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Library Marketing Show

5 Tips To Make the Approval Process for Your Library Promotions Pain-Free

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#LibraryMarketingShow, episode 282

One of the hardest parts about working in a library is the bureaucracy! It can slow everything down, including approval for your marketing materials.

I’ve been there. I might not be able to fix it completely, but I have five things you can do to help make that approval process a little less painful, and that’s in this episode of The Library Marketing Show.

We’ll also give kudos to a library that got an unusual and exciting patron testimonial during Library Lovers Month.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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The Surprising Way To Learn How To Create a Better Library Survey

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#LibraryMarketingShow, episode 281

Did you know there are seven things that you can learn by taking a marketing survey? I believe library marketers should be taking surveys from brands and companies because you can learn a lot about how to survey!

I’m going to share some tips with you and why I think it’s really important to take those surveys in this episode of The Library Marketing Show.

Plus, we’ll give kudos to a library that received press attention for a unique outreach program.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

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Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Discover Why Sending Library Emails on the Weekend Could Skyrocket Your Engagement!

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#LibraryMarketingShow, episode 280

It goes against conventional wisdom, but your library’s newsletter might perform better if you send it on a weekend!

In this episode of The Library Marketing Show, we’ll discuss this, and I’ll give you three reasons why I think you should experiment with weekend emails.

Plus, we’ll give kudos to an individual library marketer profiled in their local newspaper.

And I have a favor to ask:

NoveList is doing a market survey on how libraries handle professional development training. Would you be willing to take the survey? It should take five minutes or less. Thank you!!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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2 Easy and Extremely Important Steps To Take Every Time Your Library Uploads a YouTube Video!

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#LibraryMarketingShow, episode 279

Every time I upload one of these videos to YouTube, there are two major things that I am sure to do. Both of them helped me build my channel. One of them annoys some of my viewers!

In this episode of The Library Marketing Show, I will explain why I will keep doing these things and why you should follow my lead.

Plus, we’ll give kudos to a library with a spooky service that allows people to explore the library looking for ghosts!

And I have a favor to ask!

NoveList is doing a market survey on how libraries handle professional development training. Would you be willing to take the survey? It should take five minutes or less. Thank you!!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Warning: Fake AI Profiles May Sabotage Your Library’s Social Media Engagement

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#LibraryMarketingShow, episode 278

I have a warning about how artificial intelligence may impact the performance of your social media platform metrics. We will get into it and what you should do to prepare for this disruption in this The Library Marketing Show episode.

Plus kudos go to a library with a staff member who is appearing on a popular Netflix show!

And I have a favor to ask: NoveList is doing a market survey on how libraries handle professional development training. Would you be willing to take the survey? It should take five minutes or less. Thank you!!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Draw Readers Back to the Library! 4 Proven Ways To Re-Engage Your Community

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#LibraryMarketing Show, episode 277

A viewer wants to know how you get people who have a library card but haven’t used it in a long time to return to the library and use the library! That’s a very common question that has stumped library marketers for years.

In this episode of The Library Marketing Show, I share my top four tips for re-engaging inactive cardholders.

Also, I’ll give kudos to a library that received press coverage for an event this year by telling the story of a patron who attended the event last year!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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How To Use AI To Check the Tone of Your Library Promotions and Emails: A Demonstration

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#LibraryMarketing Show, episode 276

We know that it’s very important to strike the right tone with our library marketing and promotions. But when you’re creating a social media post, a flyer, or an email, how do you ensure your message resonates appropriately with your audience?

I have a little trick I’m going to show you in this episode of The Library Marketing Show.

Plus, I’m giving kudos to a library that was mentioned on the Kelly Clarkson show!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Rethinking Your Library Email Strategy: The Surprising Truth About First of the Month Sends!

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#LibraryMarketing Show, episode 275

Does your library send a monthly email newsletter? If so, do you send your newsletter on the first day of the month?

I want you to really think about that strategy, and I have some pros and cons for you to consider when you send your library’s monthly newsletter. We’re going to talk about that in this episode of The Library Marketing Show.

Plus, I’m giving kudos to a library that created a special, memorable video to celebrate a big milestone.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Is Bluesky the Next Big Thing for Libraries? Experts Weigh In.

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#LibraryMarketing Show, episode 274

It’s time to talk about Bluesky. Do you need to add another social media platform to your library’s posting repertoire?

I’ll share some tips and articles to help you make that decision in this episode of The Library Marketing Show.

Plus, I’m giving kudos to a library that received national attention from a top talk show for its stuffed animal sleepover!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: For a transcript of this episode, click on this link.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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