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Library Marketing Show

The Shocking Results of a New Survey May Have You Completely Rethinking Your Library’s Social Media Strategy

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#LibraryMarketing Show, episode 229

I was shocked by the results of a new Pew Research Center survey.

The survey asked adults in the U.S. which social media platform they used the most. And the top result was NOT Facebook!

Get the topline results and an action step to use for your library marketing in this episode.

Plus, kudos go to a library that received an award for the 17th year in a row!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

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📚2 Concrete Ideas To Boost Circulation and Prove Your Value Through Specific Library Promotions

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#LibraryMarketing Show, episode 228

A new study about books and publishing reveals two concrete action steps you can take to prove the value of your library and increase circulation! Those steps are revealed in this episode.

Plus, kudos go to a library that received coverage for an event on Yahoo News!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Which Is Better for Library Promo Videos, TikTok or Reels?? The Latest Data Settles the Debate… for Now!

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#LibraryMarketing Show, episode 227

TikTok or Reels. Which one is better for library marketing?

I came across some new research that will help you determine where to spend your precious energy and time on library marketing. The answer is revealed in this episode.

Plus, kudos go to a library that showed authenticity when it made a mistake on New Year’s Day!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Stop Annoying (and Potentially Dangerous) Facebook Messenger Spam in 30 Seconds Flat: Here’s How To Do It

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#LibraryMarketing Show, episode 226

How many spam Facebook messages have your library’s Facebook page gotten? Lately, they’ve been downright scary.

They tell you that your account is at risk of being suspended because you’re violating regulations. They make it seem like your library has done something wrong and they try to pressure you to respond. And they are a security risk.

I’ve learned a technique to stop these messages. I’ve used it on NoveList’s Facebook account and it works.

I’ll show you exactly how to do it in this episode.

Plus, kudos go to a library from a library marketer who admires their work.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Big, Bold Billboards: Are They Worth the Money for Library Marketing? Some Things To Consider Before You Buy

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#LibraryMarketing Show, episode 225

They’re big and bold. They promise your library continuous exposure to a diverse audience. And… they’re expensive. Are billboards actually a good use of your limited library marketing budget?

I’ll lay out the pros and cons of billboard advertising for libraries in this episode. 

Plus, kudos go to a library that received media coverage for bringing back a popular program.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Or do you want me to come and speak at your event? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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The 7 Important Things You Need To Consider Before You Buy a Radio Ad for Your Library

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#LibraryMarketing Show, episode 224

Morning drive time. Evening drive time. Afternoon talk show. Radio stations, their formats, their audiences, and their ad prices vary greatly.

You might be wondering if an ad on a radio station is an effective use of your limited library marketing budget.

I’ll break down the list of things you’ll need to consider if you want to buy a library radio ad in this episode.

Plus, kudos go to a library for media coverage of a new service at their organization.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Or do you want me to come and speak at your event? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Millennials and Gen Z Could Be the Key to Your Library’s Success! What the Results of a Massive New Survey Have To Say for Libraries

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#LibraryMarketing Show, episode 223

The final result of a massive new survey on Gen Z and Millennial users of the library has been released.

And I think right now is the time to read it and analyze it as we move into 2024 because it may have big implications for your marketing.

We’ll break down the topline results in this episode.

Plus, a whole list of libraries will walk away with our Kudos award in this episode! Watch the video to see what they did that was so incredible.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

2

Tips for the Biggest Marketing Conflict Libraries Face: How Do You Balance Your Library’s Needs and Your Community’s Needs?

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#LibraryMarketing Show, episode 222

Library marketing… it’s sometimes a balancing act.

There are things that your library wants to promote. And there are things that your community wants from your library. Sometimes, those two things conflict with one another!

In this episode, you’ll get some tips for finding the balance between building things that your cardholders and community need versus working on your library’s overall vision. Plus, a library gets kudos for a patron as hero story!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Library Marketing Show Blooper Edition: Behind the Scenes Look at the Messy Process of Recording

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#LibraryMarketing Show, episode 221

Recording The Library Marketing Show does not always go as smoothly as planned. In fact, sometimes it’s downright messy.

So, today I’m showing you some of the biggest bloopers from recording sessions in 2023. Thank you for sticking with me, even when I’m not entirely polished. 🤪 Small warning: There are a few curse words in here. Sorry!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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