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Your Library Needs To Be More Like Walmart! How To Build Marketing Success Like a Giant Retailer (Without Sacrificing Your Integrity).

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The #LibraryMarketing Show, Episode 180: How many times have you or someone at your library said, “We just want to make sure everybody in the community knows everything the library has to offer.”

That, my friends, is the wrong mindset for library marketing. You need to be more like Walmart, believe it or not! I’ll explain in this episode.

Plus we’ll give away kudos to the Westerville Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And please subscribe to this series on YouTube or follow me on LinkedIn to get a new weekly video tip for libraries.

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The Secret To Tell Compelling and Memorable Stories About Your Library That Make People Cry!

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The #LibraryMarketing Show, Episode 179: There are a series of Facebook ads that I have actually watched in their entirety… something I have NEVER done before.

So what does this have to do with you? In this video, I’ll reveal the secrets so your library marketing can have the same impact on your audience.

Kudos in this episode go to SIX libraries in Canada!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And please subscribe to this series on YouTube or follow me on LinkedIn to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Click Here Now! How to Supercharge Your Calls to Action and Get People To Interact With Your Library

The #LibraryMarketing Show, Episode 179: It’s time to work on your calls to action!

How do you motivate people to interact with your library promotions? It’s time to supercharge your call to action or CTA game! You’ll find tips to do that in this episode.

Kudos go to The Cincinnati and Hamilton County Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And please subscribe to this series on YouTube to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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📹5 Easy and Surefire Ways To Decide What Videos You Should Create for Your Library’s YouTube Channel


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The #LibraryMarketing Show, Episode 178: A viewer issues a plea for help!

Grace wrote in with this request:

“I am interested in working on our YouTube channel but I am really struggling with content ideas. In the past, no one held the only marketing position at my library so everyone made content (especially during the pandemic). This was good because subscribers were hearing book reviews, storytime programs, etc. directly from librarians and programmers.

Now that I am in the sole marketing position, I would like to do videos, but I don’t think folks want to get their book reviews, book recommendations, etc. from a marketer. And now, post-pandemic(ish), our librarians are back in-person doing traditional library roles and don’t have time to support much with content creation.

Any recommendations for the best approach to take to YouTube if a library marketer has limited access to our very busy librarians?“

I’ll share five tips for coming up with great ideas for YouTube videos.

Kudos in this episode go to a school librarian named Lucas Maxwell.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And please subscribe to this series on YouTube to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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🤦I Screwed Up! Why You Should Never Trust Artificial Intelligence (AI) To Handle Your Library’s Closed Captioning

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The Library Marketing Show, Episode 177: I made a big mistake.

I trusted Artificial intelligence (AI)! It was embarrassing but… it’s a great lesson for me and for your library.

In this episode, I’ll share what I learned so you can avoid making the same error in your library promotions.

Kudos in this episode go to the Des Moines Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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There’s New Advice for Libraries About Posting to Social Media but… Should You Actually Take It?🤔

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The Library Marketing Show, Episode 176: A marketing agency has done the research and is unveiling the best days and times to post on social media. But is this the advice your library has been searching for? Or will you end up being less successful on social media if you take it?

We’ll unpack the results and how to interpret them in this episode.

Kudos in this episode go to the Milton Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Is This the Beginning of the End for Social Media Marketing at Your Library? 4 Ways To Prepare Now!

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The #LibraryMarketing Show, Episode 175: Is this the end of social media marketing for libraries?? I know that’s a scary thought. (But, is it really?) There are signs that social media, in general, is not holding the audience’s attention as it once did. And that’s bad news for your library marketing.

In this episode, I’ll share my predictions and the four things you can do right now to move away from dependence on social media to promote your library.

Kudos in this episode go to the Cobb County Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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The Library Marketing Lesson You Can Learn From the Greatest Out-of-Office Message Ever!

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The Library Marketing Show, Episode 174: I received the best out-of-office message EVER from a librarian! And part of the reason it was the best was that it contained a marketing message.

Find out how you can promote your library even when you’re not at the library.

Kudos in this episode go to the Long Branch Free Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Stop Guessing When To Send Library Marketing Emails! Get a Free Calendar and Hit “Send.”😊

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The Library Marketing​​​​​​​​ Show, Episode 173: What if I told you, there is a calendar that can help you program all of your library emails for 2023? I’ll share this secret resource and more library email tips.

Kudos in this episode go to the Milwaukee Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries. Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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