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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

Library Marketing Year in Review: The Top 10 Pieces of Advice for Library Promotion

On this holiday week, I wanted to let my loyal readers catch up on the most popular Super Library Marketing posts you may have missed.

Top Posts of 2023

#1: A Major Research Study Sheds Light on the Reading Habits of Millennials and Gen Z: What the Results Mean for Your Library Promotions

#2: 5 Surprisingly Easy Ways to Write Email Subject Lines That People Actually WANT to Read

#3: Putting ChatGPT to The Test: Will It Help Your Library With Promotions?  

#4: You Don’t Have To Be Cool To Promote Your Library to Teens! Here Are Seven Seriously Easy Ways To Connect With Gen Z

#5: The Dreaded Library Annual Report: How to Create a Masterpiece that Showcases Your Library’s Value and Inspires Your Readers

Top Episodes of The Library Marketing Show of 2023

#1: A Former TV Star May Use Your Library as a Publicity Stunt: How To Prepare Now Through Promotions 

#2: Is This the Beginning of the End for Social Media Marketing at Your Library? 4 Ways To Prepare Now! 

#3: Controversial Opinion: Why Your Library Should Stop Using the “R” Word in Your Promotions (Please!) 

#4: The Best Advice From the Top 4 Library Marketing Professionals

#5:  Be More Like Walmart! How To Build Library Marketing Success Like a Giant Retailer

I hope you are looking forward to 2024 as much as I am. We’ll be tackling new library marketing and promotion subjects. I welcome your suggestions.

Special note: there will be no post on Monday, Jan. 1, 2024. 

PS Want more help?

Two Key Areas of Marketing Focus That Will Deepen Your Community’s Loyalty to Your Library and Create the Truly Engaged Library User

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Is Your Library Closed? That’s No Excuse To Stop Promotions! Why Your Library Marketing Must Continue Even When No One Is in the Building.

Watch this video now

#LibraryMarketing Show, episode 220

There is a very easy way to promote your library — even when nobody is in the building! And in fact, marketing when you’re library is closed for any reason is effective, and important, especially for one target group of library users.

I’ll explain in this episode of The Library Marketing Show.

Plus, we’ll give away kudos to a library for creating a video to explain the impact of their winning grant entry.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!

Thanks for watching!

Special note: The next Super Library Marketing post will arrive in your inbox on Tuesday, Dec. 26.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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One of the Best Minds in Marketing Says There Is a Way To Turn Your One-Off, In-Person Library Events Into Effective Marketing and Outreach

Watch this video now

#LibraryMarketing Show, episode 219

Fact: the effectiveness of social media in promoting your library’s programs, services and collection is declining.

But that is not a reason for despair. One of the best minds in marketing says there is a way to turn your one-off, in-person library events into effective marketing. The idea is brilliant and pretty easy to pull off.

Get the scoop in this episode of The Library Marketing Show. Plus, we’ll give away kudos to a library that did something spectacular and innovative using its Maker Space!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog to receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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2 Secret Tips To Build FOMO and Excitement for Your Next Big Library Event🎈

Watch this episode now

#LibraryMarketing Show, episode 218

One of my viewers has big plans for next summer!

No, it’s not summer reading. They are planning a giant event at their branch. And they want to know how to get the community excited enough to attend this event in droves. We’re talking a filling-the-parking-lot and running-out-of-chairs-level excitement!

🥳It’s a mashup of marketing and party planning in this episode of the Library Marketing Show. Plus we’ll give away kudos to a deserving library doing great marketing work.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog to receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Another Potentially Controversial Video: 4 More Library-Centric Words To Eliminate From Your Library Promotions 🥺

Watch this video now

#LibraryMarketing Show, episode 217

A few weeks ago, we talked about eliminating the word “resource” from your library marketing. That video started a conversation that resulted in a whole list of words to eliminate from your library marketing vocabulary.

Get the list and the reason why this change is so important (I promise I’m not trying to be a pain… there is a good reason) in this episode!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog to receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Watch Me Set 3 Library Marketing Goals for Real-Life Libraries in 60 Seconds or Less.🎯 And Hey, You Can Do This Too!

Watch this video now

#LibraryMarketing Show, episode 216

Setting goals for library marketing is incredibly important. A couple of weeks ago, I issued a challenge.

You all responded and I accepted. So here’s the payoff: we’re going to set some goals in 60 seconds in this episode. And you’re going to see just how easy it is.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog to receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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😫Stressed? Exhausted? Here Are My Top 4 Tips for Handling Library Marketing Burnout

#LibraryMarketing Show, episode 215

We are coming to the end of a very stressful year.

In addition to all of the things that you’ve been doing in library promotions, you’ve been fighting book challenges, plowing through summer reading, trying to reach new audiences, struggling to stay up to date with social media changes, and more.

And by now you are feeling very tired and very burnt out. I know this because one of my viewers asked how to manage that feeling.

I’m not your therapist. But I’m gonna play one in this episode! I have four of my personal tips for managing burnout that I’ll share.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog to receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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It’s Okay To Take A Break From Social Media! Here Are the Benefits of a Pause for Your Library

Watch this video now

#LibraryMarketing Show, episode 213

The holiday season is fast approaching. And I want to give libraries a gift this season. The gift is…

A break from social media. 😮

Wait, what? Am I advising you to stop library promotions on social?

We’re gonna talk about why it might be good for your library to take a break in this episode of The Library Marketing Show.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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A Viewer Asks: Should You Go Back and Rewrite Your Library’s Old Social Media and Blog Posts?

Watch this episode now

#LibraryMarketing Show, episode 213

A viewer wants to know: “Do I need to go back in time and update all my social media posts and my blog posts”

That’s a great question! Is it a good practice or a waste of your time? I’ll give my best advice in this episode.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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