Watch Now The Library Marketing Show, Episode 116 In this episode, I'll answer a question from the Pottsboro Area Library. They are replacing an outdoor promotional banner and wanted some advice about the best things to promote in that very... Continue Reading →
There is a romantic notion attached to wandering the stacks of the library, aimlessly lost in a sea of books for hours on end. But for a portion of our community, efficiency is the name of the game. They're hoping... Continue Reading →
In 1960, Kelly Johnson was the lead engineer at a division of Lockheed that made spy plans. One day, he handed a team of design engineers a handful of tools. Then he told the engineers that they must design a... Continue Reading →
Watch Now The Library Marketing Show, Episode 106 In this episode, I'll answer a question I got from a library staffer: What are the biggest mistakes you see library staff making in their marketing and promotions? I'll talk about the... Continue Reading →
The Library Marketing Show, Episode 104 Watch Now In this episode, I answer a question from Tovah Anderson about how to decide how much time and money should be spent on the three buckets of library marketing: programs, services, and... Continue Reading →
The plain fact is: Next to the face-to-face interaction between librarians and community, an email list is your most effective library marketing tactic. How do your cardholders learn about new services? How do they find their next great read? How do... Continue Reading →
Watch Now The Library Marketing Show, Episode 102 In this episode, I share some tips for how to use your library's FAQ's into marketing opportunities. This idea can be a great way to establish your library as a place of... Continue Reading →
Read Now! Seven Surefire Tips To Create an Effective Call to Action for Any Library Marketing Piece.
If you want your community members to do something, you must tell them what you want them to do. Explicitly. That means you must add an amazing call to action for every promotional piece you create. What Is a Call... Continue Reading →
Use the feedback button to share your most pressing email marketing question. I'll answer these in a future blog post! I love opening the "reports" tab on an email platform. There is a second or two of anticipation as the... Continue Reading →
