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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

No One Is Coming to Your Library Programs? 4 Ways to Get More People in the Door

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Library Marketing Show, episode 351

You plan the program. You create the graphics. You post on Facebook. And then… crickets.

If you’re struggling to get people to show up for library programs, you’re not alone. And the answer isn’t necessarily more social media posts.

In this episode of The Library Marketing Show, I’m sharing four practical ways to drive program attendance, whether you’re working in a small rural library or a large public library system.

Plus, we’ll give kudos to a library that created a valuable partnership for everyone in their community.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

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Your Video Views Might Not Mean What You Think

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Library Marketing Show, episode 350

Your library’s video got 5,000 views. Great! But what does that actually mean?

If you’re using video on Facebook, Instagram, TikTok, YouTube, or LinkedIn, you might be surprised by what each platform considers a “view.” And that matters when you’re trying to figure out whether your library’s video marketing is actually working.

In this episode of The Library Marketing Show, I’m breaking down what those view counts really tell you and the metrics you should pay attention to if you want to know whether people are actually watching, paying attention, and taking action.

Plus, kudos go to an entire state of libraries for doing something truly extraordinary.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

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Breaking News: Facebook Is Charging Libraries to Share Links

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Library Marketing Show, episode 349

I had a completely different topic planned for today’s Library Marketing Show.

Then Facebook dropped some news that could have a big impact on how libraries use social media: the platform is beginning to charge some libraries to include links in their posts.

If Facebook is one of your library’s primary ways of driving people to your website, events, programs, resources, or online services, this is something you need to understand.

In this episode, I’m breaking down what’s happening, what it could mean for library marketing, and why this may be a sign that we need to rethink how much of our marketing strategy depends on social media platforms we don’t control.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Miss the last episode? No worries! Watch it now.

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4

The “Grandma Hobby” Trend Is a HUGE Opportunity for Libraries!

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Library Marketing Show, episode 348

Trivia nights. Mahjong gatherings. Birdwatching meetups.

Apparently, the hottest new social trend is hanging out with other humans and doing stuff together.

There’s a growing trend toward what some people are calling “grandma hobbies.” And this is a fantastic opportunity for library marketing!

In this episode of The Library Marketing Show, I’ll share three tips for taking advantage of this trend.

Plus, we give kudos to a library that partnered with a local reporter for a whole piece on the money-saving streaming services at this library.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

1

How to Keep Promoting the Same Library Services Without Sounding Like a Broken Record

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#LibraryMarketingShow, episode 347

Have you ever looked at your library marketing calendar and said to yourself, “I have to promote story time again. What on Earth am I going to say this time?”

Your library’s evergreen services are really valuable, but it can get tedious promoting them over and over again.

So, how do you do it in a way that keeps that content fresh and interesting, and perhaps brings new people to your library? We’re going to talk about it in this episode of The Library Marketing Show!

Plus, kudos go to a library that combined a pop culture moment with a popular book series for timely, authentic marketing magic.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Are We Promoting Books All Wrong?

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#LibraryMarketingShow, episode 346

When your library promotes a book, what benefit do you usually talk about?

Maybe it will help you learn something new. Build a skill. Expand your knowledge. Improve yourself.

Those are all good reasons to read, but what if we’re missing the reason people actually want books in their lives? We’ll get into it in this episode of The Library Marketing Show.

Plus, see how one Michigan library got a ton of fantastic publicity for two amazing programs.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Announcing a Small Change to The Library Marketing Show and Super Library Marketing

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I have a small scheduling change to share for Super Library Marketing and The Library Marketing Show.

Over the past few months, I’ve settled into my role as Brand and Communications Director at Cincinnati and Hamilton County Public Library.

I’m loving the work. But it’s also a big role, and I want to make sure the content I create for you continues to be thoughtful, practical, and worth your time.

So, I’m making one small change. I explain in the video.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

1

Rethinking Library Social Media in the Age of AI

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#LibraryMarketingShow, episode 345

What if the biggest threat to your library’s social media strategy isn’t another algorithm change… but AI?

As we become more reliant on AI tools to create content, the trust that audiences have in their library is eroding. And that’s not good news.

In this episode of The Library Marketing Show, I examine the connection between AI and distrust, and give you my advice for the future.

Plus, kudos go to a library that received recognition for collection promotion.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

0

ADA Accessibility and Short-Form Video: What Libraries Need to Know

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#LibraryMarketingShow, episode 344

As libraries create more content on Instagram Reels, TikTok, and YouTube Shorts, many marketers are asking the same question: How will new ADA accessibility requirements affect short-form video?

It’s an important question, and one that goes beyond simply adding captions.

In this episode of The Library Marketing Show, I answer a viewer’s question and explore what these accessibility requirements could mean for your video strategy, along with practical steps your library can take now.

Plus, kudos go to a library that has won multiple awards for its marketing!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last installment? No worries! Read it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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