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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

How Libraries Can Promote Their Collections in the Age of AI

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#LibraryMarketingShow, episode 330

AI can generate quick answers, but that doesn’t mean it replaces the value of a library collection.

A viewer recently asked how libraries can promote their collections as an alternative to AI, and I thought it was a fascinating question.

In this episode of The Library Marketing Show, we explore ways to position the library’s collection as something deeper, richer, and more trustworthy than an AI summary.

Plus, find out why a project that involves the whole of the United States is getting kudos!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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Opt-In vs Opt-Out Email Marketing: What Should Libraries Do?

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#LibraryMarketingShow, episode 329

Should libraries stick with traditional opt-in email marketing or consider moving to an opt-out model?

A viewer recently asked this question, and it opens up an important conversation about reach, engagement, and email reputation.

In this episode of The Library Marketing Show, I share my perspective on this sometimes controversial topic and offer guidance for libraries that might be considering a change.

Plus, we’ll award kudos to a library using social proof to promote its value across its whole community.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

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Is Format Placement to Blame For Low Circulation? How to Tell and What To Do About It!

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#LibraryMarketingShow, episode 328

What do you do when one format in your library collection just isn’t circulating the way it used to?

A viewer of The Library Marketing Show is facing exactly that challenge and reached out for advice. In this episode, I share a few marketing ideas that could help revive interest and invite you to contribute your own suggestions as well.

Plus, we’re giving kudos to a library that is handing out VERY special, limited edition library cards!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Life Update: A New Chapter Begins in My Library Marketing Journey

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#LibraryMarketingShow, episode 327

Today I’m sharing some personal news: I’m starting a new chapter in my career that brings me back to where my library marketing journey first began — my hometown library.

In this short episode, I’m sharing where I’m headed next, why this opportunity meant so much to me, and what it means for the future of Super Library Marketing and The Library Marketing Show.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

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10

How to Get Library Staff Excited About Appearing in Short-Form Library Videos

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#LibraryMarketingShow, episode 326

Creating short-form videos is one of the best ways to reach your community. But… convincing colleagues to step in front of the camera is difficult!

If you’re running into resistance — or just quiet reluctance — this episode is for you. I break down how to reframe video participation, build buy-in internally, and help staff feel confident instead of self-conscious on camera.

Plus, I’m giving kudos to a library that created a hilarious parody video with staff in the midst of a snowstorm!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

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The Real Difference Between Marketing and Promotion and Why It Matters for Your Library’s Success

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#LibraryMarketingShow, episode 325

Are “marketing” and “promotion” the same thing? We say they are… but should we?

One of my readers challenged me to think more intentionally about our terminology, and it sent me down a fascinating rabbit hole.

In this episode of The Library Marketing Show, I’m making the case for why these words matter more than we think, and how rethinking them can change the way your library connects with your community.

Plus, I’m giving kudos to a library staff member who had a recent brush with fame for their work outside the library!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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When Should Libraries Jump on Social Media Trends?

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#LibraryMarketingShow, episode 324

Short-form video trends can help libraries reach new audiences… but only when they’re used at the right time.

In this episode of The Library Marketing Show, I explain how to recognize which trends are worth following, when to act quickly, and how to avoid content that feels cliché.

Plus, I’ll share kudos for a library marketer whose promotional tactics bring new visitors from around the world (!) to his programs.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Making Confident Library Marketing Recommendations to Leadership

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#LibraryMarketingShow, episode 323

Have you ever known exactly what your library should be doing but struggled to convince senior leadership to agree? You’re not alone.

In this episode of The Library Marketing Show, I respond to a viewer facing a tough leadership challenge and share tips for making the case to library leadership with confidence. Even if her situation isn’t identical to yours, the lessons apply to anyone navigating library marketing decisions and internal buy-in.

Plus, we’ll give kudos to a library with a landing page on its website that you should add to yours!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Meta’s Next Move Could Hurt Libraries on Social Media! Here’s What We Know Right Now

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#LibraryMarketingShow, episode 322

As if social media wasn’t already hard enough for libraries, Meta may be about to raise the difficulty level — again.

A potential change is on the horizon that could significantly impact how libraries reach their communities on Facebook and Instagram. In this episode of The Library Marketing Show, we break down what’s coming, why it matters, and what libraries should be thinking about now so they’re not caught off guard later.

Plus, we have a kudos award that proves you can’t always plan for greatness!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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