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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

TikTok Pins, Facebook & Instagram Trending Topics, and New Twitter Control Options: Social Media Updates for Libraries

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The Library Marketing​​​​​​​​ Show, Episode 112

In this episode, I’ve got three big updates for libraries that will affect your ability to post to social media.

Kudos go to the University of North Carolina Libraries for their free racial equity challenge syllabus.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Angela’s Latest Book Review

The Sweetness of Water by Nathan Harris

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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How to Name Your Library Program or Event for Best Marketing Results… (Yes, This is a Marketing Function!)

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The Library Marketing​​​​​​​​ Show, Episode 111

In this episode, we’ll talk through some tips for coming up with a name for your library program or event that will help you with promotion. Yes, this has marketing and promotional benefits! I’ll explain.

Kudos go to the Chesapeake Public Library for telling patron stories on Facebook for Library Card Signup Month.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Readers Can’t Wait! Marketing Around a Long Holds List at Your Library

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The Library Marketing​​​​​​​​ Show, Episode 110

This video is for anyone who works in a library with a long holds list and frustrated readers. I’ll share some ideas for keeping people engaged with your collection even as they wait for that one book they are dying to read.

Kudos in this episode go to Indian Trails Public Library for this cute Library Card Signup month video, created by staff member Stephanie Diebel.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page.

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Four *Easy* Ways to Promote Your Library’s Children’s Collection

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The Library Marketing​​​​​​​​ Show, Episode 109

In this video, I’ll share four ways you can make sure the public knows about the many wonderful children’s books you have in your library’s collection.

Kudos in this episode go to the Bridges Library System, which has a wonderful and funny newsletter signup and confirmation process.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page.

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Three Design Tips For Creating Beautiful Social Media Graphics for Your Library

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The Library Marketing​​​​​​​​ Show, Episode 108

In this episode, I’ll share three easy design tips for your library’s social media graphics.

Kudos in this episode go to the Carmel Clay Public Library for turning a vacant supermarket into a super cool library space.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page.

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Twitter Stats, Facebook’s Free Social Impact Conference, and YouTube’s Aesthetic Guide: Social Media Updates for Libraries

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The Library Marketing​​​​​​​​ Show, Episode 107

It’s time for social media updates for libraries! We’ll highlight three headlines and talk a bit about their impact on library social media.

Kudos in this episode go to the Columbus Library for their help with Operation Backpack.

Special note

I'm hosting a live Twitter chat next Tuesday, August 31 at 12 p.m. ET. It's on changing public perception through storytelling. To join, follow #CMWorld on Twitter. We'll ask five questions during the chat. You can answer using the hashtag. I want to make sure libraries are represented in this chat. See you there, friends!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Angela’s Latest Book Review

Couple Found Slain by Mikita Brottman

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button on the lower left-hand corner of the page.

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How to Avoid Three Big (But Totally Understandable) Library Marketing Mistakes

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The Library Marketing​​​​​​​​ Show, Episode 106

In this episode, I’ll answer a question I got from a library staffer: What are the biggest mistakes you see library staff making in their marketing and promotions?

I’ll talk about the three most common boo-boos and give you ideas for avoiding these pitfalls. Don’t worry… you can do it!

Watch to find out who gets kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page.

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Prioritize! How to Decide Where To Spend Library Marketing Time and $$$

The Library Marketing​​​​​​​​ Show, Episode 104

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In this episode, I answer a question from Tovah Anderson about how to decide how much time and money should be spent on the three buckets of library marketing: programs, services, and the collection.

Kudos in this episode go to the Monroe County Public Library for their new testing kitchen.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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