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Facebook Events Isn’t Working For Us! How the Heck Do We Get People to Come to Our Library Programs?

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The Library Marketing​​​​​​​​ Show, Episode 129

In this episode, I’ll answer a question from Dianne at the Pottsboro Area Public Library. She has been trying to drive attendance to her library events using Facebook events. It’s not working. So she wondered what else she can do?

Kudos in this episode go to the Nashua Public Library. Watch the video to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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New Features on YouTube and Facebook, Plus Why You Might Want to Rethink Where You Spend Your Media $$: Social Media Updates for Libraries

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The Library Marketing​​​​​​​​ Show, Episode 128

In this episode, I’ll share the latest social media updates for January 2022, including a new way to filter analytics on YouTube and a new way to share video clips from Facebook to your stories. We’ll talk about what all of this means for libraries. Plus a study that may make you rethink the way you spent ad $$ for Summer Reading and other big library programs.

Kudos in this episode go to the ten winners of a huge award given by the American Library Association! Watch the video to see why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Sneaky Secrets to Help You Find More Music for Your Library’s Instagram Reels

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The Library Marketing​​​​​​​​ Show, Episode 127

In this episode, I’ll answer a viewer’s question about how to find a better selection of music on Instagram Reels.

Kudos in this episode go to the Fairfax County Public Library. Watch the video to see why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Summer Reading 2022! How to Decide If Your Library Should Use Pre-Produced Graphics or Make Your Own

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The Library Marketing​​​​​​​​ Show, Episode 126

In this episode, I’ll answer a viewer question from Victoria at the West Bloomfield Township Public Library. She asked, “Aside from the obvious budgetary considerations if public libraries use themes from a national Summer Reading organization (CSLP, iRead, etc.), is it better for us to (1) create a unique set of graphics for our library’s use that differ from year-to-year, (2) create a unique and on-brand set of graphics for our library to reuse each year, or (3) rely on the national organization’s original themed artwork as part of a unified national library marketing campaign?”

I’ll share my opinion and the 3 reasons why I came to that decision.

Kudos in this episode go to the Geauga County Public Library. Watch the video to find out why!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Is Instagram’s Chronological Feed Returning? The Top Social Media Headlines for Libraries!

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The Library Marketing​​​​​​​​ Show, Episode 124

In this episode, I’ll share the latest social media headlines for December 2021 and talk about how this news will impact your work in library marketing and promotion.

Kudos in this episode goes to the Delaware County District Library for their awesome selection and marketing of board games for checkout.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Marketing to Gen Z: The Top Three Tips to Help Libraries Attract This Important Demographic

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The Library Marketing​​​​​​​​ Show, Episode 123

In this episode, I’ll share three tips from some recent research that will shed light on how to communicate with Gen Z in your library marketing materials.

Kudos in this episode goes to the Pflugerville Public Library. Watch the video to find out why they’re being recognized!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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How to Say “No” and Save Your Sanity When Working in Library Promotions: My Top 3 Tips

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The Library Marketing​​​​​​​​ Show, Episode 122

In this episode, I’ll share advice for anyone working in library promotions on how to say “no.” How do you have that difficult conversation? I’ve got three tips for you.

Kudos in this episode goes to Waimakariri Libraries. Watch the video to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Instagram and Twitter Release New Features plus a Showdown with TikTok! Here are This Month’s Social Media Updates for Libraries.

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The Library Marketing​​​​​​​​ Show, Episode 121

In this episode, I’ll share three headlines about social media and how they affect your work at the library. They include a case study comparing ads on Instagram Reels vs. TikTok, a new Instagram feature, and a new way to track your Twitter analytics.

Kudos in this episode goes to Asotin County Library. Watch to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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My Most Controversial Episode Ever: Should Libraries Quit Facebook?!

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The Library Marketing​​​​​​​​ Show, Episode 120

In this episode, I’ll lay out a three-point argument for why it may be time for libraries to consider moving away from posting on Facebook. I know this feels likes it’s in opposition to my post about Facebook best practices, but hear me out.

I know you’ll have a lot to say about this topic, so share your thoughts in the comments.

Kudos in this episode goes to Morrisson-Reeves library. Watch the episode to see why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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