Photo courtesy Cincinnati and Hamilton County Public Library This is the third installment in my series on social media best practices for libraries in 2023. The complete guide includes tips for: LinkedIn Facebook In the next few weeks, I’ll cover... Continue Reading →
Photo courtesy of the Cincinnati and Hamilton County Public Library This is the first installment in my series on social media best practices for libraries in 2023. You can see the second installment, which covers Facebook, by going here. In... Continue Reading →
Photo Courtesy Public Library of Cincinnati and Hamilton County The first time I went to a conference, I made a plan. I decided which sessions I would attend weeks before the conference began. I studied the floor map of the... Continue Reading →
Watch This Video Now The Library Marketing Show, Episode 145: In this episode, we'll answer a question from Leica. She says, "I am a one-gal, part-time show here. I can set my priorities easily, but I'd like to hear your... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library Every time I see a misaligned pink square on top of blue and white plaid, my heart skips a beat. I realize that may be the weirdest sentence I've ever posted to... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library Libraries spend a lot of time focused on getting people to sign up for a library card--particularly during summer. That's a worthy promotional goal. Imagine how great the world would be if everyone had... Continue Reading →
Have you been in the grocery store cereal aisle lately? Recently I had a craving for yogurt topped with cereal as a snack. So, I went to the store with the simple plan of buying a box of cereal. Did... Continue Reading →
Now that you’ve created a library promotional strategy, it’s time to take the next step. And that is to create a calendar for all your library promotions. Three main reasons a library promotional calendar is important A promotional calendar is... Continue Reading →
Most libraries schedule programs, create exhibits, plan events, or buy services. Then they decide how they’re going to promote them. And that, my friends, is the opposite of what we need to do for promotional success. It’s one of the... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 