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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

The Absolute MOST Important Step in Library Marketing…Revealed!

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The Library Marketing Show, Episode 79

In this episode, I’ll share the MOST IMPORTANT thing you need to do in library marketing and why you must make time for this step!

Kudos in this episode go to the Madison Library District for their commitment to marketing on Pinterest.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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How Far in Advance Can I Schedule My Library’s Social Media Posts??

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The Library Marketing Show, Episode 78

In this episode, I’ll give my suggestions for programming your social media posts so you can get some time back in your schedule for all of the other stuff you do!

Do you have a system for scheduling social media posts ahead of time? Share your thoughts in the comments.

Kudos in this episode go to the Adrian District Library for their “Lit in a Minute” book reviews on YouTube.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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COME BACK TO THE LIBRARY! Ideas for How to Re-engage Inactive Cardholders.

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The Library Marketing Show, Episode 77

In this episode, I’ll share some ideas for getting inactive cardholders to come back and use the library again. Thank you to Jackie from the Union County Library System for submitting this question. Do you have further suggestions for Jackie? Share it in the comments!

Kudos in this episode go to the Washoe County Libraries for a great adult program they’ve created: Zoom Tea Time. This is a lovely way to combat isolation for patrons who need social interaction in the pandemic.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Four Tips to Get Library Staff EXCITED About Sharing Ideas for Library Marketing!

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The Library Marketing Show, Episode 76

In this episode, I’ll share some ideas for getting your fellow library staff members excited and energized to give you photos, ideas, and information that you can use for library marketing. Thank you to Jamie from the Boise Public Library for submitting this question.

Kudos in this episode go to Kanawha County Public Library for their library TV show “More Than Books.”

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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🎉🥳The New Year is Here! Here are Five Things for Your Library to Promote in 2021.

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The Library Marketing Show, Episode 75

In this episode, I’ll go over five library strategies for 2021.

Kudos in this episode go to the Elsmere Library for a Facebook post and their fun cookie recipe exchange!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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Should My Library Spend 💵 on Social Media Ads?

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The Library Marketing Show, Episode 74

In this episode, I talk about whether it’s worth it for libraries to spend budget on social media ads!

Do you agree with my assessment? Have you purchased ads on social media for your library? Let us know in the comments!

Kudos in this episode go to Thomas G. Carpenter Library for their fun meme promoting digital resources.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Use This Tool to Make Your Library Website Better Than Ever!

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The Library Marketing Show, Episode 73

In this episode, I explain how Hotjar works to help you understand how people are using your library website… and how you can use that information to improve the user experience for your community. (Hotjar did NOT pay for this video… I just think it’s a cool idea!)

Kudos in this episode go to the Mansfield Richland County Public Library for producing an amazing video.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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COVID is Forcing My Library to Close Again! How Do I Communicate These Changes to My Patrons?

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The Library Marketing Show, Episode 72

In this episode, Angela lays out a step-by-step plan for libraries who may be forced to close their physical buildings again because of rising COVID cases.

Kudos in this episode go to the Manatee County Library system for their incredible Enjoy From Home website section.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Zoom Fatigue is RUINING My Library Programming! How the Heck Should Libraries Deal With That?

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The Library Marketing Show, Episode 71

In this episode, Angela answers a viewer question from Debbie Walter, who wanted to know how libraries can get people to attend virtual programs when so many people are suffering from “Zoom Fatigue.”

Kudos in this episode go to the Whatcom County Library System for a piece of user-generated content that they turned into a cute and exciting marketing piece.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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