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The Library Marketing​​​​​​​​ Show, Episode 133: In this episode, I’ll address a recent discussion in the chat of a virtual conference I attended.

The commenter said, “I struggle with marketing our digital collection when my goal is getting people back in the Library. I am thankful for our digital collection and how it meets the needs of patrons, but when patrons mostly use our digital collection, they don’t come into the library. How should I be rethinking this?”

Kudos in this episode go to Rhone Talsma of the Chicago Public Library. Watch the video to find out why he’s being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

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