In this episode, in light of last week’s Facebook and Instagram outage, we’ll look at the term “rented land.” And I’ll give you some alternatives to putting library marketing content on “land” that your library owns. 🙂
Kudos go to Sayville Public Library. Watch the video to see why they’re being highlighted.
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I have more than eight years experience as a library marketer and nearly 20 additional years in communication. My passion is helping libraries to promote their collection and services and create an emotional connection with their community. Find me on LinkedIn as Angela Hursh and Twitter and Instagram: @Webmastergirl.
October 13, 2021 at 10:57 am
Hi Angela! Another helpful video – thanks! You mentioned it briefly in this video, but can you talk a bit about how to create your target audiences? I mostly do that via my newsletter and surveys to capture what our library users are interested in, but maybe there is more I should be doing…any tips??
October 13, 2021 at 12:32 pm
Thank you Angela for another helpful and timely video! I tend to agree that relying on Rented Land is not the best way to promote the library and programming. Especially when the “landlords” are always changing the rules and the features of the sites, always in the name of improvement. 🙂