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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Strategy

Stop What You Are Doing! Before You Launch Another Library Event or Service, Take These 5 Steps to Define Your Promotional Strategy

Most libraries schedule programs, create exhibits, plan events, or buy services. Then they decide how they’re going to promote them.  And that, my friends, is the opposite of what we need to do for promotional success. It’s one of the... Continue Reading →

Want To Improve Your Productivity and Feel Pride in Your Work? Here Are the 7 Essential Habits of Highly Effective Library Marketers.

I'm 100 percent certain that everyone who reads this blog has heard of the book, "The 7 Habits of Highly Effective People" by Stephen Covey. Written in 1989, this self-help book has sold more than 25 million copies worldwide. Covey's... Continue Reading →

3 Easy Ways to Update Your Library Marketing Plan for the New Year

Watch Now The Library Marketing​​​​​​​​ Show, Episode 125 In this episode, I'll share three tips to help you update your library marketing plans for 2022. This exercise will help you to promote your library in a way that is strategic... Continue Reading →

The 2022 Guide to Social Media for Libraries: Pinterest

This is the fifth part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: FacebookInstagramTikTokLinkedInYouTube The series concludes next week with the best practices guide for Twitter. These... Continue Reading →

Conquering Social Media for Your Library: The Seven Decisions You Need To Make Before You Create Your Next Post!

I love libraries. I work with libraries. I talk to library staff every single day. I like, share, and comment on library social media posts. But every time I open my app for any of the platforms, I NEVER see... Continue Reading →

Listening Is the Key: How One Woman Turned Her Superpower Into a Video Marketing Series That Changed Public Perception of Her Library

As you well know, libraries have changed, evolved, and adapted in some remarkable ways, particularly in the past 19 months. But past perception continues to be a real hurdle for libraries. Plenty of people who would call themselves a fan of the library don’t know all the things the... Continue Reading →

What Is “Rented Land” and Why You Shouldn’t Build Your Library Promotions on It!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 115 In this episode, in light of last week's Facebook and Instagram outage, we'll look at the term "rented land." And I'll give you some alternatives to putting library marketing content on "land"... Continue Reading →

Fight for Your Ideas! Four Tips to Help You Get the Green Light for New Library Promotional Ideas

It's sometimes insanely hard to get any new marketing ideas to pass approval in a library. If there is a silver lining to the COVID-19 pandemic, it's that the crisis helped libraries to see that there are new ways to market and... Continue Reading →

Looking for Guaranteed Email Marketing Success at Your Library? Here Are Four Essential Metrics To Track.

Use the feedback button to share your most pressing email marketing question. I'll answer these in a future blog post! I love opening the "reports" tab on an email platform. There is a second or two of anticipation as the... Continue Reading →

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