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Library Marketing Show

Marketing to Gen Z: The Top Three Tips to Help Libraries Attract This Important Demographic

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The Library Marketing​​​​​​​​ Show, Episode 123

In this episode, I’ll share three tips from some recent research that will shed light on how to communicate with Gen Z in your library marketing materials.

Kudos in this episode goes to the Pflugerville Public Library. Watch the video to find out why they’re being recognized!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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How to Say “No” and Save Your Sanity When Working in Library Promotions: My Top 3 Tips

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The Library Marketing​​​​​​​​ Show, Episode 122

In this episode, I’ll share advice for anyone working in library promotions on how to say “no.” How do you have that difficult conversation? I’ve got three tips for you.

Kudos in this episode goes to Waimakariri Libraries. Watch the video to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Instagram and Twitter Release New Features plus a Showdown with TikTok! Here are This Month’s Social Media Updates for Libraries.

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The Library Marketing​​​​​​​​ Show, Episode 121

In this episode, I’ll share three headlines about social media and how they affect your work at the library. They include a case study comparing ads on Instagram Reels vs. TikTok, a new Instagram feature, and a new way to track your Twitter analytics.

Kudos in this episode goes to Asotin County Library. Watch to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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My Most Controversial Episode Ever: Should Libraries Quit Facebook?!

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The Library Marketing​​​​​​​​ Show, Episode 120

In this episode, I’ll lay out a three-point argument for why it may be time for libraries to consider moving away from posting on Facebook. I know this feels likes it’s in opposition to my post about Facebook best practices, but hear me out.

I know you’ll have a lot to say about this topic, so share your thoughts in the comments.

Kudos in this episode goes to Morrisson-Reeves library. Watch the episode to see why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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How To Write Great Program Descriptions To Drive Attendance for Your Library!

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The Library Marketing​​​​​​​​ Show, Episode 119

In this episode, I’ll answer a question from Leica who works at the Romeo District Library in Michigan. She said, “Would love some further suggestions for varying program descriptions, including making them more lively!” Thank you for the question, Lieca.

You can ask a question or nominate a library for kudos here.

Kudos in this episode goes to the Webster Parish Libraries. Watch the episode to find out why they’re being recognized.

Subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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My Biggest Piece of Advice for Anyone Who Does Marketing for Small and Rural Libraries

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The Library Marketing​​​​​​​​ Show, Episode 118

I recorded this episode during the Association of Rural and Small Libraries Conference in Reno, Nevada. I’ll share my biggest piece of promotional advice for my new friends who work for small and rural libraries.

I’ll also share kudos in this episode to someone very special.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Latest Book Reviews

Nice Racism: How Progressive White People Perpetuate Racial Harm by Robin DiAngelo

Taste: My Life Through Food by Stanley Tucci

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Instagram and Facebook Add Features, Twitter Talks Gen Z Use: Social Media Updates for Libraries!

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The Library Marketing​​​​​​​​ Show, Episode 117

In this episode, we’ll share the latest social media platform headlines and break down what they mean for libraries. That includes a new scheduling feature for Instagram, a new, easy way for your Facebook followers to find your content, and new data on the use of Twitter by Gen Z.

Kudos go to the Invermere Public Library. Watch the video to find out why they were nominated by author Elinor Florence.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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I Need To Replace My Library’s Outdoor Banners! Promotional Advice for Your Prime Exterior Marketing Space

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The Library Marketing​​​​​​​​ Show, Episode 116

In this episode, I’ll answer a question from the Pottsboro Area Library. They are replacing an outdoor promotional banner and wanted some advice about the best things to promote in that very specific space.

Kudos go to the Thayer Public Library. Watch the video to find out why they’ve earned this week’s kudos.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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What Is “Rented Land” and Why You Shouldn’t Build Your Library Promotions on It!

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The Library Marketing​​​​​​​​ Show, Episode 115

In this episode, in light of last week’s Facebook and Instagram outage, we’ll look at the term “rented land.” And I’ll give you some alternatives to putting library marketing content on “land” that your library owns. 🙂

Kudos go to Sayville Public Library. Watch the video to see why they’re being highlighted.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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