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Library Marketing Show

The Top Five Reasons to Set Aside Time AND Budget to Attend #LMCC20! The Library Marketing Show: Episode 22

Watch Now Straight off the end of #LMCC19, I ran back to my room and rattled off the top five reasons YOU need to make sure you attend the Library Marketing and Communications Conference in November, 2020. The conference will... Continue Reading →

👍Advice for Digital Signage in Libraries! The Library Marketing Show: Episode 21

Watch Now In this episode, we go through advice for the effective use of digital signs in libraries! Plus kudos to the Columbus Metropolitan Library. For the opening of their Martin Luther King Branch, the system commissioned an original poem... Continue Reading →

How to Create a Library Marketing Strategy from Scratch! The Library Marketing Show: Episode 20

Watch now! Your library has no strategic marketing plan in place! What do you do? Emily from Berks County Public Library System in Pennsylvania asked: "I'm the Community Relations Coordinator for the Berks County Public Library System. Our headquarters provides... Continue Reading →

Show-and-Tell of the Best Kinds of Library Marketing Swag! Library Marketing Show: Episode 19

  Watch now This episode goes with this post about swag! I'll show you some fun ideas for good swag for all your library marketing events. Be sure to COMMENT and tell everyone what your favorite swag purchase is! Plus... Continue Reading →

🤷If You’re New to Library Marketing, Where the Heck Do You Begin? The Library Marketing Show Episode 18

WATCH NOW In this episode, we answer a question from Megan from the Redford Township District Library in Michigan. She asks, "I'm brand new! New to the Redford library and new to the Library realm in general. I am two... Continue Reading →

Library Marketing Show Episode 17: 💰How to Convince Your Library to Get With the Times and Take Credit Card Donations!

WATCH NOW In this episode, we take a question from Emily of North Kingstown Free Library in Rhode Island. She says, "I'm struggling with getting our organization to see the value of opening up online donations. They see the cost... Continue Reading →

Library Marketing Show Episode 16: How to Gently But Firmly Get Any Department to Let You Handle Marketing Messages!

Watch Now In this episode, we talk about an anonymous question from a reader who has a little problem: The departments in their library get upset when they re-write their text suggestions for marketing messages. I'll talk about how I... Continue Reading →

The Library Marketing Show Episode 15: 🤷What to Do If You’re a Librarian Who HAS to Do Marketing!

WATCH NOW In this short video, we talk about what you should do if your a librarian and your library has asked/forced/demanded/requested that you also handle the marketing. If you don't have a communications degree, what should you do? Can... Continue Reading →

The Library Marketing Show Episode 14: Why I Don’t Hire Librarians to do Marketing!

CAUTION: This topic might be 🔥🔥! WATCH NOW COMMENT, even if you disagree. Comment especially if you disagree! I explain why I think it's important for libraries to hire trained communications and marketing professionals to do their marketing, and my... Continue Reading →

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