The Library Marketing Show, Episode 87
In this episode, I’ll answer a question from Jennifer from Lexington County Public Libraries. She writes, “Keeping in mind fair use guidelines, would it be better to post our virtual pre-recorded story times to our Facebook story rather than to our timeline. My understanding is that stories only appear for 24 hours and can be tailored somehow to only reach certain audiences. Do you have any suggestions?”
Kudos in this episode go to Pottsboro Area Library for hosting telehealth appointments at their library.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.
Thanks for watching!
March 25, 2021 at 1:05 pm
Hello Angela – I really enjoy the content and expertise you share! I am wondering if you could cover how to motivate our eNews subscribers who are currently only signed up for our general “Library News & Events” segment to also select specific segments we have based on age groups: Adult, Teen, Youth, etc.? These subscribers were added to our eNews list as a large import from our ILS system and since we didn’t have their preferences at the time they were only added to the general category. I know how important it is to send information to the appropriate audiences and right now only a fraction of our total subscribers receive targeted emails.
We have periodically included an “Update Your Profile” section in our eNews mailings but we don’t get many people who follow through.