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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

How To Write Great Program Descriptions To Drive Attendance for Your Library!

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The Library Marketing​​​​​​​​ Show, Episode 119

In this episode, I’ll answer a question from Leica who works at the Romeo District Library in Michigan. She said, “Would love some further suggestions for varying program descriptions, including making them more lively!” Thank you for the question, Lieca.

You can ask a question or nominate a library for kudos here.

Kudos in this episode goes to the Webster Parish Libraries. Watch the episode to find out why they’re being recognized.

Subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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My Biggest Piece of Advice for Anyone Who Does Marketing for Small and Rural Libraries

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The Library Marketing​​​​​​​​ Show, Episode 118

I recorded this episode during the Association of Rural and Small Libraries Conference in Reno, Nevada. I’ll share my biggest piece of promotional advice for my new friends who work for small and rural libraries.

I’ll also share kudos in this episode to someone very special.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Latest Book Reviews

Nice Racism: How Progressive White People Perpetuate Racial Harm by Robin DiAngelo

Taste: My Life Through Food by Stanley Tucci

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Instagram and Facebook Add Features, Twitter Talks Gen Z Use: Social Media Updates for Libraries!

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The Library Marketing​​​​​​​​ Show, Episode 117

In this episode, we’ll share the latest social media platform headlines and break down what they mean for libraries. That includes a new scheduling feature for Instagram, a new, easy way for your Facebook followers to find your content, and new data on the use of Twitter by Gen Z.

Kudos go to the Invermere Public Library. Watch the video to find out why they were nominated by author Elinor Florence.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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I Need To Replace My Library’s Outdoor Banners! Promotional Advice for Your Prime Exterior Marketing Space

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The Library Marketing​​​​​​​​ Show, Episode 116

In this episode, I’ll answer a question from the Pottsboro Area Library. They are replacing an outdoor promotional banner and wanted some advice about the best things to promote in that very specific space.

Kudos go to the Thayer Public Library. Watch the video to find out why they’ve earned this week’s kudos.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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What Is “Rented Land” and Why You Shouldn’t Build Your Library Promotions on It!

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The Library Marketing​​​​​​​​ Show, Episode 115

In this episode, in light of last week’s Facebook and Instagram outage, we’ll look at the term “rented land.” And I’ll give you some alternatives to putting library marketing content on “land” that your library owns. 🙂

Kudos go to Sayville Public Library. Watch the video to see why they’re being highlighted.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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TikTok Pins, Facebook & Instagram Trending Topics, and New Twitter Control Options: Social Media Updates for Libraries

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The Library Marketing​​​​​​​​ Show, Episode 112

In this episode, I’ve got three big updates for libraries that will affect your ability to post to social media.

Kudos go to the University of North Carolina Libraries for their free racial equity challenge syllabus.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Angela’s Latest Book Review

The Sweetness of Water by Nathan Harris

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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How to Name Your Library Program or Event for Best Marketing Results… (Yes, This is a Marketing Function!)

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The Library Marketing​​​​​​​​ Show, Episode 111

In this episode, we’ll talk through some tips for coming up with a name for your library program or event that will help you with promotion. Yes, this has marketing and promotional benefits! I’ll explain.

Kudos go to the Chesapeake Public Library for telling patron stories on Facebook for Library Card Signup Month.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Readers Can’t Wait! Marketing Around a Long Holds List at Your Library

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The Library Marketing​​​​​​​​ Show, Episode 110

This video is for anyone who works in a library with a long holds list and frustrated readers. I’ll share some ideas for keeping people engaged with your collection even as they wait for that one book they are dying to read.

Kudos in this episode go to Indian Trails Public Library for this cute Library Card Signup month video, created by staff member Stephanie Diebel.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page.

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Four *Easy* Ways to Promote Your Library’s Children’s Collection

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The Library Marketing​​​​​​​​ Show, Episode 109

In this video, I’ll share four ways you can make sure the public knows about the many wonderful children’s books you have in your library’s collection.

Kudos in this episode go to the Bridges Library System, which has a wonderful and funny newsletter signup and confirmation process.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page.

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