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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Marketing Basics

Your Library Should COMPLETELY Ignore These 4 Pieces of Promotional Advice! Plus What To Do Instead for Real Results. [ARTICLE]

Photo courtesy Cincinnati and Hamilton County Public Library We live in a world full of advice. We get tips (whether we ask for them or not!) on health, fashion, finance, work, and family nearly every day. According to the Oxford... Continue Reading →

5 Surprisingly Easy Ways to Write Email Subject Lines That People Actually WANT to Read

First impressions are important. The subject line of your library marketing email is your first chance to communicate the value of your email to the person receiving it. It may be your ONLY chance to get someone's attention to engage with... Continue Reading →

The 2022 Guide to Social Media for Libraries: YouTube

This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: FacebookInstagramTikTokLinkedInPinterest These are the top platforms used by libraries according to a survey I conducted. YouTube... Continue Reading →

I Need To Replace My Library’s Outdoor Banners! Promotional Advice for Your Prime Exterior Marketing Space

Watch Now The Library Marketing​​​​​​​​ Show, Episode 116 In this episode, I'll answer a question from the Pottsboro Area Library. They are replacing an outdoor promotional banner and wanted some advice about the best things to promote in that very... Continue Reading →

Direct Foot Traffic in Your Library Branch Using These Six Secrets for Helpful Wayfaring Signage

There is a romantic notion attached to wandering the stacks of the library, aimlessly lost in a sea of books for hours on end. But for a portion of our community, efficiency is the name of the game. They're hoping... Continue Reading →

The Secret to Writing Engaging Copy for Any Library Promotion AND Getting Results Starts With a “KISS”!

In 1960, Kelly Johnson was the lead engineer at a division of Lockheed that made spy plans. One day, he handed a team of design engineers a handful of tools. Then he told the engineers that they must design a... Continue Reading →

How to Avoid Three Big (But Totally Understandable) Library Marketing Mistakes

Watch Now The Library Marketing​​​​​​​​ Show, Episode 106 In this episode, I'll answer a question I got from a library staffer: What are the biggest mistakes you see library staff making in their marketing and promotions? I'll talk about the... Continue Reading →

Prioritize! How to Decide Where To Spend Library Marketing Time and $$$

The Library Marketing​​​​​​​​ Show, Episode 104 Watch Now In this episode, I answer a question from Tovah Anderson about how to decide how much time and money should be spent on the three buckets of library marketing: programs, services, and... Continue Reading →

Timing Is Everything: How To Determine the Perfect Day and Time To Send Library Emails

The plain fact is: Next to the face-to-face interaction between librarians and community, an email list is your most effective library marketing tactic. How do your cardholders learn about new services? How do they find their next great read? How do... Continue Reading →

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