Other than a few people I work with at NoveList, I thought I was the only person who felt this way. But I’m not! A librarian wrote an eloquent piece about it this week, and we’ll talk about it in this episode of The Library Marketing Show.

Plus kudos go to a library for their perfect response when trolls took over a Facebook post about their in-library Pride Month display.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

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Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Putting a Common Worry About Targeted Email Marketing To Rest Once and for All: Are You Accidentally Leaving People Behind?

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#LibraryMarketing Show, episode 246

We are going to put a common library marketing fear to rest, once and for all.

Here’s the concern: Are you inadvertently leaving people behind when you target people with your email marketing? Let’s get into it in this episode of The Library Marketing Show.

Plus kudos go to a library that was the focus of a blog post by a local country radio station DJ!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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The One Thing Your Library Needs To Do Once a Year To Ensure Your Library Emails Are Reaching the Right People

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#LibraryMarketing Show, episode 245

Sometimes in these videos, I give you a list of tips to help set you up for library marketing success.

But in today’s episode, I’m only going to share one task you’ll want to do once a year (yep, that’s it!) to ensure that your library’s email marketing continues to be successful.

Plus I’ll give kudos to 27 libraries who won a major award, and I’ll tell you where you can meet them in a few weeks!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Update on Fighting the Endless Poster-Flyer-Sign Cycle: How To Explain Strategic Print Promotions

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#LibraryMarketing Show, episode 244

I posted a video five years ago about fighting back against the endless flyer-poster cycle. It ended up being the most popular video I’ve ever made.

I have an update! In this episode, let’s dive deeper into using print promotions smartly and strategically.

Plus I’ll give kudos to a library using email to market special services to educators.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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⏱️Here’s an Easy Trick To Share a Consistent Message Across Multiple Library Marketing Channels and Save Time!

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#LibraryMarketing Show, episode 242

One of my viewers is struggling with consistent messaging. They are wondering how to promote something across multiple channels without rewriting the text every single time!

This is a great question. And there’s a little trick you can use to save time and effort. I’ll share it with you in this episode.

Plus kudos go to a library for press coverage they received for their new RFID checkout stands. I’ll explain.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Special note for viewers: The next episode of The Library Marketing Show will be released on Wednesday, June 5.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Just in Time for Summer Reading! Here Are 8 New Tips To Boost Engagement 🚀 on Your Library’s Facebook Page

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#LibraryMarketing Show, episode 241

There’s some exciting new advice on how to create engagement on your library’s Facebook page. The 8 new tips are in this episode of the Library Marketing Show.

Plus kudos goes to an academic librarian who recently received a huge award!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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What Does the TikTok Ban Mean for Your Library Marketing? Now That the Dust Has Settled, Let’s Unpack the Potential Impact

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#LibraryMarketing Show, episode 240

I’m sure you’ve heard by now that U.S. President Joe Biden has signed a bill banning TikTok in the United States. What would that mean for your library marketing?

Now that the dust has settled a bit on the coverage of the ban, and speculation from experts, we’ll dive into it in this episode of The Library Marketing Show.

Plus kudos goes to a library that received a Peabody Award nomination for their short-form video content!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Is It Possible for Your Library to Overcommunicate? 🛑 Here Are 4 Ways To Tell if You Are Flooding Your Community With Too Many Promotional Messages

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#LibraryMarketing Show, episode 239

You may wonder, is it possible to over-communicate with my patrons?

Can you send too many emails, do too many social media posts, and put up too many posters and flyers in your library?

There are some telltale signs that you’re overdoing it! I have four tips to help you determine if you are flooding your community with too many messages in this Library Marketing Show episode.

Plus kudos go to a library that received press coverage for the return of a long overdue book with a funny note inside!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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