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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Marketing Basics

The Quest for Perfection May Spoil Your Library Promotions! How To Walk the Line During the Revision Process and Still Create Authentic Messages

I learned a skill as a journalist which has been invaluable to me as a marketer. As a journalist, I was an expert at knowing when to let go of a piece of content and send it out into space, even though... Continue Reading →

The Ultimate Library Marketing Checklist: How to Decide When and Where to Promote Your Library

I am a list maker. This is going to sound crazy but one of the most enjoyable parts of my day is the moment when I get to check something off my to-do list. Recently, one of my readers asked... Continue Reading →

The 2021 Guide to Social Media for Libraries: YouTube

This is the fourth in a six-part series on social media best practices for libraries in 2021. Learn about Facebook here. Get the guide for Twitter here. And read everything you need to know about Instagram here.  I’m researching the... Continue Reading →

Now, More Than Ever, Your Library MUST Market the Collection!📚📚 Here’s Why.

Watch Now The Library Marketing Show, Episode 69In this episode, Angela explains why she believes that marketing your library's collection will keep your library afloat during these trying times. She'll lay out three reasons why at least 50 percent of... Continue Reading →

Library Programming and Promotions SHOULD Be BFFs! Here’s Why They Must Work Together.

Watch Now The Library Marketing Show, Episode 68 In this episode, Angela shows you three reasons why you must keep promotions in mind while you create your library programming. Kudos in this episode came from Evelyn Shapiro from the Champaign... Continue Reading →

Targeted Email Marketing for a New Era, Part One: The Pros and Cons of How Most Libraries Segment Their Audiences

This is the first in a two-part series on email marketing for libraries. Part two is here. If there is one thing that I know about library promotion, it's this: If you want to be successful in library email marketing,... Continue Reading →

Three Transformative Tips to Improve Focus and Re-Energize You When Working in the Library Doesn’t Feel Fun Anymore

I don't know about you, but I'm exhausted. The pandemic is exhausting. Worrying about the health and safety of family and coworkers is exhausting. Natural disasters, a nation coming to terms with centuries of racial disparity, and a Presidential campaign... Continue Reading →

Your Website is the MOST Important Gateway to Your Library Right Now. Here Are Eleven Quick Design Tweaks to Make It Amazing.

Your library website is getting quite the workout right now. In fact, during this pandemic, your website is the most important connection between your patrons and your services. It's your digital doorway. It's your news center. It's a promotional tool. So,... Continue Reading →

Worries in the Library World: Here are Answers to Your Four Biggest Library Marketing Concerns Right Now!

A few weeks ago, a good number of you were kind enough to respond to this question, "What is your biggest library marketing concern right now?" As you can imagine, many of those worries are not all marketing related. In... Continue Reading →

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