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Library Marketing Show

I’m Issuing a Challenge! 3 Key Phrases I Want Library Marketers To Say More Often

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The #LibraryMarketing Show, Episode 198

I would like to issue a challenge to my library marketing friends. I have three phrases that I want to hear you say more often: to each other, to your coworkers, and to the world in general.

I’m going to explain why these three phrases are so important to the success of your work in this episode.

Plus we’ll give kudos to someone doing great work in library marketing.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Will I see you soon?

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Threads Is Released! What Your Library Needs To Know Right Now About This New Social Media Platform. (Emergency Episode!)

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The #LibraryMarketing Show, Episode 197

There’s a new social media platform in the world. It’s called Threads and the release has been unlike anything I’ve ever witnessed in my career in communications.

It’s become the most rapidly downloaded app EVER. And you’re probably wondering what this means for your library promotions.

I decided to record an emergency episode today instead of a regular blog post. This episode will break down what your library needs to know about Threads and help you figure out the first steps to managing an account.

Plus we’ll give kudos to someone doing great work in Library Marketing.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

More Advice

Details in New Report Can Help You Create More Effective Social Media Posts for Your Library!

Upcoming Appearances

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Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Simple Changes Your Library Can Make To Capture Attention in the Email Inbox📧

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The #LibraryMarketing Show, Episode 196

There’s an easy trick that your library can use to get attention in the email inbox.

What is it? I’m going to share with you in this episode!

Plus we’ll give kudos to someone (or perhaps a group of someones?!) doing great work in Library Marketing.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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5 Tips Gained From Experience To Maximize Your Valuable Digital Signage and Boost Your Library’s Promotional Power

The Library Marketing Show, Episode 195

Your library’s digital signage is every bit as important as the print signs and posters you put up. But how can you maximize the effectiveness of your digital signs?

I have five tips to help you get the most out of that incredibly valuable space, all learned during my time with the Cincinnati and Hamilton County Public Library.

Plus we’ll give away kudos to a library doing outstanding work in library marketing. Watch the video to find out who is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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A Former TV Star May Use Your Library as a Publicity Stunt: How To Prepare Now Through Promotions

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The #LibraryMarketing Show, Episode 194

My childhood TV crush is organizing an event at public libraries across the United States and your library needs to get ready for it, especially in terms of promotions.

Watch this episode for tips on how to prepare now and educate your community about the importance of inclusive reading.

Plus we give away kudos. Watch the video to find out which library is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🏆Details in New Report Can Help You Create More Effective Social Media Posts for Your Library!

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The #LibraryMarketing Show, Episode 193

One of the websites I use to learn about social media has just published an industry report. And there are some very interesting details in there that have big implications for your work in library marketing.

I’ll explain how this new data can help you make your library’s social media promotions more effective.

Plus we give away kudos. Watch the video to find out which library is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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You Are Not a Miracle Worker! 5 Ways to Level Set Your Co-Workers’ Library Marketing Expectations

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Tell me if this sounds familiar: your library staff wants you to promote their events and programs, but they don’t give you the information that you need to create those marketing messages in a timely manner.

How do you set up a system where your fellow staff members help you help them? I’ll share some tips I learned on the job at my former library to make effective library promotions.

Plus we give away kudos. Watch the video to find out which library is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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3 Reasons Why Your Library Should Focus on Promoting Only ONE Thing at a Time!

The #LibraryMarketing Show, Episode 191

Here is a bonkers idea: what if your library fully and completely committed to promoting JUST ONE THING for a concerted amount of time? What would be the advantages? Would it be risky?

I’ll explain why it’s a good idea (and how I know it works because you’re already doing it!!) in this episode.

Plus we give away kudos. Watch the video to find out which library or group of libraries is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🤯Instagram Reels Is Wildly Different From TikTok! How To Decide Which Platform Is Best for Your Library

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The Library Marketing Show, Episode 190

A few weeks ago, I revealed the results of an experiment I did by posting videos to TikTok. What I didn’t tell you at the time was that I was conducting the same experiment on Instagram Reels.

And WOW. The results were so different! I’ll share what happened, and what it means for your library, in this episode.

Plus we give away kudos! Watch the video to find out which library is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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