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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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Library Marketing Strategy

Four Important Project Management Lessons You’ll Need to Survive the Next Year of Library Work

I'll never forget the day. It was hot and bright, the sun warm enough to leave no doubt that summer was here but not hot enough to melt the makeup clear off your face. I had been back from vacation... Continue Reading →

The One Social Media Shortcut That Can Tank Engagement and Cost Your Library in a Pandemic–or Anytime!

I know work is hard right now. But there is one time-saving social media marketing technique that libraries should avoid at all costs. Libraries should avoid cross-posting on social media. Cross-posting is when you post the same text and graphics... Continue Reading →

Videos Can Reach Library Users at Home Now and in the Future. Here’s Your Starter Kit.

In a time of social isolation, video is a great way to communicate with patrons. A video can help you provide service to the community without having an open physical building. If you are nervous about using video for marketing,... Continue Reading →

Seven Big Revelations I Had About Library Collection Marketing and How You Can Avoid Making the Same Mistakes

Four weeks ago, I started my new job. In my previous role at a major metropolitan system serving a population of nearly a million people, I thought I knew people who were wild about books. But these folks at my... Continue Reading →

Libraries are Winning the Relevancy War! Why Now is the Perfect Time to Banish Your Fear and Promote Your Books

I have a confession to make. For more than a year now, I've been amid an internal struggle that caused me some anguish. It started when I realized that I was hearing the same phrase from many administrators and staff... Continue Reading →

The Top Eight Free Websites to Spy on Competitors and Get Ahead in the Library Marketing Game!

Library marketers are asked to make a lot of miracles happen. We are asked to grow circulation, drive attendance at programs, and increase the visibility of our libraries. To reach your goals for 2020, your library marketing needs to stay... Continue Reading →

The New Guide to Library Marketing Social Media for 2020! Part Four: Maximizing YouTube for Video Plus What About Tumblr, Snapchat, and TikTok?

This is the fourth and final installment in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy... Continue Reading →

The New Guide to Library Marketing Social Media for 2020! Part One: Setting Up for Success

Every library is fighting a battle for the attention of cardholders on social media. And it feels like we are losing. Most library marketers see the entire picture of social media and are intimated. There are so many platforms, so... Continue Reading →

How to Create a Library Marketing Strategy from Scratch! The Library Marketing Show: Episode 20

Watch now! Your library has no strategic marketing plan in place! What do you do? Emily from Berks County Public Library System in Pennsylvania asked: "I'm the Community Relations Coordinator for the Berks County Public Library System. Our headquarters provides... Continue Reading →

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