Most libraries schedule programs, create exhibits, plan events, or buy services. Then they decide how they’re going to promote them. And that, my friends, is the opposite of what we need to do for promotional success. It’s one of the... Continue Reading →
I'm 100 percent certain that everyone who reads this blog has heard of the book, "The 7 Habits of Highly Effective People" by Stephen Covey. Written in 1989, this self-help book has sold more than 25 million copies worldwide. Covey's... Continue Reading →
Watch Now The Library Marketing Show, Episode 125 In this episode, I'll share three tips to help you update your library marketing plans for 2022. This exercise will help you to promote your library in a way that is strategic... Continue Reading →
This is the fifth part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: FacebookInstagramTikTokLinkedInYouTube The series concludes next week with the best practices guide for Twitter. These... Continue Reading →
I love libraries. I work with libraries. I talk to library staff every single day. I like, share, and comment on library social media posts. But every time I open my app for any of the platforms, I NEVER see... Continue Reading →
As you well know, libraries have changed, evolved, and adapted in some remarkable ways, particularly in the past 19 months. But past perception continues to be a real hurdle for libraries. Plenty of people who would call themselves a fan of the library don’t know all the things the... Continue Reading →
Watch Now The Library Marketing Show, Episode 115 In this episode, in light of last week's Facebook and Instagram outage, we'll look at the term "rented land." And I'll give you some alternatives to putting library marketing content on "land"... Continue Reading →
It's sometimes insanely hard to get any new marketing ideas to pass approval in a library. If there is a silver lining to the COVID-19 pandemic, it's that the crisis helped libraries to see that there are new ways to market and... Continue Reading →
Use the feedback button to share your most pressing email marketing question. I'll answer these in a future blog post! I love opening the "reports" tab on an email platform. There is a second or two of anticipation as the... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 