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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

How Authors and Libraries Can Work Together to Promote Book Talks!

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The Library Marketing​​​​​ Show, Episode 91

In this episode, ​I take a question from an author, who asked about how she can work with libraries to promote her appearances and book talks at the library.

Kudos in this episode go to the Vancouver Island Regional Library for their innovative e-sports competition.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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Monkeys on the Loose… and How To Decide if Your Library Should Use Newsjacking for Promotion!

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The Library Marketing​​​​ Show, Episode 90

In this episode, ​I talk about a crazy story of monkeys on the loose in Cincinnati and introduce the concept of newsjacking. I share the four questions you should ask yourself before you use newsjacking to promote your library.

Kudos in this episode go to Patchogue-Medford Library for their baby chick cam!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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What a New Study Says About Books, Reading, and Libraries!

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The Library Marketing​​​ Show, Episode 89

In this episode, ​we’ll talk about the top line results of the Immersive Media & Books Research Project 2020.

Kudos in this episode go to Richmond Public Library for their Binge Bundles Bags. They were nominated by Chris Boivin of the Jacksonville Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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Library Promotion Updates for Instagram, YouTube, and Facebook That You Need To Know!

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The Library Marketing​​ Show, Episode 88

It’s time for our social media updates for Library Marketing! In this episode, find out about updates to Instagram Stories, YouTube shorts, and Facebook.

Kudos in this episode go to Illinois Prairie District Library for their purchase of a Short Story Cube.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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Which is the Best Platform for My Library’s Virtual Storytime Videos? Viewer Question Answered!

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The Library Marketing​ Show, Episode 87

In this episode, I’ll answer a question from Jennifer from Lexington County Public Libraries. She writes, “Keeping in mind fair use guidelines, would it be better to post our virtual pre-recorded story times to our Facebook story rather than to our timeline. My understanding is that stories only appear for 24 hours and can be tailored somehow to only reach certain audiences. Do you have any suggestions?”

Kudos in this episode go to Pottsboro Area Library for hosting telehealth appointments at their library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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How to Celebrate and Promote National Library Week….in a Pandemic!

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The Library Marketing Show, Episode 86

In this episode, I’ll share some ideas for promoting the work of your library during National Library Week (April 4-10). These are suggestions you can use even though we’re in the middle of a pandemic.

Kudos in this episode go to the Jackson County Library System for their new animated series, “Lost in a Book.”

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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Here’s When It’s Okay for Your Library To Forget Perfection and Just Push Send!

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The Library Marketing Show, Episode 85

In this episode, I’ll talk about why it’s sometimes okay to send out marketing emails and e-newsletters that are *NOT* perfect.

Kudos in this episode go to the Clearwater Public Library System.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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How to Reboot AND Optimize Your Library’s YouTube Channel for Marketing Success!

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The Library Marketing Show, Episode 84

In this episode, I’ll answer a question from Jennifer of the Park Ridge Public Library. She asked, “What advice would you give to a library needing to reboot the way they use YouTube? We have a YouTube account but only used it sporadically in the past. How can we effectively use it to promote programs, host book talks, share big library news?”

Kudos in this episode go to the Sierra Madre Public Library for their amazing work on TikTok!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

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NEW SEGMENT! Social Media Updates on Instagram, Facebook, and Pinterest That You Need To Know

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The Library Marketing Show, Episode 83

I’m starting a new segment! On the last Wednesday of every month, I’ll be updating you on three headlines related to social media that pertain to library marketing.

In this episode, I’ll update you on news about Instagram Reels and TikTok, Facebook, and a new Pinterest feature.

Kudos in this episode go to the Bristol and South Gloucestershire libraries in the UK for their involvement in the Collect and Drop Surge Testing Service for COVID 19.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

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