Readers Can’t Wait! Marketing Around a Long Holds List at Your Library

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The Library Marketing Show, Episode 110

This video is for anyone who works in a library with a long holds list and frustrated readers. I’ll share some ideas for keeping people engaged with your collection even as they wait for that one book they are dying to read.

Kudos in this episode go to Indian Trails Public Library for this cute Library Card Signup month video, created by staff member Stephanie Diebel.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

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Angela Hursh, Library Marketing Expert

I have more than eight years experience as a library marketer and nearly 20 additional years in communication. My passion is helping libraries to promote their collection and services and create an emotional connection with their community. Find me on LinkedIn as Angela Hursh and Twitter and Instagram: @Webmastergirl.

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September 15, 2021

collection marketing, library marketing ideas, Library Marketing Show, Survey Results

backlist titles, collection marketing, library marketing, library marketing advice, marketing for libraries, marketing libraries, reader engagement

One thought on “Readers Can’t Wait! Marketing Around a Long Holds List at Your Library”

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Amy Tollison
September 16, 2021 at 11:17 am

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Angela,

Thank you for what you do. Your blog and videos are so helpful! I have a topic request. We use Constant Contact for email marketing. I have contact lists for various interests, including for children and youth. My problem is that those youth lists have not been updated in a while, and I know kids have grown up and are now in different age groups. In addition, others have moved away and new ones have arrived! What is the best way to update those types of contacts? Our youth department librarians can help some, but I need the best ways to reach out to the families. I don’t want them to unsubscribe because our emails have become irrelevant.

I also have an idea for kudos. I was scanning the #librarycardsignupmonth and found a post from Chesapeake Public Library that I thought was great use of a patron’s story. Turned out, they have several of these on their page. Love it! https://www.facebook.com/ChesapeakePublicLibrary/
[https://lookaside.fbsbx.com/lookaside/crawler/media/?media_id=318512338007]
Chesapeake Public Library – Home | Facebook
Chesapeake Public Library, Chesapeake, VA. 7,615 likes · 794 talking about this · 7,086 were here. The Chesapeake Public Library serves everyone in the Chesapeake community with an exciting…
http://www.facebook.com

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