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Library Marketing Show

The Five-Second Trick To Make Email and Social Media Promotions Accessible

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#LibraryMarketing Show, episode 270

I want to give you a quick tip to make your library’s digital marketing more accessible to everyone in your community. It’s really simple, and it only takes five seconds of your time. But it will make your library marketing truly inclusive. I’ll reveal that trick in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library recovering from a natural disaster… but that didn’t stop them from celebrating a big anniversary!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

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4 Things To Do Instead of Panicking When Your Social Media Stats Take a Nosedive📉

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#LibraryMarketing Show, episode 269

What do you do if you log on to your social media metrics and suddenly notice that your stats are dropping?

Your first instinct is probably to panic, but don’t! We will talk through 4 steps to take when this happens in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library that managed to receive press coverage for a very important event.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

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Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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⚠️How Instagram’s Latest Update Could Derail Your Library Marketing Strategy

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#LibraryMarketing Show, episode 268

We have breaking news on the social media front. Instagram is making a huge feature change. This is so big that I upended my entire Library Marketing Show editorial calendar to record this episode.

We will discuss what will happen and how it might impact your library marketing.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

1

New Metrics Cheat Sheet Takes Guesswork out of Every Library Promotion!

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#LibraryMarketing Show, episode 267

If you have ever wondered what metrics to track for your library marketing… wonder no longer! There’s a new infographic out, and I think it’s the perfect cheat sheet to help you figure out the metrics to track for any promotion.

I’ll explain how it works in this episode of the Library Marketing Show.

And a library staffer also nominates her co-workers for kudos for their creativity and work to promote a fundraiser!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

5

Finally… Here’s the First Ever Email Benchmark Report for Libraries

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#LibraryMarketing Show, episode 266

For the first time ever, libraries that email their community to promote their services have metric benchmarks!

I will discuss how this new report came about (spoiler alert: it was born out of my annoyance!) and how you can get your hands on it in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library that reached a whole new audience to promote their collection.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

2

📂How a Simple Change to Your Library’s Website Can Impact User Engagement

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#LibraryMarketing Show, episode 265

As you create content for your library’s website, there is one tiny feature you should consider: how do your links open? Are they in a new tab or open in the same window? This decision will impact the experience of anyone visiting your library’s online presence. I’ll give you my advice… and then tell you why you might want to ignore it (!) in this episode.

Plus we’ll give kudos to a library that has accomplished A LOT in the marketing space in a short time.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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How To Persuade Library Leaders To Take Your Marketing Advice

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#LibraryMarketing Show, episode 264

Sometimes it can be very difficult to get your library leaders on board with your marketing ideas. I’ve got five tips that I’ve used to persuade senior leaders and supervisors, and I’m going to share them with you in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library that received press coverage for a new outreach initiative at their local airport!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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The Great Sign Dilemma: How To Walk the Line Between Informative and Overwhelming

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#LibraryMarketing Show, episode 263

A viewer says they’re getting a lot of requests from library staff for signage. But, they’re a little worried about walking that line between good customer service and too many signs.

I know this issue well, and in this episode of The Library Marketing Show, I have some tips to help you achieve that balance.

We’ll also give kudos to a library that clearly and beautifully communicated the value and impact of its summer reading program.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

1

The Five-Second Trick That Improves the Deliverability of Your Library’s Email Promotions

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#LibraryMarketing Show, episode 262

There’s one teeny, tiny thing that you can do to make sure your library’s emails not only make it into the inbox of your recipients but also build a connection with the people who sign up for your emails. And it only takes you five seconds to take this step! I’m going to share that tip in this episode of the Library Marketing Show.

Plus we’ll give kudos to a library that gave us a master class in crisis communication.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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