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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

The 7 Important Things You Need To Consider Before You Buy a Radio Ad for Your Library

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#LibraryMarketing Show, episode 224

Morning drive time. Evening drive time. Afternoon talk show. Radio stations, their formats, their audiences, and their ad prices vary greatly.

You might be wondering if an ad on a radio station is an effective use of your limited library marketing budget.

I’ll break down the list of things you’ll need to consider if you want to buy a library radio ad in this episode.

Plus, kudos go to a library for media coverage of a new service at their organization.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Or do you want me to come and speak at your event? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

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Millennials and Gen Z Could Be the Key to Your Library’s Success! What the Results of a Massive New Survey Have To Say for Libraries

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#LibraryMarketing Show, episode 223

The final result of a massive new survey on Gen Z and Millennial users of the library has been released.

And I think right now is the time to read it and analyze it as we move into 2024 because it may have big implications for your marketing.

We’ll break down the topline results in this episode.

Plus, a whole list of libraries will walk away with our Kudos award in this episode! Watch the video to see what they did that was so incredible.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

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Tips for the Biggest Marketing Conflict Libraries Face: How Do You Balance Your Library’s Needs and Your Community’s Needs?

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#LibraryMarketing Show, episode 222

Library marketing… it’s sometimes a balancing act.

There are things that your library wants to promote. And there are things that your community wants from your library. Sometimes, those two things conflict with one another!

In this episode, you’ll get some tips for finding the balance between building things that your cardholders and community need versus working on your library’s overall vision. Plus, a library gets kudos for a patron as hero story!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Library Marketing Show Blooper Edition: Behind the Scenes Look at the Messy Process of Recording

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#LibraryMarketing Show, episode 221

Recording The Library Marketing Show does not always go as smoothly as planned. In fact, sometimes it’s downright messy.

So, today I’m showing you some of the biggest bloopers from recording sessions in 2023. Thank you for sticking with me, even when I’m not entirely polished. 🤪 Small warning: There are a few curse words in here. Sorry!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Library Marketing Year in Review: The Top 10 Pieces of Advice for Library Promotion

On this holiday week, I wanted to let my loyal readers catch up on the most popular Super Library Marketing posts you may have missed.

Top Posts of 2023

#1: A Major Research Study Sheds Light on the Reading Habits of Millennials and Gen Z: What the Results Mean for Your Library Promotions

#2: 5 Surprisingly Easy Ways to Write Email Subject Lines That People Actually WANT to Read

#3: Putting ChatGPT to The Test: Will It Help Your Library With Promotions?  

#4: You Don’t Have To Be Cool To Promote Your Library to Teens! Here Are Seven Seriously Easy Ways To Connect With Gen Z

#5: The Dreaded Library Annual Report: How to Create a Masterpiece that Showcases Your Library’s Value and Inspires Your Readers

Top Episodes of The Library Marketing Show of 2023

#1: A Former TV Star May Use Your Library as a Publicity Stunt: How To Prepare Now Through Promotions 

#2: Is This the Beginning of the End for Social Media Marketing at Your Library? 4 Ways To Prepare Now! 

#3: Controversial Opinion: Why Your Library Should Stop Using the “R” Word in Your Promotions (Please!) 

#4: The Best Advice From the Top 4 Library Marketing Professionals

#5:  Be More Like Walmart! How To Build Library Marketing Success Like a Giant Retailer

I hope you are looking forward to 2024 as much as I am. We’ll be tackling new library marketing and promotion subjects. I welcome your suggestions.

Special note: there will be no post on Monday, Jan. 1, 2024. 

PS Want more help?

Two Key Areas of Marketing Focus That Will Deepen Your Community’s Loyalty to Your Library and Create the Truly Engaged Library User

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Is Your Library Closed? That’s No Excuse To Stop Promotions! Why Your Library Marketing Must Continue Even When No One Is in the Building.

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#LibraryMarketing Show, episode 220

There is a very easy way to promote your library — even when nobody is in the building! And in fact, marketing when you’re library is closed for any reason is effective, and important, especially for one target group of library users.

I’ll explain in this episode of The Library Marketing Show.

Plus, we’ll give away kudos to a library for creating a video to explain the impact of their winning grant entry.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!

Thanks for watching!

Special note: The next Super Library Marketing post will arrive in your inbox on Tuesday, Dec. 26.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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One of the Best Minds in Marketing Says There Is a Way To Turn Your One-Off, In-Person Library Events Into Effective Marketing and Outreach

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#LibraryMarketing Show, episode 219

Fact: the effectiveness of social media in promoting your library’s programs, services and collection is declining.

But that is not a reason for despair. One of the best minds in marketing says there is a way to turn your one-off, in-person library events into effective marketing. The idea is brilliant and pretty easy to pull off.

Get the scoop in this episode of The Library Marketing Show. Plus, we’ll give away kudos to a library that did something spectacular and innovative using its Maker Space!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog to receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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2 Secret Tips To Build FOMO and Excitement for Your Next Big Library Event🎈

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#LibraryMarketing Show, episode 218

One of my viewers has big plans for next summer!

No, it’s not summer reading. They are planning a giant event at their branch. And they want to know how to get the community excited enough to attend this event in droves. We’re talking a filling-the-parking-lot and running-out-of-chairs-level excitement!

🥳It’s a mashup of marketing and party planning in this episode of the Library Marketing Show. Plus we’ll give away kudos to a deserving library doing great marketing work.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog to receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Another Potentially Controversial Video: 4 More Library-Centric Words To Eliminate From Your Library Promotions 🥺

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#LibraryMarketing Show, episode 217

A few weeks ago, we talked about eliminating the word “resource” from your library marketing. That video started a conversation that resulted in a whole list of words to eliminate from your library marketing vocabulary.

Get the list and the reason why this change is so important (I promise I’m not trying to be a pain… there is a good reason) in this episode!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog to receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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