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Help Your Community Understand a Crisis: 3 Tips To Thoughtfully Address World Events With Library Promotions [VIDEO]

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The Library Marketing​​​​​​​​ Show, Episode 134: This episode was born out of a desire to help libraries address the war in Ukraine and other major world events.

There are 3 ways your library can provide context, resources, and support when a crisis breaks out at home or abroad. I’ll outline those tips.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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DON’T Feel Conflicted About Digital vs. Print Promotions at Your Library! Here’s Why You Need Both. [VIDEO]

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The Library Marketing​​​​​​​​ Show, Episode 133: In this episode, I’ll address a recent discussion in the chat of a virtual conference I attended.

The commenter said, “I struggle with marketing our digital collection when my goal is getting people back in the Library. I am thankful for our digital collection and how it meets the needs of patrons, but when patrons mostly use our digital collection, they don’t come into the library. How should I be rethinking this?”

Kudos in this episode go to Rhone Talsma of the Chicago Public Library. Watch the video to find out why he’s being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Instagram Adds LIKES to Stories! The Top Social Media Headlines for Libraries [VIDEO]

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The Library Marketing​​​​​​​​ Show, Episode 132: It’s time to share the top headlines in social media, including updates for Instagram, Twitter, and Pinterest. We’ll discuss what these changes mean for library marketing.

Kudos in this episode go to the Clayton County Library System. Watch the video to see why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Should You Delete Old Library Blog Posts? A Viewer Questioned Answered!

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The Library Marketing​​​​​​​​ Show, Episode 131

In this episode, I’ll answer a viewer question from Hannah at the Johnson City Public Library. She asks, “What criteria would you use to justify retiring/making ‘private’ old blog posts?”

Kudos in this episode go to the Mary Wood Weldon Memorial Public Library. Watch the video to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Facebook Events Isn’t Working For Us! How the Heck Do We Get People to Come to Our Library Programs?

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The Library Marketing​​​​​​​​ Show, Episode 129

In this episode, I’ll answer a question from Dianne at the Pottsboro Area Public Library. She has been trying to drive attendance to her library events using Facebook events. It’s not working. So she wondered what else she can do?

Kudos in this episode go to the Nashua Public Library. Watch the video to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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New Features on YouTube and Facebook, Plus Why You Might Want to Rethink Where You Spend Your Media $$: Social Media Updates for Libraries

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The Library Marketing​​​​​​​​ Show, Episode 128

In this episode, I’ll share the latest social media updates for January 2022, including a new way to filter analytics on YouTube and a new way to share video clips from Facebook to your stories. We’ll talk about what all of this means for libraries. Plus a study that may make you rethink the way you spent ad $$ for Summer Reading and other big library programs.

Kudos in this episode go to the ten winners of a huge award given by the American Library Association! Watch the video to see why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Sneaky Secrets to Help You Find More Music for Your Library’s Instagram Reels

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The Library Marketing​​​​​​​​ Show, Episode 127

In this episode, I’ll answer a viewer’s question about how to find a better selection of music on Instagram Reels.

Kudos in this episode go to the Fairfax County Public Library. Watch the video to see why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Summer Reading 2022! How to Decide If Your Library Should Use Pre-Produced Graphics or Make Your Own

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The Library Marketing​​​​​​​​ Show, Episode 126

In this episode, I’ll answer a viewer question from Victoria at the West Bloomfield Township Public Library. She asked, “Aside from the obvious budgetary considerations if public libraries use themes from a national Summer Reading organization (CSLP, iRead, etc.), is it better for us to (1) create a unique set of graphics for our library’s use that differ from year-to-year, (2) create a unique and on-brand set of graphics for our library to reuse each year, or (3) rely on the national organization’s original themed artwork as part of a unified national library marketing campaign?”

I’ll share my opinion and the 3 reasons why I came to that decision.

Kudos in this episode go to the Geauga County Public Library. Watch the video to find out why!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Is Instagram’s Chronological Feed Returning? The Top Social Media Headlines for Libraries!

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The Library Marketing​​​​​​​​ Show, Episode 124

In this episode, I’ll share the latest social media headlines for December 2021 and talk about how this news will impact your work in library marketing and promotion.

Kudos in this episode goes to the Delaware County District Library for their awesome selection and marketing of board games for checkout.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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