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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Strategy

Your Library Needs To Be More Like Walmart! How To Build Marketing Success Like a Giant Retailer (Without Sacrificing Your Integrity).

https://youtu.be/eRHCw9NuQjs Watch the episode here The #LibraryMarketing Show, Episode 180: How many times have you or someone at your library said, "We just want to make sure everybody in the community knows everything the library has to offer." That, my... Continue Reading →

The 2023 Guide to Social Media for Libraries: New Instagram Success Secrets for This Year

Photo courtesy Cincinnati and Hamilton County Public Library This is the fifth installment in my series on social media best practices for libraries in 2023. The complete guide includes tips for: LinkedIn Facebook TikTok YouTube Twitter The final installment on... Continue Reading →

The 2023 Guide to Social Media for Libraries: New TikTok Success Secrets for This Year

Photo courtesy Cincinnati and Hamilton County Public Library This is the third installment in my series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: LinkedIn Facebook Twitter YouTube Instagram TikTok... Continue Reading →

The 2023 Guide to Social Media for Libraries: New LinkedIn Success Secrets for This Year

Photo courtesy of the Cincinnati and Hamilton County Public Library This is the first installment in my series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: Twitter Facebook TikTok YouTube... Continue Reading →

Plan for Library Marketing Success! How To Create an Effective Marketing Plan No Matter the Size of Your Library (Plus a Free Downloadable Template!)

Photo Courtesy Public Library of Cincinnati and Hamilton County The first time I went to a conference, I made a plan. I decided which sessions I would attend weeks before the conference began. I studied the floor map of the... Continue Reading →

I Have NO Library Promotional Goals! How to Set Your Priorities When You’ve Been Given No Direction by Your Library Leadership

Watch This Video Now The Library Marketing​​​​​​​​ Show, Episode 145: In this episode, we'll answer a question from Leica. She says, "I am a one-gal, part-time show here. I can set my priorities easily, but I'd like to hear your... Continue Reading →

6 Simple Steps to Create the Most Important Asset in Your Library Promotional Arsenal: A Powerful Library Brand Style Guide [ARTICLE]

Photo courtesy Cincinnati and Hamilton County Public Library Every time I see a misaligned pink square on top of blue and white plaid, my heart skips a beat. I realize that may be the weirdest sentence I've ever posted to... Continue Reading →

3 Promotional Goals to Re-engage Inactive Cardholders and Get Them to Use the Library MORE Than Before the Pandemic!

Photo courtesy Cincinnati and Hamilton County Public Library Libraries spend a lot of time focused on getting people to sign up for a library card--particularly during summer. That's a worthy promotional goal. Imagine how great the world would be if everyone had... Continue Reading →

The Divide and Conquer Method of Library Marketing: How to Realistically Reach Your Library Promotional Goals Without Losing Your Ever-Loving Mind [ARTICLE]

Have you been in the grocery store cereal aisle lately? Recently I had a craving for yogurt topped with cereal as a snack. So, I went to the store with the simple plan of buying a box of cereal. Did... Continue Reading →

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