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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

How to Reboot AND Optimize Your Library’s YouTube Channel for Marketing Success!

Watch Now The Library Marketing Show, Episode 84 In this episode, I'll answer a question from Jennifer of the Park Ridge Public Library. She asked, "What advice would you give to a library needing to reboot the way they use... Continue Reading →

NEW SEGMENT! Social Media Updates on Instagram, Facebook, and Pinterest That You Need To Know

Watch Now The Library Marketing Show, Episode 83 I'm starting a new segment! On the last Wednesday of every month, I'll be updating you on three headlines related to social media that pertain to library marketing. In this episode, I'll... Continue Reading →

There is NO SUCH THING as Too Many Library Marketing Emails! Why Libraries are the Exception to the Rule.

Watch Now The Library Marketing Show, Episode 82 In this episode, I respond to the common misconception that a library can send too many emails and annoy their cardholders. Libraries are the exception to the email marketing rule and I'll... Continue Reading →

📚I Was Wrong About Bookmarks! How to Use Print to Keep People Coming Back to the Library.

Watch Now The Library Marketing Show, Episode 81 When I worked at a large public library, I thought bookmarks were worthless in terms of library marketing. I was wrong! In this episode, I'll explain why I changed my mind. Plus... Continue Reading →

How to Convince Your Library Staff That Library Marketing Materials MUST Be Accessible!

Watch Now The Library Marketing​ Show, Episode 80 I recently learned that there are some library marketers who face push back when they try to make sure their marketing materials are accessible. Accessibility is a library mission. One in five... Continue Reading →

The Absolute MOST Important Step in Library Marketing…Revealed!

Watch Now The Library Marketing Show, Episode 79 In this episode, I'll share the MOST IMPORTANT thing you need to do in library marketing and why you must make time for this step! Kudos in this episode go to the... Continue Reading →

How Far in Advance Can I Schedule My Library’s Social Media Posts??

Watch Now The Library Marketing Show, Episode 78 In this episode, I'll give my suggestions for programming your social media posts so you can get some time back in your schedule for all of the other stuff you do! Do... Continue Reading →

COME BACK TO THE LIBRARY! Ideas for How to Re-engage Inactive Cardholders.

Watch Now The Library Marketing Show, Episode 77 In this episode, I'll share some ideas for getting inactive cardholders to come back and use the library again. Thank you to Jackie from the Union County Library System for submitting this... Continue Reading →

Four Tips to Get Library Staff EXCITED About Sharing Ideas for Library Marketing!

Watch Now The Library Marketing Show, Episode 76 In this episode, I'll share some ideas for getting your fellow library staff members excited and energized to give you photos, ideas, and information that you can use for library marketing. Thank... Continue Reading →

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