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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Strategy

Looking for Guaranteed Email Marketing Success at Your Library? Here Are Four Essential Metrics To Track.

Use the feedback button to share your most pressing email marketing question. I'll answer these in a future blog post! I love opening the "reports" tab on an email platform. There is a second or two of anticipation as the... Continue Reading →

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How Do We Get People To Come Back to the Library? Four Ideas That Can Help You Rebuild Use of Your Library

Here is something I've noticed in my conversations with library staff over the past six months. Staff share a profound feeling of separation from their communities. They've been working for more than a year without the normal interactions with the... Continue Reading →

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Don’t Release All Your Library Promotions at the Same Time: Why a Staggered Approach Reaches More People!

I am a new-ish fan of K-pop. During quarantine, my 20-year-old daughter asked me to watch a reality series with her. It features her favorite Korean boy band, Stray Kids. I was touched that she wanted to spend time together.... Continue Reading →

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The Quest for Perfection May Spoil Your Library Promotions! How To Walk the Line During the Revision Process and Still Create Authentic Messages

I learned a skill as a journalist which has been invaluable to me as a marketer. As a journalist, I was an expert at knowing when to let go of a piece of content and send it out into space, even though... Continue Reading →

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Your Library Can Reach Teens With Programming and Marketing! A Look Inside the Lives and Minds of the Elusive Generation Z

There is one question I get every time I work with a library or speak at a conference. Library staff always want to know, “How do we reach teenagers?” Teenagers are not alien beings. They're just another target demographic with... Continue Reading →

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The Dreaded Library Annual Report: How to Create a Masterpiece that Showcases Your Library’s Value and Inspires Your Readers

Is there any library marketing task as daunting as the annual report? I don't think so. Neither does reader Carrie Weaver of Peters Township Public Library. She is the inspiration behind this post. Carrie writes, "I am sure many other... Continue Reading →

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Six Years Later, Library Marketing No Longer Stinks! Here are Four Forward-Thinking Things Libraries Must Do Now.

I started this blog six years ago. Can you believe it? When I published my first post, I really had one goal: To help other library workers. I believed that sharing tips, strategies, ideas, and best practices for library marketing... Continue Reading →

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🎉🥳The New Year is Here! Here are Five Things for Your Library to Promote in 2021.

Watch Now The Library Marketing Show, Episode 75 In this episode, I'll go over five library strategies for 2021. Kudos in this episode go to the Elsmere Library for a Facebook post and their fun cookie recipe exchange! Do you... Continue Reading →

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The 2021 Guide to Social Media for Libraries: Pinterest

This is the final installment in a six-part series on social media best practices for libraries in 2021. Learn about Facebook here.Get the guide for Twitter here.Make Instagram work for your library here.Get the guide to YouTube success here. Create... Continue Reading →

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