Photo courtesy Cincinnati and Hamilton County Public Library This is the fourth installment in my series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: LinkedIn Facebook TikTok Twitter Instagram YouTube... Continue Reading →
Photo courtesy Public Library of Cincinnati and Hamilton County This past week, I spent three-plus hours in a room with 38 library marketers. We worked together on all those pieces of library marketing that we don’t normally have time for.... Continue Reading →
https://youtu.be/RotNDKUe6r0 The #LibraryMarketing​​​​​​​​ Show, Episode 162: This episode is my response to a recent comment by a library staffer. They believe that marketing emails aren't worth their time because people receive too many emails from brands. That's a common misconception.... Continue Reading →
Photo courtesy Public Library of Cincinnati and Hamilton County You are pressed for time. I know it. I have the receipts. Every time I lead a Learn with NoveList course, I ask a question of my audience. What's the hardest... Continue Reading →
https://youtu.be/8RnCY_3pwHI The Library Marketing​​​​​​​​ Show, Episode 161: In the wake of Hurricane Ian, libraries around the world should take the time to update their crisis communication plans. Most libraries put a crisis plan into place during the pandemic. But if... Continue Reading →
Photo Courtesy Public Library of Cincinnati and Hamilton County The first time I went to a conference, I made a plan. I decided which sessions I would attend weeks before the conference began. I studied the floor map of the... Continue Reading →
Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 156: In this episode, we'll explain the difference between library statistics and library metrics. We use the terms interchangeably. But the exact definition is really important to the success of your... Continue Reading →
Watch This Video The Library Marketing​​​​​​​​ Show, Episode 155: In this episode, I want to share the early results of ongoing research in Poland about how non-library users view the library. This research is being conducted with the help of... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library A few weeks ago, I learned that, as a 50-year-old, I can technically join the American Association of Retired Persons (AARP). I have NO INTENTION of retiring for many, many more... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 