Watch the Video Now The Library Marketing Show, Episode 156: In this episode, we'll explain the difference between library statistics and library metrics. We use the terms interchangeably. But the exact definition is really important to the success of your... Continue Reading →
Watch This Video The Library Marketing Show, Episode 155: In this episode, I want to share the early results of ongoing research in Poland about how non-library users view the library. This research is being conducted with the help of... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library A few weeks ago, I learned that, as a 50-year-old, I can technically join the American Association of Retired Persons (AARP). I have NO INTENTION of retiring for many, many more... Continue Reading →
Photo courtesy Public Library of Cincinnati and Hamilton County My favorite bedtime snack is cereal. There’s something comforting about climbing into bed to watch TikTok while munching on Cheerios or Rice Krispies or, God forgive me, Cookie Crisp. But it... Continue Reading →
Watch This Video Now The Library Marketing Show, Episode 145: In this episode, we'll answer a question from Leica. She says, "I am a one-gal, part-time show here. I can set my priorities easily, but I'd like to hear your... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library We live in a world full of advice. We get tips (whether we ask for them or not!) on health, fashion, finance, work, and family nearly every day. According to the Oxford... Continue Reading →
First impressions are important. The subject line of your library marketing email is your first chance to communicate the value of your email to the person receiving it. It may be your ONLY chance to get someone's attention to engage with... Continue Reading →
This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: FacebookInstagramTikTokLinkedInPinterest These are the top platforms used by libraries according to a survey I conducted. YouTube... Continue Reading →
Watch Now The Library Marketing Show, Episode 116 In this episode, I'll answer a question from the Pottsboro Area Library. They are replacing an outdoor promotional banner and wanted some advice about the best things to promote in that very... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 