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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

Three Big Pieces of News About Instagram That Could Have Huge Implications for Library Marketing

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 144: In this episode, we've got our monthly social media headlines, and this month, we're going to focus exclusively on Instagram. The platform is testing some new features and they could... Continue Reading →

Your Library Has a Chat Service–Now, How Do You Get People to Use It? Here Are 6 Promotional Tips! [VIDEO]

Watch The Video Now The Library Marketing​​​​​​​​ Show, Episode 143: In this episode, we'll answer a viewer's question. Sara of the Washington State Library asked for help promoting library chat services. I have six suggestions that will work for any... Continue Reading →

Is It Ever Okay to Hide Negative Comments on My Library’s Social Media Pages? How to Handle Trolls!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 142: In this episode, we'll answer a viewer's question. Jennifer says her library has some followers that regularly comment on their posts, but never say anything positive. She wants to know how to... Continue Reading →

Twitter is Sold! What Does This Mean For Your Library’s Social Media Marketing? [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 141 In this episode, we'll talk about the news that Elon Musk purchased Twitter. What does this mean for your library's social media strategy? I'll share three things that might happen under Musk's... Continue Reading →

Big News About TikTok and Instagram Plus the Pros and Cons of a New Study About the Best Times To Post to Each Platform: New Social Media Updates for Libraries [VIDEO]

WATCH NOW The Library Marketing​​​​​​​​ Show, Episode 140: In this episode, we'll share three HUGE pieces of news in the social media world. Libraries will want to hear about these and think about how they affect their work. The updates... Continue Reading →

Solo Library Marketers! Here Are 4 Helpful Tips for Promoting Your Library With a Staff of One [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 139: In this episode, I'll answer a question I hear frequently at conferences and events. There are thousands of small and rural libraries across the world that depend on a very small staff... Continue Reading →

📧How to Do Library Email Segmentation for Promotions on a Limited Budget![VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 138: In this episode, I'll answer a viewer's question. Michelle from Atlantic Public Library writes, "I am the director of a small library serving about 7,000 people in rural southwest Iowa. You have... Continue Reading →

My Favorite Session at #PLA2022: How One Library Increased Circulation by 79 Percent DURING the Pandemic! [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 137: In this episode, I'll share highlights of my favorite session at the #PLA2022 Conference in Portland, Oregon. One library saw a 79 percent increase in circulation during the pandemic. How did they... Continue Reading →

Instagram Adds Automated Captions, Facebook Expands Reels, and TikTok Goes Long: The Top Social Media Headlines for Libraries [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 136: In this episode, we'll share the top three headlines and changes coming to Instagram, Facebook, and TikTok, and talk about their impact on library promotions and marketing. Kudos in this episode go... Continue Reading →

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