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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

Try These Two Fun Tests To Improve the Effectiveness of Your Library Promotional Emails!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 94 In this episode, I'm sharing two fun tests you can do that may lead to more effective email marketing messages for your libraries. Kudos go to the Chicago Public Library for their... Continue Reading →

Two New Tools That Will Help You Write Better Library Promotional Copy!

Watch Now The Library Marketing​​​​​​​ Show, Episode 93 In this episode, I'm sharing two tools that will help you when you're writing any kind of library promotional copy for any type of marketing tactic. Kudos go to the Elizabeth Public... Continue Reading →

New Research on Social Media Use Plus Updates on YouTube and Facebook for Libraries!

Watch Now The Library Marketing​​​​​​ Show, Episode 92 In this episode, we'll go through the three big new stories on social media that impact your library work. This includes new Pew Research on social media use, YouTube's overview on how... Continue Reading →

How Authors and Libraries Can Work Together to Promote Book Talks!

Watch Now The Library Marketing​​​​​ Show, Episode 91 In this episode, ​I take a question from an author, who asked about how she can work with libraries to promote her appearances and book talks at the library. Kudos in this... Continue Reading →

Monkeys on the Loose… and How To Decide if Your Library Should Use Newsjacking for Promotion!

Watch Now The Library Marketing​​​​ Show, Episode 90 In this episode, ​I talk about a crazy story of monkeys on the loose in Cincinnati and introduce the concept of newsjacking. I share the four questions you should ask yourself before... Continue Reading →

What a New Study Says About Books, Reading, and Libraries!

Watch Now The Library Marketing​​​ Show, Episode 89 In this episode, ​we'll talk about the top line results of the Immersive Media & Books Research Project 2020. Kudos in this episode go to Richmond Public Library for their Binge Bundles... Continue Reading →

Library Promotion Updates for Instagram, YouTube, and Facebook That You Need To Know!

Watch Now The Library Marketing​​ Show, Episode 88 It's time for our social media updates for Library Marketing! In this episode, find out about updates to Instagram Stories, YouTube shorts, and Facebook. Kudos in this episode go to Illinois Prairie... Continue Reading →

Which is the Best Platform for My Library’s Virtual Storytime Videos? Viewer Question Answered!

Watch Now The Library Marketing​ Show, Episode 87 In this episode, I'll answer a question from Jennifer from Lexington County Public Libraries. She writes, "Keeping in mind fair use guidelines, would it be better to post our virtual pre-recorded story... Continue Reading →

How to Celebrate and Promote National Library Week….in a Pandemic!

Watch Now The Library Marketing Show, Episode 86 In this episode, I'll share some ideas for promoting the work of your library during National Library Week (April 4-10). These are suggestions you can use even though we're in the middle... Continue Reading →

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